A well-crafted brand gives you the right kind of visibility and builds your reputation. However, most professionals and small business owners leave their brand to chance--or think their logo is their brand. Being great at what you do isn't enough, explains Peg Marckworth. Your clients need to recognize your unique capabilities and understand why you are the right choice for them. Competition is Irrelevant offers a step-by-step process to identify your unique offering, define your best clients, and determine effective communication strategies. Competition is Irrelevant is a definitive resource for maximizing potential and profits for your business or career.
Автор: McNeal Franne Название: Significant Business Results: Ten Sales Secrets That Your Competitors Know and Use! ISBN: 0979164354 ISBN-13(EAN): 9780979164354 Издательство: Неизвестно Рейтинг: Цена: 34410.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Significant Business Results: Ten Sales Secrets That Your Competitors Know and Use Sales and marketing how-to book written by Franne McNeal, MBA, Significant Business Results coach, expert in sales, marketing, leadership and strategy with www.SBizResults.com. Over the past two decades, Franne McNeal has helped over ten thousand national and international entrepreneurs grow their businesses. Business book for entrepreneurs who want more leads, more clients, and more sales. Ten relevant, practical, and easy-to-implement sales secrets. This book will help entrepreneurs save time, create strategies, set up systems, and follow-through for sales results. Chapters 1Define Your Target Market 2Create a Powerful Offer 3Use Testimonials for Social Proof 4Generate Unlimited Leads 5Create Immediate Sales 6Use Scripts to Increase Sales 7Create Repeat Business 8Double Your Referrals 9Reverse Risk to Increase Sales 10Create Added Value BonusesChapter Summaries + Action Steps + Marketing Resources www.SBizResults.com Franne is an author, keynote speaker, online business TV show host, business coach, and business judge. Franne is a serial entrepreneur who, as early as age three, turned interest into income. Ms. McNeal earned her BA from Princeton University and MBA from Eastern University.
Автор: Dalton Rob Название: Power Up Your B2B Branding: And Make Your Competitors Hate You in 35 Days ISBN: 1543969186 ISBN-13(EAN): 9781543969184 Издательство: Неизвестно Рейтинг: Цена: 22070.00 T Наличие на складе: Невозможна поставка. Описание: Framing Healthcare instruction: An Information Literacy Handbook for the health sciences will analyze bibliographic instruction in the health sciences through the lens of the ACRL Information Literacy Framework. The handbook covers information literacy instruction in progressively higher-stakes health sciences populations in multiple settings.
Автор: Steinmetz, Lawrence L. Brooks, William T. Название: How to sell at margins higher than your competitors ISBN: 0471744832 ISBN-13(EAN): 9780471744832 Издательство: Wiley Рейтинг: Цена: 24280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Every business in every industry faces the specter of lower--priced competition. In order to maintain healthy margins, most companies cana t drop their prices endlessly. Instead, they have to find a way to sell their product despite its price. This book offers practical advice and smart tactics for outselling a lower--priced competitor.
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