Data Analytics in Marketing, Entrepreneurship, and Innovation,
Автор: Kuratko, Donald (The Kelley School of Business, Indiana University - Bloomington) Название: Entrepreneurship: theory, process, practice. ISBN: 1305576241 ISBN-13(EAN): 9781305576247 Издательство: Cengage Learning Рейтинг: Цена: 77430.00 T Наличие на складе: Невозможна поставка. Описание: Learn the true process of a successful entrepreneur with ENTREPRENEURSHIP: THEORY, PROCESS, PRACTICE, 10e Presenting the most current thinking in this explosive field, this renowned entrepreneurship text provides a practical, step-by-step approach that makes learning easy. It incorporates up-to-the-minute information about trending topics such as The Lean Startup methodology and design innovation. The accompanying MindTap Learning Suite challenges you to apply what you've learned as you complete a unique set of activities designed to help you sharpen your entrepreneurial skills. You'll tackle activities that challenge you to experience the world of new venture creation or corporate innovation first hand. This book will be your guide to understanding the entrepreneurial challenges of tomorrow, and MindTap will teach you the necessary skills to become a leader in the industry.
Автор: Soraya Sedkaoui Название: Big Data Analytics for Entrepreneurial Success ISBN: 1522576096 ISBN-13(EAN): 9781522576099 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 208830.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In a resolutely practical and data-driven project universe, the digital age changed the way data is collected, stored, analyzed, visualized and protected, transforming business opportunities and strategies. It is important for today’s organizations and entrepreneurs to implement a robust data strategy and industrialize a set of “data-driven” solutions to utilize big data analytics to its fullest potential.Big Data Analytics for Entrepreneurial Success provides emerging perspectives on the theoretical and practical aspects of data analysis tools and techniques within business applications. Featuring coverage on a broad range of topics such as algorithms, data collection, and machine learning, this publication provides concrete examples and case studies of successful uses of data-driven projects as well as the challenges and opportunities of generating value from data using analytics. It is ideally designed for entrepreneurs, researchers, business owners, managers, graduate students, academicians, software developers, and IT professionals seeking current research on the essential tools and technologies for organizing, analyzing, and benefiting from big data.
Автор: Grigsby Mike Название: Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques ISBN: 0749482168 ISBN-13(EAN): 9780749482169 Издательство: Неизвестно Рейтинг: Цена: 42230.00 T Наличие на складе: Невозможна поставка. Описание: Understand how to apply marketing science techniques fearlessly, to improve consumer insights and compete more effectively in the marketplace.
A comprehensive introduction to the most important machine learning approaches used in predictive data analytics, covering both theoretical concepts and practical applications.
Machine learning is often used to build predictive models by extracting patterns from large datasets. These models are used in predictive data analytics applications including price prediction, risk assessment, predicting customer behavior, and document classification. This introductory textbook offers a detailed and focused treatment of the most important machine learning approaches used in predictive data analytics, covering both theoretical concepts and practical applications. Technical and mathematical material is augmented with explanatory worked examples, and case studies illustrate the application of these models in the broader business context.
After discussing the trajectory from data to insight to decision, the book describes four approaches to machine learning: information-based learning, similarity-based learning, probability-based learning, and error-based learning. Each of these approaches is introduced by a nontechnical explanation of the underlying concept, followed by mathematical models and algorithms illustrated by detailed worked examples. Finally, the book considers techniques for evaluating prediction models and offers two case studies that describe specific data analytics projects through each phase of development, from formulating the business problem to implementation of the analytics solution. The book, informed by the authors' many years of teaching machine learning, and working on predictive data analytics projects, is suitable for use by undergraduates in computer science, engineering, mathematics, or statistics; by graduate students in disciplines with applications for predictive data analytics; and as a reference for professionals.
