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Managing & Marketing Health Services, Laing/Fischbacher/Hogg/Sm


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Цена: 69690.00T
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Автор: Laing/Fischbacher/Hogg/Sm
Название:  Managing & Marketing Health Services
ISBN: 9781861526786
Издательство: Cengage Learning
Классификация:

ISBN-10: 1861526784
Обложка/Формат: Paperback
Страницы: 208
Вес: 0.32 кг.
Дата издания: 22.08.2002
Язык: English
Издание: New ed
Размер: 228 x 154 x 11
Читательская аудитория: Tertiary education (us: college)
Основная тема: Marketing
Рейтинг:
Поставляется из: Англии
Описание: The organisation and management of health care services is a central theme within public policy across the post-industrial world. This book provides a critical overview of the key challenges facing health care policy makers, managers and professionals in managing the design and delivery of health care services.

Managing Intellectual Capital: Organizational, Strategic and Policy Dimensions

Автор: Teece, David J. (University of California at Berke
Название: Managing Intellectual Capital: Organizational, Strategic and Policy Dimensions
ISBN: 0198295421 ISBN-13(EAN): 9780198295426
Издательство: Oxford Academ
Рейтинг:
Цена: 41170.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The astute management of technology is essential for firms who wish to compete within the new economy. In this in-depth study, David Teece considers how firms can exploit technological innovation, protecting their intellectual capital, while staying ahead of the competition.

Managing Organizational Change

Автор: Campbell Helena
Название: Managing Organizational Change
ISBN: 0749470836 ISBN-13(EAN): 9780749470838
Издательство: Kogan Page
Рейтинг:
Цена: 56010.00 T
Наличие на складе: Есть
Описание: Increase change capability and achieve long term change with this practical overview.

Managing for Quality and Performance Excellence

Автор: James Evans and William Lindsay
Название: Managing for Quality and Performance Excellence
ISBN: 0357442032 ISBN-13(EAN): 9780357442036
Издательство: Cengage Learning
Рейтинг:
Цена: 91860.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: MANAGING FOR QUALITY AND PERFORMANCE EXCELLENCE, 11E helps you learn on your terms. This edition presents the latest developments in the field as you examine fundamental principles, criteria and the historic underpinnings of total quality. The authors provide a solid foundation for understanding and applying technical tools and performance excellence from an enterprise perspective. This digital resource gives you the flexibility to highlight key text, add notes and create custom flashcards. When it�s time to study, everything that has been flagged or noted can be gathered into an easily accessible guide. The Readspeaker feature reads text aloud, so you can learn on the go, wherever you are.

Managing Previously Unmanaged Collections: A Practical Guide for Museums

Автор: Kipp Angela
Название: Managing Previously Unmanaged Collections: A Practical Guide for Museums
ISBN: 1442263482 ISBN-13(EAN): 9781442263482
Издательство: Rowman & Littlefield Publishers
Рейтинг:
Цена: 68970.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Managing previously unmanaged collections can be challenging. The process of securing the collection and making it accessible needs the mindset of a collections manager as well as the one of a project manager. The target audience are museum professionals with a basic training in collections care that are confronted with collections that are either large in numbers (1000+ artifacts) or stored confusingly, or both. The book is a step-by-step guide how to approach this situation, assuming that there's nothing to start with but a collection that has to be accessioned and the person who is assigned to do it. It is about how to bring order into the chaos, to define what is needed in terms of time, money, staff and material, to spot facility issues and potential dangers, and to use the power of networking to solve an otherwise unsolvable task. Many chapters conclude with logical exits, the points at which the collection in a condition that allows you to leave it for the next curator to take over. A common issue is that time frames are often so tight that the target of having the collection in good shape at the end of a contract or at a fixed date can t be met. Another common scenario may be that other projects become more important and you have to stop working on the collection, which might sound familiar to many directors of small museums. Logical exits are the points you can do this without risking that everything you ve done so far or since the last logical exit was a waste of time. For contractors those logical exits might serve as orientation points when negotiating the work that has to be done on the collection."

The Nonprofit Communications Engine: A Leader`s Guide to Managing Mission-driven Marketing and Communications

Автор: Durham Sarah
Название: The Nonprofit Communications Engine: A Leader`s Guide to Managing Mission-driven Marketing and Communications
ISBN: 1733355308 ISBN-13(EAN): 9781733355308
Издательство: Неизвестно
Рейтинг:
Цена: 34950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Nonprofits power much of what's good in society today. They support, preserve, advocate, and defend, while helping us understand and navigate complex issues and landscapes. It's hard work, and it relies on building relationships between board members who govern, clients and members who enjoy or rely on services, and supporters who take action and donate to advance the organization's mission.

