Handbook of Marketing Decision Models, Berend Wierenga; Ralf van der Lans

Автор: Sheth J & Parvatiyar A
Название: Handbook of Relationship Marketing
ISBN: 0761918108 ISBN-13(EAN): 9780761918103
Издательство: Sage Publications
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Цена: 163680.00 T
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Описание: A guide to the key concepts, theories and applications of relationship marketing.

Автор: Berend Wierenga; Ralf van der Lans
Название: Handbook of Marketing Decision Models
ISBN: 3319569392 ISBN-13(EAN): 9783319569390
Издательство: Springer
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Цена: 279500.00 T
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Описание: In addition, it contains chapters on recent methodological developments that are gaining popularity in the area of marketing decision models, such as structural modeling, learning dynamics, choice modeling, eye-tracking and measurement.

Автор: Hasan Dincer, Serhat Yuksel
Название: Handbook of Research on Decision-Making Techniques in Financial Marketing
ISBN: 1799825590 ISBN-13(EAN): 9781799825593
Издательство: Mare Nostrum (Eurospan)
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Цена: 353890.00 T
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Описание: Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today's market.

The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.

Автор: Weitz B & Wensley R
Название: Handbook of Marketing
ISBN: 1412921201 ISBN-13(EAN): 9781412921206
Издательство: Sage Publications
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Цена: 42240.00 T
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Описание: Presents an overview of the field of marketing. This book offers a collection compiled by an international advisory board of marketing academics with contributions from scholars in the field, each covering research issues in particular areas of expertise. It is intended for advanced undergraduates, graduate students and academics in marketing.

Автор: Mullins, John Walker, Orville C.
Название: Marketing Management: A Strategic Decision-Making Approach
ISBN: 0078028795 ISBN-13(EAN): 9780078028793
Издательство: McGraw-Hill
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Цена: 0.00 T
Наличие на складе: Невозможна поставка.
Описание: Contains the summary records of the meetings of the International Law Commission on its 57th session (2 May-3 June and 11 July-5 August 2005). The issues discussed include: unilateral acts of states, diplomatic protection, state responsibility, reservations to treaties and international liability for injurious consequences arising out of acts not prohibited by international law. French edition.