Principles of Strategic Communication, Holtzhausen Derina, Fullerton Jami, Lewis Bobbi Kay
Автор: Rosenberg Marshall B. Название: Nonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships ISBN: 189200528X ISBN-13(EAN): 9781892005281 Издательство: Gazelle Book Services Рейтинг: Цена: 20880.00 T Наличие на складе: Ожидается поступление. Описание: What is Violent Communication? If "violent" means acting in ways that result in hurt or harm, then much of how we communicate--judging others, bullying, having racial bias, blaming, finger pointing, discriminating, speaking without listening, criticizing others or ourselves, name-calling, reacting when angry, using political rhetoric, being defensive or judging who's "good/bad" or what's "right/wrong" with people--could indeed be called "violent communication." What is Nonviolent Communication?Nonviolent Communication is the integration of four things: - Consciousness: a set of principles that support living a life of compassion, collaboration, courage, and authenticity
- Language: understanding how words contribute to connection or distance
- Communication: knowing how to ask for what we want, how to hear others even in disagreement, and how to move toward solutions that work for all
- Means of influence: sharing "power with others" rather than using "power over others" Nonviolent Communication serves our desire to do three things: - Increase our ability to live with choice, meaning, and connection
- Connect empathically with self and others to have more satisfying relationships
- Sharing of resources so everyone is able to benefit
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
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The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Jane Jackson Название: The Routledge Handbook of Language and Intercultural Communication ISBN: 1138389455 ISBN-13(EAN): 9781138389458 Издательство: Taylor&Francis Рейтинг: Цена: 234790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Providing a comprehensive historical survey of language and intercultural communication studies, this handbook is an indispensable resource for students and scholars working in the fields of intercultural communication, applied linguistics, TESOL/TEFL and communication studies.
Автор: Michael Grenfell Название: Bourdieu and Data Analysis: Methodological Principles and Practice ISBN: 3034308787 ISBN-13(EAN): 9783034308786 Издательство: Peter Lang Рейтинг: Цена: 84140.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Uniquely amongst the numerous publications to appear on the work of the French social theorist Pierre Bourdieu, this book deals with data analysis, examining a range of techniques and instruments. After an introductory chapter outlining the key principles of Bourdieu’s theory, the book presents detailed examples of data being collected and analysed in a Bourdieusian way across various social science contexts. Both qualitative and quantitative methods are addressed, including analysis of the strengths and weaknesses of each method, as are common data collection procedures such as interview, observation and questionnaire. Examples of Multiple Correspondence Analysis are an important feature of the book, since this was an approach particularly favoured by Bourdieu. In each case study, the pros and cons of different approaches are highlighted and the qualitative/quantitative debate is thoroughly explored. Overall, the book offers readers a blueprint to develop their own methodological plans for using Bourdieu in research practice.
Автор: Conrad Название: Strategic Organizational Communication: In a Global Economy, 7th Edition ISBN: 1444338633 ISBN-13(EAN): 9781444338638 Издательство: Wiley Рейтинг: Цена: 47470.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: With a sophisticated and approachable style that has made it a standard in the field, this fully revised seventh edition of Strategic Organizational Communication engages readers in a comprehensive discussion of organizational communication theories.
Автор: Holtzhausen, Derina Fullerton, Jami Lewis, Bobbi Kay Shipka, Danny Название: Principles of strategic communication ISBN: 0367426315 ISBN-13(EAN): 9780367426316 Издательство: Taylor&Francis Рейтинг: Цена: 64300.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications.Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice.Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs.The accompanying online support material features chapter overviews, learning outcomes, key terms, discussion questions, and links/additional reading. Instructors will find sample syllabi and a test bank. Please visit www.routledge.com/9780367426316.
Автор: Eric Friginal, Elizabeth Mathews, Jennifer Roberts Название: English in Global Aviation: Context, Research, and Pedagogy ISBN: 1350059315 ISBN-13(EAN): 9781350059313 Издательство: Bloomsbury Academic Рейтинг: Цена: 30610.00 T Наличие на складе: Нет в наличии. Описание:
Taking readers step-by-step through the major issues surrounding the use of English in the global aviation industry, this book provides a clear introduction to turning research into practice in the field of English for Specific Purposes (ESP), specifically Aviation English, and a valuable case study of applied linguistics in action. With both cutting-edge research and evidence-based practice, the critical role of English in aviation is explored across a variety of contexts, including the national and global policies impacting training and language assessment for pilots, air-traffic controllers, ground staff, and students.
