Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector, Santos Josй Duarte, Pereira Inкs Veiga
Автор: Wooldridge Barbara Ross, Camp Kerri M. Название: Healthcare Marketing: Strategies for Creating Value in the Patient Experience ISBN: 1516514262 ISBN-13(EAN): 9781516514267 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 77710.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Healthcare Marketing: Strategies for Creating Value in the Patient Experience provides students with the tools to effectively combine healthcare expertise with key marketing principles to positively affect patient satisfaction. The book features insights from practicing healthcare professionals, focused readings, and background on marketing insights deeply connected to the world of healthcare to help students adapt and thrive in a dynamic and ever-changing industry.The opening chapter of the text identifies the seven areas healthcare providers should examine to determine whether their products and services are providing value to patients. Later chapters address the healthcare paradigm shift, strategic healthcare marketing, how caregivers create value, patient-centricity, and ethics in healthcare marketing.Healthcare Marketing prepares students to enter a professional healthcare environment with the marketing and management expertise needed to support a positive patient experience. The book is an excellent resource for courses that focus on marketing for healthcare programs and services. Practicing healthcare professionals will also find the information valuable and timely.
Автор: Santos Josй Duarte, Pereira Inкs Veiga Название: Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector ISBN: 1799872637 ISBN-13(EAN): 9781799872634 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 239310.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The healthcare sector has never been under as much pressure as it is today. This pressure has motivated organizations to reinvent themselves, forcing management and marketing to take a more active role. Due to this reinvention, organizations must incorporate a stronger culture of management and marketing orientation that allows companies to define their course, optimize their resources, communicate with their stakeholders more efficiently, and encourage customers to become more involved with the company. This need is particularly urgent in the healthcare sector, as its weight in the economy has grown recently and it must prepare for economic recovery.
Management and Marketing for Improved Competitiveness and Performance in the Healthcare Sector provides knowledge and skills to apply management and marketing on strategic, tactical, and operational aspects with an emphasis on the healthcare industry. Various aspects of management and marketing, such as operations management, quality management, human resources, brand management, and digital marketing, are discussed. The book is ideal for management and marketing academics, their students (undergraduate/graduate programs), researchers, managers, advertisers, healthcare organizations, hospital boards, pharmaceutical representatives, and marketers who need to optimize the potential of management marketing applied in the healthcare industry.
Автор: Ana Pinto Borges, Paula Rodrigues Название: New Techniques for Brand Management in the Healthcare Sector ISBN: 1799830357 ISBN-13(EAN): 9781799830351 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 181110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Explores the diffusion of new marketing knowledge, tendencies, and qualitative and quantitative methods for brand management in the private, public, and social health sectors and examines the movement from healthcare as a priceless commodity to one that can be, and is, commodified.
Автор: Birjandi, Ali Название: Poised for peak performance in healthcare ISBN: 1138039748 ISBN-13(EAN): 9781138039742 Издательство: Taylor&Francis Рейтинг: Цена: 137810.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The current healthcare system is under attack by market, government, and consumer forces. To stay solvent, organizations must be performing at the top of their game. This book provides detailed instructions to bring organizations to the next level of performance by teaching all the secrets straight from the healthcare consultant's playbook in less than 100 days.
This book defines the coming challenges in the healthcare environment and provides a 10-step solution to develop the infrastructure for peak performance. These solutions include detailed implementation plans, software, reports, metrics, and the top projects that yield the highest financial rewards.
This is the first book of its kind to not just discuss the top strategies, but also provide step-by-step instructions to achieve results. The book defines the strategy, the tactics, the infrastructure, the targets, the solutions, the barriers, and the leadership required to achieve a high performing organization. With these simple instructions, any organization with the will to achieve a brighter future can be poised for success in the next decade in less than 100 days.
Автор: Birjandi, Ali Название: Poised for peak performance in healthcare ISBN: 1138039667 ISBN-13(EAN): 9781138039667 Издательство: Taylor&Francis Рейтинг: Цена: 42870.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The current healthcare system is under attack by market, government, and consumer forces. To stay solvent, organizations must be performing at the top of their game. This book provides detailed instructions to bring organizations to the next level of performance by teaching all the secrets straight from the healthcare consultant's playbook in less than 100 days.
