This study offers a contrastive analysis of culturally grounded differences in discourse by comparing advertising strategies in three European languages: (British) English, French and Polish. Taking a critical stance and considering changes through globalisation, the author aims to find out to what extent the classic distinction between high-context (individualist) and low-context (collectivist) cultures can be empirically maintained. To paint a differentiated picture, the investigation combines findings from Sociology, Anthropological and Discourse Linguistics and uses both quantitative and qualitative methods. The data reveal ground-breaking differences in the use of foreign languages, the relation between text and images and the interaction between advertising images and readers.
Автор: Davis Aeron Название: Promotional Cultures: The Rise and Spread of Advertising, Public Relations, Marketing and Branding ISBN: 0745639836 ISBN-13(EAN): 9780745639833 Издательство: Wiley Рейтинг: Цена: 20050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the twenty-first century, promotion is everywhere and everything has become promotable: everyday goods and organizations, people and ideas, cultures and futures. This engaging book looks at the rise of advertising, public relations, branding, marketing and lobbying, and explores where our promotional times have taken us.
Автор: Krona Michael, Pennington Rosemary Название: The Media World of Isis ISBN: 0253045924 ISBN-13(EAN): 9780253045928 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 33440.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: From efficient instructions on how to kill civilians to horrifying videos of beheadings, no terrorist organization has more comprehensively weaponized social media than ISIS. Its strategic, multiplatformed campaign is so effective that it has ensured global news coverage and inspired hundreds of young people around the world to abandon their lives and their countries to join a foreign war. The Media World of ISIS explores the characteristics, mission, and tactics of the organization's use of media and propaganda. Contributors consider how ISIS's media strategies imitate activist tactics, legitimize its self-declared caliphate, and exploit narratives of suffering and imprisonment as propaganda to inspire followers. Using a variety of methods, contributors explore the appeal of ISIS to Westerners, the worldview made apparent in its doctrine, and suggestions for counteracting the organization's approaches. Its highly developed, targeted, and effective media campaign has helped make ISIS one of the most recognized terrorism networks in the world. Gaining a comprehensive understanding of its strategies—what worked and why—will help combat the new realities of terrorism in the 21st century.
Автор: Wilson Jeff Название: Mindful America: The Mutual Transformation of Buddhist Meditation and American Culture ISBN: 0199827818 ISBN-13(EAN): 9780199827817 Издательство: Oxford Academ Рейтинг: Цена: 36950.00 T Наличие на складе: Поставка под заказ. Описание: This book examines how citizens judge whether government is abusing its power when making use of eminent domain. Debbie Becher argues that neither a belief in property rights nor a desire for growth guide popular evaluations of government legitimacy. Instead, community residents, businesses, government bureaucrats, and politicians all appeal to a shared notion of investment to justify policy.
During the 1990s, films such as sex, lies, and videotape, The Crying Game, Pulp Fiction, Good Will Hunting, and Shakespeare in Love earned substantial sums at the box office along with extensive critical acclaim. A disproportionate number of these hits came from one company: Miramax. Indie, Inc. surveys Miramax’s evolution from independent producer-distributor to studio subsidiary, chronicling how one company transformed not just the independent film world but the film and media industries more broadly. As Alisa Perren illustrates, Miramax’s activities had an impact on everything from film festival practices to marketing strategies, talent development to awards campaigning.
Case studies of key films, including The Piano, Kids, Scream, The English Patient, and Life Is Beautiful, reveal how Miramax went beyond influencing Hollywood business practices and motion picture aesthetics to shaping popular and critical discourses about cinema during the 1990s. Indie, Inc. does what other books about contemporary low-budget cinema have not—it transcends discussions of “American indies” to look at the range of Miramax-released genre films, foreign-language films, and English-language imports released over the course of the decade. The book illustrates that what both the press and scholars have typically represented as the “rise of the American independent” was in fact part of a larger reconfiguration of the media industries toward niche-oriented products.
Tracing the international consumption, distribution, and cultural importance of silent film serials in the 1910s and 1920s, Canjels provides an exciting new understanding of the cultural dimension and the cultural transformation and circulation of media forms. Specifically, he demonstrates that the serial film form goes far beyond the well-known American two-reel serial--the cliffhanger.
