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Principles of strategic communication, Holtzhausen, Derina Fullerton, Jami Lewis, Bobbi Kay Shipka, Danny


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Цена: 64300.00T
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Автор: Holtzhausen, Derina Fullerton, Jami Lewis, Bobbi Kay Shipka, Danny
Название:  Principles of strategic communication
ISBN: 9780367426316
Издательство: Taylor&Francis
Классификация:

ISBN-10: 0367426315
Обложка/Формат: Paperback
Страницы: 342
Вес: 1.01 кг.
Дата издания: 16.07.2021
Язык: English
Иллюстрации: 3 tables, color; 29 line drawings, color; 49 halftones, color; 78 illustrations, color
Размер: 25.40 x 17.81 x 1.91 cm
Рейтинг:
Поставляется из: Европейский союз
Описание: Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications.Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice.Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs.The accompanying online support material features chapter overviews, learning outcomes, key terms, discussion questions, and links/additional reading. Instructors will find sample syllabi and a test bank. Please visit www.routledge.com/9780367426316.
Дополнительное описание: 1. Introduction to the Theory of Strategic Communication  2. Careers in Strategic Communication  3. The Concept of Strategy  4. The Three Management Levels of Strategic Communication  5. Ethics and Societal Issues  6. Research&nbs


Nonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships

Автор: Rosenberg Marshall B.
Название: Nonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships
ISBN: 189200528X ISBN-13(EAN): 9781892005281
Издательство: Gazelle Book Services
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Цена: 20880.00 T
Наличие на складе: Ожидается поступление.
Описание: What is Violent Communication?
If "violent" means acting in ways that result in hurt or harm, then much of how we communicate--judging others, bullying, having racial bias, blaming, finger pointing, discriminating, speaking without listening, criticizing others or ourselves, name-calling, reacting when angry, using political rhetoric, being defensive or judging who's "good/bad" or what's "right/wrong" with people--could indeed be called "violent communication."
What is Nonviolent Communication? Nonviolent Communication is the integration of four things:
- Consciousness: a set of principles that support living a life of compassion, collaboration, courage, and authenticity

- Language: understanding how words contribute to connection or distance

- Communication: knowing how to ask for what we want, how to hear others even in disagreement, and how to move toward solutions that work for all

- Means of influence: sharing "power with others" rather than using "power over others"
Nonviolent Communication serves our desire to do three things:
- Increase our ability to live with choice, meaning, and connection

- Connect empathically with self and others to have more satisfying relationships

- Sharing of resources so everyone is able to benefit

The Routledge Handbook of Language and Intercultural Communication

Автор: Jane Jackson
Название: The Routledge Handbook of Language and Intercultural Communication
ISBN: 1138389455 ISBN-13(EAN): 9781138389458
Издательство: Taylor&Francis
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Цена: 234790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Providing a comprehensive historical survey of language and intercultural communication studies, this handbook is an indispensable resource for students and scholars working in the fields of intercultural communication, applied linguistics, TESOL/TEFL and communication studies.

Bourdieu and Data Analysis: Methodological Principles and Practice

Автор: Michael Grenfell
Название: Bourdieu and Data Analysis: Methodological Principles and Practice
ISBN: 3034308787 ISBN-13(EAN): 9783034308786
Издательство: Peter Lang
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Цена: 84140.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Uniquely amongst the numerous publications to appear on the work of the French social theorist Pierre Bourdieu, this book deals with data analysis, examining a range of techniques and instruments. After an introductory chapter outlining the key principles of Bourdieu’s theory, the book presents detailed examples of data being collected and analysed in a Bourdieusian way across various social science contexts. Both qualitative and quantitative methods are addressed, including analysis of the strengths and weaknesses of each method, as are common data collection procedures such as interview, observation and questionnaire. Examples of Multiple Correspondence Analysis are an important feature of the book, since this was an approach particularly favoured by Bourdieu. In each case study, the pros and cons of different approaches are highlighted and the qualitative/quantitative debate is thoroughly explored. Overall, the book offers readers a blueprint to develop their own methodological plans for using Bourdieu in research practice.

Semiotic Principles & Human Communication

Автор: Christina Schoushkoff
Название: Semiotic Principles & Human Communication
ISBN: 177361486X ISBN-13(EAN): 9781773614861
Издательство: Mare Nostrum (Eurospan)
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Цена: 164470.00 T
Наличие на складе: Невозможна поставка.
Описание: Examines various aspects of human communication and explores the semiotic principles related to such communication practices. The book includes the definition of semiotics, its origin and theories, along with a definition of signs.

Peace Education: The Concept, Principles, and Practices Around the World

Автор: Gavriel Salomon, Baruch Nevo
Название: Peace Education: The Concept, Principles, and Practices Around the World
ISBN: 0415650763 ISBN-13(EAN): 9780415650762
Издательство: Taylor&Francis
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Цена: 57150.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book is intended for scholars & stud`s int`d in issues of peace educ, reconciliation, and co-existence from sev disciplines including soc & pol psych, comm, educ, religion, pol sci, sociology & philos. This would be gd to co-mrkt w/Monroe: Pol Psych.