This book defines the coming challenges in the healthcare environment and provides a 10-step solution to develop the infrastructure for peak performance. These solutions include detailed implementation plans, software, reports, metrics, and the top projects that yield the highest financial rewards.
This is the first book of its kind to not just discuss the top strategies, but also provide step-by-step instructions to achieve results. The book defines the strategy, the tactics, the infrastructure, the targets, the solutions, the barriers, and the leadership required to achieve a high performing organization. With these simple instructions, any organization with the will to achieve a brighter future can be poised for success in the next decade in less than 100 days.
Автор: Odomirok, Sr., Paul Walter (performance Excellence Associates, Inc., Lawrenceville, Georgia, Usa) Название: Healthcare affordability ISBN: 1138553514 ISBN-13(EAN): 9781138553514 Издательство: Taylor&Francis Рейтинг: Цена: 93910.00 T Наличие на складе: Невозможна поставка. Описание: This book addresses patient requirements, value delivery, responsiveness, and quality at a lower cost and price. It also provides a view and perspective at an enterprise level across all providers and suppliers.
Автор: Bergeron, Bryan, Md. Название: Performance management in healthcare ISBN: 1138104531 ISBN-13(EAN): 9781138104532 Издательство: Taylor&Francis Рейтинг: Цена: 63280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Written for administrators, clinical staff, process improvement managers and information technology personnel of healthcare organizations, this second edition provides the knowledge necessary to provide the leadership and vision for a performance measurement initiative.
Автор: Short Stephanie D. Название: Health Workforce Governance: Improved Access, Good Practice, Safer Patients ISBN: 1409429210 ISBN-13(EAN): 9781409429210 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: With increasing recognition of the international market in health professionals and the impact of globalism on regulation, the governance of the health workforce is moving towards greater public engagement and increased transparency. This book discusses the challenges posed by these processes.
Автор: Meghann Ormond, Lim Chee Han Название: The Private Healthcare Sector in Johor: Trends and Prospects ISBN: 9814818712 ISBN-13(EAN): 9789814818711 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 5850.00 T Наличие на складе: Невозможна поставка. Описание: The future of the private healthcare in Johor and in the Iskandar Malaysia (IM) special economic zone in particular is intimately tied to larger property developments and trends in the region, both because private healthcare developers are increasingly the same as property developers and because IM’s future population growth relies heavily on corporate settlement in IM and the jobs that such settlement generates. Volatility in corporate investment and settlement in IM may have significant consequences for the sector’s development. The Federal and Johor State Governments intend to turn IM into a world-class private healthcare destination for local residents and foreign visitors alike. A range of strategies and policies have been launched to develop IM’s medical care, aged care, and lifestyle and well-being sectors.It is essential to track the impact of federal and regional fiscal incentives for private healthcare development and monitor actual demand for private sector capacity in order to assess the value and utility of such incentives, especially given the potential for such incentives policies to promote the generation of excessive private sector hospital and clinical capacity if left unchecked. Private healthcare providers in the region depend mostly on local residents as their consumer base because Johor and IM are not (yet) significant medical tourism destinations. Given the current rate of expansion of existing hospitals and construction of new ones in Johor and specifically in IM, local demand must be secured via measures that increase the Johor household income base, foster interstate migration, attract higher income talent in larger numbers to live in the region, and improve quality of life in the region. To strengthen medical tourism, private players — both large and small — require greater coordination and cooperation at the regional level in promoting medical tourism and in setting up centres of excellence and medical tourist-friendly services that cater to the actual needs of international patients.
Автор: Amagoh Francis E. Название: Healthcare Policies in Kazakhstan: A Public Sector Reform Perspective ISBN: 9811623694 ISBN-13(EAN): 9789811623691 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is the first of its kind about healthcare reform efforts in Kazakhstan since its independence within the context of the public sector reform movement.
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