Автор: Timmons Название: The Entrepreneurial Engineer ISBN: 1107024722 ISBN-13(EAN): 9781107024724 Издательство: Cambridge Academ Рейтинг: Цена: 127770.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Written by teachers and successful entrepreneurs, this textbook includes guidance, instruction and practical lessons for the prospective entrepreneur. The book focuses on early stage financing of a start-up company, beginning with an emphasis on constructing an effective business plan and preparing solid financial statements.
Автор: Maria Rosaria Della Peruta Название: Building Markets for Knowledge Resources: Emerging Pervasive Models of Innovation in Practice ISBN: 1786357429 ISBN-13(EAN): 9781786357427 Издательство: Emerald Рейтинг: Цена: 108400.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Peruta examines emerging pervasive models of innovation and how their nature, effects, and origins are characterized.
Автор: Ozman, Muge Название: Strategic Management of Innovation Networks ISBN: 1107416795 ISBN-13(EAN): 9781107416796 Издательство: Cambridge Academ Рейтинг: Цена: 28510.00 T Наличие на складе: Поставка под заказ. Описание: This textbook provides a theoretical and practical guide to innovation and social networks, which are central to business and policy agendas. With engaging real-world examples, it explains how networks function in different environments and how to manage networks effectively at intra-organisational, inter-organisational, and market levels.
Автор: Brynjolfsson, Erik (Massachusetts Institute of Technology) Saunders, Adam (University of British Columbia) Название: Wired for Innovation ISBN: 0262518619 ISBN-13(EAN): 9780262518611 Издательство: MIT Press Рейтинг: Цена: 20310.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Two experts on the information economy explore the true economic value of technology and innovation.
A wave of business innovation is driving the productivity resurgence in the U.S. economy. In Wired for Innovation, Erik Brynjolfsson and Adam Saunders describe how information technology directly or indirectly created this productivity explosion, reversing decades of slow growth. They argue that the companies with the highest level of returns to their technology investment are doing more than just buying technology; they are inventing new forms of organizational capital to become digital organizations. These innovations include a cluster of organizational and business-process changes, including broader sharing of information, decentralized decision-making, linking pay and promotions to performance, pruning of non-core products and processes, and greater investments in training and education.
Innovation continues through booms and busts. This book provides an essential guide for policy makers and economists who need to understand how information technology is transforming the economy and how it will create value in the coming decade.
Автор: Parker Simon C Название: Economics of Entrepreneurship ISBN: 1316621715 ISBN-13(EAN): 9781316621714 Издательство: Cambridge University Press Рейтинг: Цена: 83070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The second edition is designed to be used both as a textbook for specialist degree courses on the economics of entrepreneurship, and as a reference text for academic research in the field. Gives an in-depth treatment of the determinants of entrepreneurship and its outcomes, providing a comprehensive and up-to-date overview of pertinent literature.
Автор: Rajagopal, Ramesh Behl Название: Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace ISBN: 1522548319 ISBN-13(EAN): 9781522548317 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 228230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Examines the relationship between worldwide industry and the need for up-to-date technologies and methods to support such an inclusive market. Featuring coverage on a diverse range of topics such as corporate social responsibility, collaborator empowerment, and start-up enterprise ecosystems, this book is geared toward managers, researchers, and students.
Автор: Marcus Wagner Название: Entrepreneurship, Innovation and Sustainability ISBN: 1906093733 ISBN-13(EAN): 9781906093730 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Невозможна поставка. Описание: This book addresses the intersection of entrepreneurship, innovation and sustainability (EIS), presenting high-quality research illuminating the relationship between the three fields.
Автор: Heloise Buckland, David Murillo Название: Pathways to Systemic Change: Inspiring Stories and a New Set of Variables for Understanding Social Innovation ISBN: 1783530537 ISBN-13(EAN): 9781783530533 Издательство: Taylor&Francis Рейтинг: Цена: 38780.00 T Наличие на складе: Невозможна поставка. Описание: This book builds on a track record of research and education in corporate social responsibility and social entrepreneurship at ESADE Business School`s Institute of Social Innovation.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
