Resilience of Luxury Companies in Times of Change, Lojacono Ru Yun Pan Gabriella Laura
Автор: Petkova Название: Engineering Legitimacy ISBN: 3319907069 ISBN-13(EAN): 9783319907062 Издательство: Springer Рейтинг: Цена: 21420.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Through the lens of the fashion industry, Iva Petkova explores not only how institutionalized organizations react and adapt to the rise of start-up outsiders, but also how these outside "disruptors" seek to cultivate legitimacy and win influence.
Автор: Gabriella Lojacono, Laura Ru Yun Pan Название: Resilience of Luxury Companies in Times of Change ISBN: 3110723239 ISBN-13(EAN): 9783110723236 Издательство: Walter de Gruyter Рейтинг: Цена: 52010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Resilience of Luxury Companies in Times of Change is a book for executives and Masters' level students taking courses in luxury management. It offers an insight into the current and emergent business models and strategies luxury companies apply to remain resilient in times of change. The authors explore the environment in which these luxury companies compete. They investigate a variety of business models answering the following key questions: What is each brand’s value proposition used to attract a consumer’s willingness to pay? What is each brand’s target audience? How do brands navigate and expand their markets? And how do luxury companies organize their resources to design and develop products and services to continually sell to their customers? The answers to these questions provide the foundation of a luxury company’s business strategy and, as a result, its brand architecture. The authors also explore the patterns that have emerged in the ownership, management and the manufacturing in luxury goods companies, where dominance is usually found in certain countries.
This book focuses on six key industries in the luxury product sector: fashion, automotive, hospitality, furniture, cosmetics and jewellery and provides an international perspective with examples drawn from Europe, USA, the Middle East, China and Japan. Through these examples and cases, the authors analyze how luxury companies are facing the challenges posed by external shocks and an extensive need for digitalization. Using concepts and theories from macroeconomics (such as globalisation) and corporate and business strategy, the book aims to connect the dots between theory and practice.
Resilience of Luxury Companies in Times of Change provides perspectives of the past, present and future – how luxury companies have evolved over time and managed to stay resilient despite the challenges they have faced through the different eras.
Автор: Stefania Saviolo Название: Signature Experience: Art and Science of Customer Engagement for Fashion & Luxury Companies ISBN: 8885486592 ISBN-13(EAN): 9788885486591 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 36030.00 T Наличие на складе: Невозможна поставка. Описание: This book`s vision is that fashion and luxury brands should ""craft"" the customer experience and the journey as they do with products, injecting creativity in all relevant touch-points. In crafting the experience not only physical and digital touch-points will be considered but also the importance of human touch-points.
Автор: Jack W. Plunkett Название: Plunkett`s Consumer Products, Cosmetics, Hair & Personal Services Industry Almanac 2018: Consumer Products, Cosmetics, Hair & Personal Services Industry Market Research, Statistics, Trends & Leading Companies ISBN: 162831477X ISBN-13(EAN): 9781628314779 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 317670.00 T Наличие на складе: Невозможна поставка. Описание: Consumer products and services are such an ingrained part of everyday life it might be easy to forget their importance as an industrial sector. Items that are expected to be readily available, consumer products can take on a very broad definition. At Plunkett Research, the consumer products industry includes household products, soaps and cleansers, cosmetics and makeup, skin care, nail care, and hair care. This carefully-researched book covers exciting trends in the business consumer products, cosmetics, hair and personal services. This reference tool includes thorough market analysis as well as our highly respected trends analysis. It contains thousands of contacts for business and industry leaders, industry associations, Internet sites and other resources. This book also includes statistical tables, an industry glossary and thorough indexes. The corporate profiles section of the book includes our proprietary, in-depth profiles of the hundreds of leading companies, worldwide, in all facets of the consumer products industry, including private and public firms. Here you'll find complete profiles of the hot companies that are making news today, the largest, most successful corporations in the business. You'll find a complete overview, industry analysis and market research report in one superb, value-priced package.
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