Principles of Intercultural Communication

Автор: Klyukanov, Igor , Klyukanov E., Igor
Название: Principles of Intercultural Communication
ISBN: 0367373874 ISBN-13(EAN): 9780367373870
Издательство: Taylor&Francis
Рейтинг:
Цена: 36740.00 T
Наличие на складе: Нет в наличии.
Описание: Now in a second edition, this book guides students in developing Intercultural Communication Competence through its accessible style and unique theoretical framework of ten interconnected principles.

Principles of Intercultural Communication

Автор: Klyukanov, Igor , Klyukanov E., Igor
Название: Principles of Intercultural Communication
ISBN: 0367373882 ISBN-13(EAN): 9780367373887
Издательство: Taylor&Francis
Рейтинг:
Цена: 117390.00 T
Наличие на складе: Нет в наличии.
Описание: Now in a second edition, this book guides students in developing Intercultural Communication Competence through its accessible style and unique theoretical framework of ten interconnected principles.

Principles of Communications Technology

Название: Principles of Communications Technology
ISBN: 164265695X ISBN-13(EAN): 9781642656954
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 137940.00 T
Наличие на складе: Невозможна поставка.
Описание: This new resource introduces students and researchers to the fundamentals of information technology using easy-to-understand language that provides both a solid background and a deeper understanding and appreciation of this important and evolving subject. As a broad field that encompasses many of the key technologies of the early twenty-first century, information technology is poised to remain a major field of study and professional practice for years to come.As a broad field that encompasses many of the key technologies of the early twenty-first century, infor­mation technology is poised to remain a major field of study and professional practice for years to come. The field will continue to evolve as new developments in the current tech­nologies are discovered. Information technologies are also highly dependent on human beings who design, operate, and benefit from them. As such, students and practitioners in the field need to develop both a deep knowledge of the technologies used to store, retrieve, and send information and a strong understanding of humankind’s complex rela­tionships with information and with the technologies themselves.Over 120 topics are explored in-depth, including:Artificial IntelligenceProgramming LanguagesCloud ComputingSoftware ArchitectureDebuggingSpeech-Recognition SoftwareEncryptionVirtual RealityEach entry includes an Abstract that provides a brief, concrete summary of the topic and its significance; a detailed Essay that provides extensive background on the topic and explores its significance to the field of information technology; and a list of Further Reading for those who wish to pursue the topic in more depth. This volume will be an important addition to high school and undergraduate libraries, especially those focused on technology, science, and information studies.With over 120 essays, this new volume gives readers an overview of the major concepts and contemporary issues surrounding the study of information technology. Designed for students and researchers, this volume provides new ways to think about and study issues, policies, and practices in this field. This will be a helpful addition to science and technology programs at the high school, community college, and university levels, and is a must for STEM students at the high school and undergraduate levels.

Making Sense of Media and Politics: Five Principles in Political Communication

Автор: Wolfsfeld Gadi
Название: Making Sense of Media and Politics: Five Principles in Political Communication
ISBN: 0415885221 ISBN-13(EAN): 9780415885225
Издательство: Taylor&Francis
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Цена: 174730.00 T
Наличие на складе: Нет в наличии.
Описание:

Politics is above all a contest, and the news media are the central arena for viewing that competition. One of the central concerns of political communication has to do with the myriad ways in which politics has an impact on the news media and the equally diverse ways in which the media influences politics. Both of these aspects in turn weigh heavily on the effects such political communication has on mass citizens.

In Making Sense of Media and Politics, Gadi Wolfsfeld introduces readers to the most important concepts that serve as a framework for examining the interrelationship of media and politics:

  • political power can usually be translated into power over the news media
  • when authorities lose control over the political environment they also lose control over the news
  • there is no such thing as objective journalism (nor can there be)
  • the media are dedicated more than anything else to telling a good story
  • the most important effects of the news media on citizens tend to be unintentional and unnoticed.

By identifying these five key principles of political communication, the author examines those who package and send political messages, those who transform political messages into news, and the effect all this has on citizens. The result is a brief, engaging guide to help make sense of the wider world of media and politics and an essential companion to more in-depths studies of the field.


Strategic Organizational Communication: In a Global Economy, 7th Edition

Автор: Conrad
Название: Strategic Organizational Communication: In a Global Economy, 7th Edition
ISBN: 1444338633 ISBN-13(EAN): 9781444338638
Издательство: Wiley
Рейтинг:
Цена: 47470.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With a sophisticated and approachable style that has made it a standard in the field, this fully revised seventh edition of Strategic Organizational Communication engages readers in a comprehensive discussion of organizational communication theories.

Understanding intercultural communication

Автор: Holliday, Adrian (Canterbury Christchurch University, UK)
Название: Understanding intercultural communication
ISBN: 0815352395 ISBN-13(EAN): 9780815352396
Издательство: Taylor&Francis
Рейтинг:
Цена: 45930.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:

    • the positive contribution of people from diverse cultural backgrounds;
    • the politics of Self and Other which promote negative stereotyping;
    • the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.

Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.


Principles of Strategic Communication

Автор: Holtzhausen Derina, Fullerton Jami, Lewis Bobbi Kay
Название: Principles of Strategic Communication
ISBN: 0367432471 ISBN-13(EAN): 9780367432478
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marking a paradigm shift in the field, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. It is a core text for undergraduate students in strategic communication courses in media, communication, marketing, and advertising programs.


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