Throughout the book, Canjels focuses on the biggest producers of serials, America, France, and Germany, while imported serials, such as those in the Netherlands, are also examined. This research offers new views on the serial work of well known directors as D.W. Griffith, Abel Gance, Erich von Stroheim, and Fritz Lang, while foregrounding the importance of lesser known directors such as Louis Feuillade or Joe May.
In the early twentieth-century, serial productions were constantly undergoing change and were not merely distributed in their original form upon import. As adjusted serials were present in large quantities or confronted different social spaces, nationalistic feelings and views stimulated by the unrest of World War I and the expanding American film industry could be incorporated and attached to the serial form. Serial productions were not only adaptable to local discourses, they could actively stimulate and interact as well, influencing reception and further film production. By examining the distribution, reception, and cultural contexts of American and European serials in various countries, this cross-cultural research makes both local and global observations. Canjels thus offers a highly relevant case study of transnational, transcultural and transmedia relations.
Название: Korean screen cultures ISBN: 3034318227 ISBN-13(EAN): 9783034318228 Издательство: Peter Lang Рейтинг: Цена: 78710.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The «Korean Wave», or Hallyu phenomenon, has brought South Korean popular culture to the global population. Studies on Korean visual culture have therefore often focused on this aspect, leaving North Korea sidelined and often considered in a negative light because of its political regime. Korean Screen Cultures sets out to redress this imbalance with a broad selection of essays spanning both North and South as well as different methodological approaches, from ethnographic and audience studies to cultural materialist readings. The first section of the book, «The South», highlights popular media – including online gaming and television drama – and concentrates on the margins, in which the very nature of «The South» is contested. «The South and the North» examines North Korea as an ideological other in South Korean popular culture as well as discussing North Korean cinema itself. «The Global» offers new approaches to Korean popular culture beyond national borders and includes work on K-pop and Korean television drama. This book is a vital addition to existing scholarship on Korean popular culture, offering a unique view by providing an imaginary unification of the two Koreas negotiated through local and transnational popular culture flows.
Автор: Williams Melanie Название: Transformation and Tradition in 1960s British Cinema ISBN: 1474423124 ISBN-13(EAN): 9781474423120 Издательство: Bloomsbury Academic Рейтинг: Цена: 33790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Making substantial use of new and underexplored archive resources that provide a wealth of information and insight on the period in question, this book offers a fresh perspective on the major resurgence of creativity and international appeal experienced by British cinema in the 1960s.
Автор: Richard Farmer, Laura Mayne, Duncan Petrie, Melanie Williams Название: Transformation and Tradition in 1960s British Cinema ISBN: 1474423116 ISBN-13(EAN): 9781474423113 Издательство: Bloomsbury Academic Рейтинг: Цена: 105600.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Making substantial use of new and underexplored archive resources that provide a wealth of information and insight on the period in question, this book offers a fresh perspective on the major resurgence of creativity and international appeal experienced by British cinema in the 1960s.
Автор: Fletcher Winston Название: Advertising: A Very Short Introduction ISBN: 0199568928 ISBN-13(EAN): 9780199568925 Издательство: Oxford Academ Рейтинг: Цена: 10550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Advertising is riddled with myths and misunderstandings. It is believed to be both immensely powerful yet immensely wasteful, to increase economic prosperity and to be morally questionable. Neither its historic origins nor its modern operations are well understood. This Very Short Introduction will tell the truth about how advertising works.
Автор: Firmin DeBrabander Название: Life after Privacy: Reclaiming Democracy in a Surveillance Society ISBN: 1108491367 ISBN-13(EAN): 9781108491365 Издательство: Cambridge Academ Рейтинг: Цена: 84480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: How do we adapt to the profound societal changes wrought by digital media? What do these changes mean for political freedom? This highly original study of digital behavior and the crisis in privacy will interest scholars and anyone concerned about the impact of technology and the future of democracy.
Автор: Blades Название: Advertising to Children ISBN: 0230252028 ISBN-13(EAN): 9780230252028 Издательство: Springer Рейтинг: Цена: 81050.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This important source for students, researchers, advertisers and parents reviews the debates and presents new research about advertising to children. Chapters cover food and alcohol advertising, the effects of product placement and new media advertising, and the role of parents and teachers in helping children to learn more about advertising.
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