Автор: Gregory Richards Название: Big data and analytics applications in government : ISBN: 1498764347 ISBN-13(EAN): 9781498764346 Издательство: Taylor&Francis Рейтинг: Цена: 127600.00 T Наличие на складе: Невозможна поставка. Описание: The application of big data and analytics (BDA) techniques can greatly enhance the efficiency of private-sector organizations. This book present case studies with academic and practitioner viewpoints on BDA in public-sector agencies. It covers the application of BDA technologies and techniques.
Автор: Miller Thomas W. Jr. Название: Marketing Data Science: Modeling Techniques in Predictive Analytics with Python and R ISBN: 0133886557 ISBN-13(EAN): 9780133886559 Издательство: Pearson Education Рейтинг: Цена: 78530.00 T Наличие на складе: Поставка под заказ. Описание: Now, a leader of Northwestern University's prestigious analytics program presents a fully-integrated treatment of both the business and academic elements of marketing applications in predictive analytics. Writing for both managers and students, Thomas W. Miller explains essential concepts, principles, and theory in the context of real-world applications.
Building on Miller's pioneering program, Marketing Data Science thoroughly addresses segmentation, target marketing, brand and product positioning, new product development, choice modeling, recommender systems, pricing research, retail site selection, demand estimation, sales forecasting, customer retention, and lifetime value analysis. Starting where Miller's widely-praised Modeling Techniques in Predictive Analytics left off, he integrates crucial information and insights that were previously segregated in texts on web analytics, network science, information technology, and programming. Coverage includes:
The role of analytics in delivering effective messages on the web
Understanding the web by understanding its hidden structures
Being recognized on the web - and watching your own competitors
Visualizing networks and understanding communities within them
Measuring sentiment and making recommendations
Leveraging key data science methods: databases/data preparation, classical/Bayesian statistics, regression/classification, machine learning, and text analytics
Six complete case studies address exceptionally relevant issues such as: separating legitimate email from spam; identifying legally-relevant information for lawsuit discovery; gleaning insights from anonymous web surfing data, and more. This text's extensive set of web and network problems draw on rich public-domain data sources; many are accompanied by solutions in Python and/or R. Marketing Data Science will be an invaluable resource for all students, faculty, and professional marketers who want to use business analytics to improve marketing performance.
Автор: Jenny Dearborn Название: Data Driven: How Performance Analytics Delivers Extraordinary Sales Results ISBN: 1119043123 ISBN-13(EAN): 9781119043126 Издательство: Wiley Рейтинг: Цена: 23220.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A "how-to" guide to boosting sales through predictive and prescriptive analytics Data Driven is a uniquely practical guide to increasing sales success, using the power of data analytics.
Автор: Winston Название: Marketing Analytics: Data-Driven Techiniques with Microsoft Excel ISBN: 111837343X ISBN-13(EAN): 9781118373439 Издательство: Wiley Рейтинг: Цена: 44340.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today`s busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data.
Автор: S. Finlay Название: Predictive Analytics, Data Mining and Big Data ISBN: 1349478687 ISBN-13(EAN): 9781349478682 Издательство: Springer Рейтинг: Цена: 32600.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This in-depth guide provides managers with a solid understanding of data and data trends, the opportunities that it can offer to businesses, and the dangers of these technologies. Written in an accessible style, Steven Finlay provides a contextual roadmap for developing solutions that deliver benefits to organizations.
Название: Data Analytics in Marketing, Entrepreneurship, and Innovation ISBN: 0367184834 ISBN-13(EAN): 9780367184834 Издательство: Taylor&Francis Рейтинг: Цена: 91860.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Focusing on important aspects of analytics that facilitate innovation, promote entrepreneurship, and improve marketing efficiency and effectiveness, this book provides researchers and business practitioners insight on the techniques, tools, models, and cases of data analytics in the broad areas of innovation, entrepreneurship, and marketing.
Автор: Blanchard Tommy, Behera Debasish, Bhatnagar Pranshu Название: Data Science for Marketing Analytics ISBN: 1789959411 ISBN-13(EAN): 9781789959413 Издательство: Неизвестно Рейтинг: Цена: 53940.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Data Science for Marketing Analytics opens doors to looking at data with a different approach and new tools. Drawing on machine learning and data science concepts, this book broadens the range of tools that you can use to transform the market analysis process.
Автор: Krishna P. Venkata Название: Handbook of Research on Advances in Data Analytics and Complex Communication Networks ISBN: 1799876853 ISBN-13(EAN): 9781799876854 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 366830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The use of the internet has increased with the introduction of wireless systems and the internet of things (IoT). The growth of smart devices helps to create a new generation and knowledge-sharing platforms. Namely, data analytics has a major role to play in this growth and the success of wireless and IoT applications. The growth of data has become exponential, and it is difficult to analyze with respect to complex communication networks, hence the need for research in the field to understand both big data and these communication networks. Additionally, there are many unforeseen challenges that can emerge and disrupt the normal flow of things, such as the global COVID-19 pandemic, which produce more stress on current systems and technologies. The study of IoT, data analytics, and complex communication networks is essential in current times.
The Handbook of Research on Advances in Data Analytics and Complex Communication Networks discusses and addresses the issues and challenges of the development of various systems using data analytics and complex communication networks. The chapters identify different issues, suggest feasible solutions to those identified issues, and present comprehensive information on emerging technologies related to data analytics and complex communication networks such as cloud computing, big data, and IoT. This book will also address different aspects of data analytics and propose novel strategies based on wireless systems and IoT including optimization, control, statistics, social computing, and more. This book is valuable for data scientists, data analysts, network analysts, researchers, academicians, and students interested in the latest developments and advancements in data analytics and complex communication networks.
Автор: Verhoef Peter C., Kooge Edwin, Walk Natasha Название: Creating Value with Data Analytics in Marketing: Mastering Data Science ISBN: 0367819783 ISBN-13(EAN): 9780367819781 Издательство: Taylor&Francis Рейтинг: Цена: 168430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.
Автор: Cohen Maxime C., Gras Paul-Emile, Pentecoste Arthur Название: Demand Prediction in Retail: A Practical Guide to Leverage Data and Predictive Analytics ISBN: 3030858545 ISBN-13(EAN): 9783030858544 Издательство: Springer Рейтинг: Цена: 60550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: From data collection to evaluation and visualization of prediction results, this book provides a comprehensive overview of the process of predicting demand for retailers.
Автор: Verhoef, Peter C. Kooge, Edwin Walk, Natasha (metriclab Big Data Analytics, The Netherlands) Wieringa, Jaap E. Название: Creating value with data analytics in marketing ISBN: 0367819791 ISBN-13(EAN): 9780367819798 Издательство: Taylor&Francis Рейтинг: Цена: 45930.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is a practical yet theoretically sound roadmap to leveraging data analytics and data science. The vast amount of data generated about us and our world is useless without plans and strategies to cope with its size and complexity, and which enable organisations to leverage the information to create value in marketing.
Автор: Joana Coutinho de Sousa Название: Neuromarketing and Big Data Analytics for Strategic Consumer Engagement: Emerging Research and Opportunities ISBN: 1522548343 ISBN-13(EAN): 9781522548348 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 160770.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examines the issues involved in the field of neuromarketing, including models, technologies, and methodology. Highlighting the intricacies of neuroscience, biometrics, multimedia technology, marketing strategy, and big data management, this book is an ideal resource for researchers, neuroscientists, marketers, suppliers, customers, and investors.
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