Communicating clearly and effectively is critical to building strong relationships, but many nonprofits are under-resourced communicators. They lack staff expertise, capacity, and funding. In addition, marketing and communications best practices specific to the needs of nonprofits are scarce. It's hard for many nonprofits to know what to prioritize and where to spend limited resources.

This book outlines a simple model for nonprofit communicators and leaders that makes it easier for them to leverage communications in order to advance their mission. Nonprofit CEOs and staff who manage communications can use this book to set clearer goals, guide their planning and activities, identify gaps in their expertise, and discover opportunities to strengthen their communications.


Managing Up: How to Move Up, Win at Work, and Succeed with Any Type of Boss

Автор: Abbajay Mary
Название: Managing Up: How to Move Up, Win at Work, and Succeed with Any Type of Boss
ISBN: 1119436680 ISBN-13(EAN): 9781119436683
Издательство: Wiley
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Цена: 24290.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Build vital connections to accelerate your career success

Managing Up is your guide to the most valuable 'soft skill' your career has ever seen. It's not about sucking up or brown-nosing; it's about figuring out who you are, who your boss is, and finding where you meet. It's about building real relationships with people who have influence over your career. Managing up is good for you, good for your boss, and good for the organization as a whole. This book gives you strategies for developing these all-important connections and building more than rapport; you become able to quickly assess situations, and determine which actions will move you forward; you become your own talent manager, and your boss's top choice for that new opportunity. As a skill, managing up can do more for your career than simply 'networking' ever could--and this book shows you how.

Real-world strategies give you a set of actionable steps, supplemented by expert advice from a top leadership consultant that helps you get on track to advancement. It's never too early or too late to start adjusting your alignment, and this book provides the help you need to start accelerating your trajectory.

  • Develop robust relationships with influential people
  • Enhance your self-awareness and become more adaptable
  • Gain new opportunities and accelerate your career
  • Stop 'schmoozing' and develop true, lasting connections

Managing up helps you build the sort of relationships that foster more communication, collaboration, cooperation, and understanding between people at different levels of power, with a variety of perspectives and skills. This type of bridge-building builds your reputation for effectiveness and fit, so you can start skipping rungs on the ladder as you build a strong, successful career. Managing Up is your personal manual for building this vital skill so you can begin building your best future.

Managing For Results

Автор: Drucker
Название: Managing For Results
ISBN: 0750643919 ISBN-13(EAN): 9780750643917
Издательство: Taylor&Francis
Рейтинг:
Цена: 17160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Identifies the key success factors in managing performance. This book deals with: what must be done to make the organization perform, prosper and grow - what the executive, the maker of decisions, must do to move the enterprise forward. It is useful for students of management as well as executives in industry and commerce.

Marketing and Managing Tourism Destinations

Автор: Alastair Morrison
Название: Marketing and Managing Tourism Destinations
ISBN: 041567249X ISBN-13(EAN): 9780415672498
Издательство: Taylor&Francis
Рейтинг:
Цена: 96970.00 T
Наличие на складе: Нет в наличии.
Описание: This is a comprehensive and integrated textbook which considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations.

Marketing and Managing Tourism Destinations

Автор: Alastair Morrison
Название: Marketing and Managing Tourism Destinations
ISBN: 0415672503 ISBN-13(EAN): 9780415672504
Издательство: Taylor&Francis
Рейтинг:
Цена: 33440.00 T
Наличие на складе: Нет в наличии.
Описание:

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:

  • A solid introduction to destination marketing strategy and planning, to organization and support planning and then to operations, implementation and evaluation, as well as major issues, challenges and expected new directions for destination marketing, management and Destination Management Organizations (DMOs).
  • A unique systematic model to manage and market destinations.
  • Core concepts are supported with well integrated international case studies to show the practical realities of marketing and managing destinations as well as the need to take a flexible and adaptive approach to managing different destinations around the world.
  • To encourage reflection on main themes addressed and spur critical thinking, discussion questions and links to further reading are included in each chapter.

This accessible yet rigorous text provides students with an in-depth overview of all the factors and issues which are important to consider to make a destination successful.


Managing and Marketing Radical Innovations

Автор: Sandberg
Название: Managing and Marketing Radical Innovations
ISBN: 0415619475 ISBN-13(EAN): 9780415619479
Издательство: Taylor&Francis
Рейтинг:
Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book focuses on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies, considering the role of proactivity in five firms.

Managing Service Firms: The Power of Managerial Marketing

Автор: Skalen Per
Название: Managing Service Firms: The Power of Managerial Marketing
ISBN: 1138864129 ISBN-13(EAN): 9781138864122
Издательство: Taylor&Francis
Рейтинг:
Цена: 17350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Based on a conceptual analysis of marketing texts and a case study of a service firm that utilizes innovative approaches to managing organizations, this book presents a critical examination of marketing as a managerial practice.


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