Creating Relevance in a Time of Uncertainty 9781098359638

Варианты приобретения

Цена: 30300.00T
Кол-во:
о цене
Наличие: Невозможна поставка.

в Мои желания

Автор: Coville Andrea, Brown Paul B.
Название: Creating Relevance in a Time of Uncertainty
ISBN: 9781098359638
Классификация:

История Америк

История 20 века: с 1900 по 2000

История 21 века: с 2000 г.

Социальная история и история культуры

Феминизм и его теория

Гендерные исследования: женщины

Политология и политическая философия

Политическая активность

ISBN-10: 1098359631
Обложка/Формат: Hardback
Страницы: 246
Вес: 0.54 кг.
Дата издания: 06.05.2021
Язык: English
Размер: 234 x 95 x 158
Ключевые слова: Sales & marketing
Ссылка на Издательство: Link
Рейтинг:
Поставляется из: США
Описание: Marketing, when you boil it all down, deals with just two things: figuring out who you want to sell to and then determining how you are going to get them to buy your product, service, or idea.

In Relevance: The Power to Change Minds and Behavior and Stay Ahead of the Competition, Andrea Coville, who heads a global marketing and public relations agency, successfully showed us how to get todays busy, distracted consumers to buy. Booklist called Relevance a thought-provoking guide to success in todays noisy communications world.

Here, in her follow-up work, Covilles focus is on helping you create Relevance in our current moment of uncertainty caused by the pandemic, social unrest, and ever-increasing technological change. She lays out, in step-by-step fashion, what you need to do and how to do it. And Coville also provides numerous case studies--profiling large global companies, smaller firms, nonprofits, and universities--who have created Relevance successfully.

It has never been more difficult to get people to listen to what you have to say. Coville explains why you have to create deep, lasting, and mutually satisfying relationships with the people who keep you in business--and then she shows you how to do it.

By the time you are done reading, you will have a series of strategies that have been proven to work when it comes to changing minds and behavior, strategies that will help you stay ahead of the competition.

You will also be able to craft an effective marketing strategy that will allow your message to reach todays busy, distracted customers (a description that fits just about everyone you are trying to reach).

As Richard Cote, executive director for Advancement at the Thayer School of Engineering at Dartmouth, correctly points out: Whether you work for an Ivy League college, a nonprofit organization, or a for-profit enterprise, there is one common thread and path to success: people relationships. That means understanding the needs, the hopes, the aspirations of people and making those come alive in the services and products you represent. Andys book on Relevance nails this point crisply. You can have the best offering in the world, highly designed and expertly targeted, but without a real, relevant connection to people, it will go nowhere. Her book provides a step-by-step program on not only building relevance to your audiences or customers but sustaining and expanding it. The book, Creating Relevance in a Time of Uncertainty, provides both the diagnosis and the prescription with well-articulated cases and proven methodology. Its a must-read for leaders who seek the people-centered secret sauce that differentiates your organization or enterprise and propels it forward in the midst of tough competition and global economic and pandemic headwinds.

Creating Relevance in a Time of Uncertainty, Coville Andrea, Brown Paul B.