Автор: Hutchins, Amber L. Название: Public Relations and Online Engagement ISBN: 103207325X ISBN-13(EAN): 9781032073255 Издательство: Taylor&Francis Рейтинг: Цена: 22450.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Julia Schwanholz; Todd Graham; Peter-Tobias Stoll Название: Managing Democracy in the Digital Age ISBN: 3319871404 ISBN-13(EAN): 9783319871400 Издательство: Springer Рейтинг: Цена: 102480.00 T Наличие на складе: Поставка под заказ. Описание: In light of the increased utilization of information technologies, such as social media and the ‘Internet of Things,’ this book investigates how this digital transformation process creates new challenges and opportunities for political participation, political election campaigns and political regulation of the Internet. Within the context of Western democracies and China, the contributors analyze these challenges and opportunities from three perspectives: the regulatory state, the political use of social media, and through the lens of the public sphere. The first part of the book discusses key challenges for Internet regulation, such as data protection and censorship, while the second addresses the use of social media in political communication and political elections. In turn, the third and last part highlights various opportunities offered by digital media for online civic engagement and protest in the public sphere. Drawing on different academic fields, including political science, communication science, and journalism studies, the contributors raise a number of innovative research questions and provide fascinating theoretical and empirical insights into the topic of digital transformation.
Название: Public Relations and Participatory Culture ISBN: 0367359014 ISBN-13(EAN): 9780367359010 Издательство: Taylor&Francis Рейтинг: Цена: 43890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Social media and participatory culture mean that fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet these fans cannot be defined using current theory and discourse.
Автор: Bochenek, Lukasz M. Название: Advocacy and organizational engagement ISBN: 178973438X ISBN-13(EAN): 9781789734386 Издательство: Emerald Рейтинг: Цена: 98910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In providing a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way communications used to be managed. Instead it proposes and provides tools for multilateral advocacy, where multiple actors and institutions cooperate, as a driver for corporate decisions.
Автор: Lukasz M. Bochenek Название: Advocacy and Organizational Engagement: Redefining the Way Organizations Engage ISBN: 1789734401 ISBN-13(EAN): 9781789734409 Издательство: Emerald Рейтинг: Цена: 36580.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In providing a comprehensive overview on how to design and execute effective advocacy strategies for organizations, this book challenges the way communications used to be managed. Instead it proposes and provides tools for multilateral advocacy, where multiple actors and institutions cooperate, as a driver for corporate decisions.
Автор: Roxana D. Maiorescu-Murphy Название: Corporate Diversity Communication Strategy ISBN: 3030299430 ISBN-13(EAN): 9783030299439 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings.
Автор: Maiorescu-Murphy Roxana D. Название: Corporate Diversity Communication Strategy: An Insight Into American Mncs` Online Communities and Social Media Engagement ISBN: 3030299465 ISBN-13(EAN): 9783030299460 Издательство: Springer Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings.
Автор: Zhang Название: Affective-Discursive Practice in Online Medical Consultations in China ISBN: 9811926425 ISBN-13(EAN): 9789811926426 Издательство: Springer Рейтинг: Цена: 46570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides readers with the latest research on the affective aspect of online interactions between doctors and e-patients in the context of China from a poststructuralist discourse analysis perspective. At the heart of this book is the presentation of four chapters which address (1) indirect negative emotional acts by e-patients and empathic acts by doctors (constituting “affective practice”), (2) the interactional discursive features involved in the affective practice, (3) discursive positions of e-patients and doctors within the affective practice context, and (4) power relations that are reflected in the positionings. This book sheds light on the importance of examining the affective facet of medical consultation, when it comes to identifying non-traditional positions and power relations in doctor-patient communication. It also provides the implication that e-healthcare platforms, especially those with an e-commercialized model for healthcare services, have potential to produce a type of neo-liberal discourse—the e-commercialized medical consultation discourse—in which patients and caregivers, who are acknowledged as the less powerful group in the traditional healthcare activities, are empowered and privileged.
Автор: Julia Schwanholz; Todd Graham; Peter-Tobias Stoll Название: Managing Democracy in the Digital Age ISBN: 3319617079 ISBN-13(EAN): 9783319617077 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In light of the increased utilization of information technologies, such as social media and the ‘Internet of Things,’ this book investigates how this digital transformation process creates new challenges and opportunities for political participation, political election campaigns and political regulation of the Internet. Within the context of Western democracies and China, the contributors analyze these challenges and opportunities from three perspectives: the regulatory state, the political use of social media, and through the lens of the public sphere. The first part of the book discusses key challenges for Internet regulation, such as data protection and censorship, while the second addresses the use of social media in political communication and political elections. In turn, the third and last part highlights various opportunities offered by digital media for online civic engagement and protest in the public sphere. Drawing on different academic fields, including political science, communication science, and journalism studies, the contributors raise a number of innovative research questions and provide fascinating theoretical and empirical insights into the topic of digital transformation.
Автор: Kinsey Dennis F. Название: International Public Relations and Public Diplomacy ISBN: 1433126877 ISBN-13(EAN): 9781433126871 Издательство: Peter Lang Рейтинг: Цена: 47470.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.
Название: International public relations and public diplomacy ISBN: 1433126885 ISBN-13(EAN): 9781433126888 Издательство: Peter Lang Рейтинг: Цена: 194150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides an important discussion of the conceptual and practical interconnections between international public relations and public diplomacy. Written by some of the leading thinkers in both disciplines, the volume provides key lessons regarding global relationship-building and stakeholder engagement. Written from a government, corporate, and not-for-profit perspective, the book deals with such topics as mediated public diplomacy and information subsidies, international broadcasting, nation-branding, diaspora relationships, international exchanges, and soft power. A variety of international conceptual pieces and real-life case studies present an in-depth analysis of the strategic application of public relations tactics in governmental and organizational global relationship management efforts. The book is recommended for students, scholars, and practitioners in the fields of international public relations, public diplomacy, and international relations.
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