Handbook of Eating and Drinking, Herbert L. Meiselman

Автор: Sheth J & Parvatiyar A
Название: Handbook of Relationship Marketing
ISBN: 0761918108 ISBN-13(EAN): 9780761918103
Издательство: Sage Publications
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Цена: 163680.00 T
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Описание: A guide to the key concepts, theories and applications of relationship marketing.

Автор: Herbert L. Meiselman
Название: Handbook of Eating and Drinking
ISBN: 3030145042 ISBN-13(EAN): 9783030145040
Издательство: Springer
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Цена: 791930.00 T
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Автор: Meiselman Herbert L.
Название: Handbook of Eating and Drinking: Interdisciplinary Perspectives
ISBN: 3030145034 ISBN-13(EAN): 9783030145033
Издательство: Springer
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Цена: 791930.00 T
Наличие на складе: Поставка под заказ.
Описание: Eating, including the provision of food and the consumption of food, is the biggest industry in the world, and a major contributor to our health, and to our enjoyment. This book on “Eating” is a unique and novel multi-disciplinary presentation of the whole breadth of research and discussion of the factors that impact eating, and reciprocally the factors that eating impacts. The purpose of this book is to familiarize readers with the areas of eating research and discussion with which they might not be familiar. The multi-disciplinary approach includes the basic and applied sciences (including biology, ecology, nutrition, and food science, as well as important behavioral and social sciences (including history, development, culinary arts, food service, business and marketing). The book ends with a review of current trends and predictions of the future for multiple aspects of eating.

Автор: Atul Parvatiyar
Название: Handbook of advances in marketing in an era of disruptions
ISBN: 9352809580 ISBN-13(EAN): 9789352809585
Издательство: Sage Publications
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Цена: 89760.00 T
Наличие на складе: Невозможна поставка.
Описание: We are in an era of massive disruptions in markets, media, management approaches and business models. These disruptions are being caused by rapid technological changes on the one hand and tectonic shifts in customer preferences and societal behaviour on the other. Marketing knowledge and practices have to advance at a significantly higher pace to address the changing context of market behaviour. Handbook of Advances in Marketing in an Era of Disruptions is meant to share ideas and new knowledge that are relevant to this world of disruptions. Leading scholars from around the world, who have keenly observed the changing market environment, business policies, parameters, theories, methods and practices, have put forth their theses on how marketing thinking needs to evolve to keep pace with the market reality. This book is dedicated to Professor Jagdish N. Sheth and honours his sustained contribution as a management thinker, scholar, academician and corporate adviser in an illustrious career spanning over five decades.

Название: Handbook of men`s health disparities
ISBN: 1138052973 ISBN-13(EAN): 9781138052970
Издательство: Taylor&Francis
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Цена: 117390.00 T
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Описание: Behavioral, social, and policy interventions to improve the health of the overall population have been less successful in reaching or improving the outcomes of men when compared with women. The field of men`s health disparities explores how and why inequalities among men exist and presents evidence informing efforts to improve the health of men and reduce inequalities among them.

Автор: Weitz B & Wensley R
Название: Handbook of Marketing
ISBN: 1412921201 ISBN-13(EAN): 9781412921206
Издательство: Sage Publications
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Цена: 42240.00 T
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Описание: Presents an overview of the field of marketing. This book offers a collection compiled by an international advisory board of marketing academics with contributions from scholars in the field, each covering research issues in particular areas of expertise. It is intended for advanced undergraduates, graduate students and academics in marketing.

Автор: Edited By Mark M. Le
Название: Cambridge handbook of applied psychological ethics
ISBN: 1107124549 ISBN-13(EAN): 9781107124547
Издательство: Cambridge Academ
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Цена: 193250.00 T
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Описание: This handbook is the first to focus entirely on applied ethics in psychology. Every chapter focuses on the application of ethics to the realistic (and typically complex and confusing) ethical dilemmas in which mental health and other psychology professionals sometimes find themselves.

Название: Handbook of Health Psychology
ISBN: 1138052825 ISBN-13(EAN): 9781138052826
Издательство: Taylor&Francis
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Цена: 117390.00 T
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Описание: A comprehensive resource on current knowledge and new directions in the study of the biological, psychological, social, and cultural factors that affect health, health behavior, and illness.

Название: Handbook of Health Psychology
ISBN: 1138052817 ISBN-13(EAN): 9781138052819
Издательство: Taylor&Francis
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Цена: 296030.00 T
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Описание: A comprehensive resource on current knowledge and new directions in the study of the biological, psychological, social, and cultural factors that affect health, health behavior, and illness.

Автор: CARVAULHO & ISIAS
Название: Handbook of research on entrepreneurship and marketing for global reach in the digital economy /
ISBN: 1522563075 ISBN-13(EAN): 9781522563075
Издательство: Mare Nostrum (Eurospan)
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Цена: 382270.00 T
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Описание: The digital economy is a driver of change, innovation, and competitiveness for international businesses and organizations. Because of this, it is important to highlight emergent and innovative aspects of marketing strategies and entrepreneurial approaches to overcome the challenges of the digital world.The Handbook of Research on Entrepreneurship and Marketing for Global Reach in the Digital Economy provides innovative insights into the key developments and new trends associated with online challenges and opportunities. The content within this publication represents research encompassing corporate social responsibility, economic policy, and female entrepreneurship, and it is a vital reference source for policymakers, managers, entrepreneurs, graduate-level business students, researchers, and academicians seeking coverage on topics centered on conceptual, technological, and design issues related to digital developments in the economy.

Автор: Sutton S et al
Название: The SAGE Handbook of Health Psychology
ISBN: 0761968490 ISBN-13(EAN): 9780761968498
Издательство: Sage Publications
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Цена: 158400.00 T
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Описание: SAGE Handbook of Health Psychology

Автор: Frank R. Kardes (Editor)
Название: Handbook of Research Methods in Consumer Psychology
ISBN: 0815352980 ISBN-13(EAN): 9780815352983
Издательство: Taylor&Francis
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Цена: 102080.00 T
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Описание: In the Handbook of Research Methods in Consumer Psychology, leading consumer psychologists summarize key aspects of the research process and explain how different methods enrich understanding of how consumers process information to form judgments and opinions and to make consumption related decisions.