Corporate Diversity Communication Strategy: An Insight Into American Mncs` Online Communities and Social Media Engagement, Maiorescu-Murphy Roxana D.

Автор: Roxana D. Maiorescu-Murphy
Название: Corporate Diversity Communication Strategy
ISBN: 3030299430 ISBN-13(EAN): 9783030299439
Издательство: Springer
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Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: By comparing more innovative sectors (tech and consumer goods) with a less innovative industry (finance), the author examines differences in the way brands approach and communicate about diversity in online settings.

Автор: Field Jenni
Название: Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement
ISBN: 1789666139 ISBN-13(EAN): 9781789666137
Издательство: Неизвестно
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Цена: 49270.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Streamline your internal communications and enjoy the benefits of increased employee engagement and improved corporate communications in even the most stressful, time-sensitive situations.

Автор: Monica Barrientos-Bueno, Victor Hernandez-Santaolalla
Название: Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies
ISBN: 1799831191 ISBN-13(EAN): 9781799831198
Издательство: Mare Nostrum (Eurospan)
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Цена: 237470.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As media evolves with technological improvement, communication changes alongside it. In particular, storytelling and narrative structure have adapted to the new digital landscape, allowing creators to weave immersive and enticing experiences that captivate viewers. These experiences have great potential in marketing and advertising, but the medium’s methods are so young that their potential and effectiveness is not yet fully understood.

Handbook of Research on Transmedia Storytelling, Audience Engagement, and Business Strategies is a collection of innovative research that explores transmedia storytelling and digital marketing strategies in relation to audience engagement. Highlighting a wide range of topics including promotion strategies, business models, and prosumers and influencers, this book is ideally designed for digital creators, advertisers, marketers, consumer analysts, media professionals, entrepreneurs, managers, executives, researchers, academicians, and students.

Автор: Field Jenni
Название: Influential Internal Communication: Streamline Your Corporate Communication to Drive Efficiency and Engagement
ISBN: 1789666155 ISBN-13(EAN): 9781789666151
Издательство: Неизвестно
Цена: 211050.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Streamline your internal communications and enjoy the benefits of increased employee engagement and improved corporate communications in even the most stressful, time-sensitive situations.

Название: Contemplating Corporate Marketing, Identity and Communication
ISBN: 1138971685 ISBN-13(EAN): 9781138971684
Издательство: Taylor&Francis
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Цена: 46950.00 T
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Описание: Contemplating Corporate Marketing, Identity and Communication brings together a variety of perspectives on corporate marketing, identity and communication with a view towards stimulating debate about the advances in these key areas.

Автор: C. V. Narasimha Reddi
Название: Effective Public Relations and Media Strategy
ISBN: 9388028899 ISBN-13(EAN): 9789388028899
Издательство: Mare Nostrum (Eurospan)
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Цена: 26790.00 T
Наличие на складе: Невозможна поставка.
Описание: A considerably revised and updated new edition, covering contemporary diverse public relations and media practices. This new edition contains the best of previous editions and at the same time replaces all the dated material with new figures and advanced information.

Автор: Bernard Gauthier
Название: Strategic Communication in Canada: Planning Effective PR Campaigns
ISBN: 1773380761 ISBN-13(EAN): 9781773380766
Издательство: Mare Nostrum (Eurospan)
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Цена: 61910.00 T
Наличие на складе: Невозможна поставка.
Описание: Informed by decades of agency experience, Bernard Gauthier prepares aspiring public relations students to think strategically as they plan and create campaigns. Readers are led through all the phases of developing communication strategy, from conducting a situation analysis right through to forming finished, polished strategy and drawing conclusions.

Автор: Atherton Julie
Название: Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement
ISBN: 1789660319 ISBN-13(EAN): 9781789660319
Издательство: Неизвестно
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Цена: 164150.00 T
Наличие на складе: Невозможна поставка.
Описание: Design, activate and measure a clear social media strategy which is directly accountable to your wider business objectives and engages with an integrated customer engagement strategy.

Автор: Magnanelli Barbara Sveva, Pirolo Luca
Название: Corporate Governance and Diversity in Boardrooms: Empirical Insights Into the Impact on Firm Performance
ISBN: 3030561194 ISBN-13(EAN): 9783030561192
Издательство: Springer
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Цена: 60550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores diversity in boardrooms to highlight the link between the heterogeneous dimensions of board diversity and their impact on the firms. The board diversity effects are tested through an empirical analysis conducted on a sample of European listed companies, performing both a single and a joint diversity index analysis.