English in Global Aviation teaches readers how to apply linguistic research to real world, practical settings. The book uses a range of corpus-based findings and related research to provide an effective analysis of the language needs of the aviation industry and an extended look at linguistic principles in action. Readers are presented with case studies, transcriptions, radiotelephony, and a clear breakdown of the common vocabulary and phrasal patterns of aviation discourse. Students and teachers of both linguistics and aviation will discover the requirements and challenges of successful intercultural communication in this industry, as well as insights into how to teach, develop, and assess aviation English language courses.
Автор: Christina Schoushkoff Название: Semiotic Principles & Human Communication ISBN: 177361486X ISBN-13(EAN): 9781773614861 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 164470.00 T Наличие на складе: Невозможна поставка. Описание: Examines various aspects of human communication and explores the semiotic principles related to such communication practices. The book includes the definition of semiotics, its origin and theories, along with a definition of signs.
Автор: Gavriel Salomon, Baruch Nevo Название: Peace Education: The Concept, Principles, and Practices Around the World ISBN: 0415650763 ISBN-13(EAN): 9780415650762 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The book is intended for scholars & stud`s int`d in issues of peace educ, reconciliation, and co-existence from sev disciplines including soc & pol psych, comm, educ, religion, pol sci, sociology & philos. This would be gd to co-mrkt w/Monroe: Pol Psych.
Автор: Klyukanov, Igor , Klyukanov E., Igor Название: Principles of Intercultural Communication ISBN: 0367373874 ISBN-13(EAN): 9780367373870 Издательство: Taylor&Francis Рейтинг: Цена: 36740.00 T Наличие на складе: Нет в наличии. Описание: Now in a second edition, this book guides students in developing Intercultural Communication Competence through its accessible style and unique theoretical framework of ten interconnected principles.
Автор: Klyukanov, Igor , Klyukanov E., Igor Название: Principles of Intercultural Communication ISBN: 0367373882 ISBN-13(EAN): 9780367373887 Издательство: Taylor&Francis Рейтинг: Цена: 117390.00 T Наличие на складе: Нет в наличии. Описание: Now in a second edition, this book guides students in developing Intercultural Communication Competence through its accessible style and unique theoretical framework of ten interconnected principles.
Название: Principles of Communications Technology ISBN: 164265695X ISBN-13(EAN): 9781642656954 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 137940.00 T Наличие на складе: Невозможна поставка. Описание: This new resource introduces students and researchers to the fundamentals of information technology using easy-to-understand language that provides both a solid background and a deeper understanding and appreciation of this important and evolving subject. As a broad field that encompasses many of the key technologies of the early twenty-first century, information technology is poised to remain a major field of study and professional practice for years to come.As a broad field that encompasses many of the key technologies of the early twenty-first century, information technology is poised to remain a major field of study and professional practice for years to come. The field will continue to evolve as new developments in the current technologies are discovered. Information technologies are also highly dependent on human beings who design, operate, and benefit from them. As such, students and practitioners in the field need to develop both a deep knowledge of the technologies used to store, retrieve, and send information and a strong understanding of humankind’s complex relationships with information and with the technologies themselves.Over 120 topics are explored in-depth, including:Artificial IntelligenceProgramming LanguagesCloud ComputingSoftware ArchitectureDebuggingSpeech-Recognition SoftwareEncryptionVirtual RealityEach entry includes an Abstract that provides a brief, concrete summary of the topic and its significance; a detailed Essay that provides extensive background on the topic and explores its significance to the field of information technology; and a list of Further Reading for those who wish to pursue the topic in more depth. This volume will be an important addition to high school and undergraduate libraries, especially those focused on technology, science, and information studies.With over 120 essays, this new volume gives readers an overview of the major concepts and contemporary issues surrounding the study of information technology. Designed for students and researchers, this volume provides new ways to think about and study issues, policies, and practices in this field. This will be a helpful addition to science and technology programs at the high school, community college, and university levels, and is a must for STEM students at the high school and undergraduate levels.
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