Cause-Related Marketing: Case Studies from a Global Perspective, Galan-Ladero M. Mercedes, Galera-Casquet Clementina, Alves Helena M.

Автор: Maria Rellie B. Kalacas
Название: Hospitality and Tourism Marketing: A global perspective
ISBN: 1774072637 ISBN-13(EAN): 9781774072639
Издательство: Mare Nostrum (Eurospan)
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Цена: 63390.00 T
Наличие на складе: Есть
Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

Автор: Jawad Syed, Robin Kramar
Название: Human Resource Management: A Global and Critical Perspective t, 2 ed.
ISBN: 1137521627 ISBN-13(EAN): 9781137521620
Издательство: Springer
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Цена: 61480.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This new and fully-updated 2nd edition is a core text for introductory modules to HRM at both undergraduate and postgraduate level. It covers the core topics of HRM through a critical lense, whilst situating the discussion within a global perspective and encourages students to question assumptions that underpin managing people within organisations.

Автор: Joan Ferrante
Название: Sociology: A Global Perspective
ISBN: 1285746465 ISBN-13(EAN): 9781285746463
Издательство: Cengage Learning
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Цена: 113680.00 T
Наличие на складе: Невозможна поставка.
Описание: Offers an introduction to sociology text that applies and relates key sociological concepts and theories to the forces of globalization-forces shaping virtually every aspect of daily life. This book discusses forces such as social robotics, social relationships in the digital age , mass surveillance and the industrial food system.

Автор: Jeronimo Garcia-Fernandez, Pablo Galvez-Ruiz
Название: The Global Private Health & Fitness Business: A Marketing Perspective
ISBN: 1800438516 ISBN-13(EAN): 9781800438514
Издательство: Emerald
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Цена: 93490.00 T
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Описание: The Global Private Health & Fitness Business shows the globalization of the health and fitness industry, and its different forms of management according to different countries, the objective being to show the various business models in the fitness industry in seventeen countries around the world and explore their methods of marketing.

Автор: Chatterjee Pradeep Kumar, Chatterjee Partho Pratim
Название: Marketing of Engineering Consultancy Services: A Global Perspective
ISBN: 079186183X ISBN-13(EAN): 9780791861837
Издательство: Mare Nostrum (Eurospan)
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Цена: 55440.00 T
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Описание: As the global economy and society undergoes a tectonic shift to post-industrial information society with knowledge capital as its new resource, marketing of services is concurrently experiencing a paradigm shift. This book blends the authors` decades of experience in the engineering consultancy service industry with scholarly excellence.

Автор: Belz, F-M., Peattie, K.
Название: Sustainability Marketing - A Global Perspective, 2nd Edition
ISBN: 1119966191 ISBN-13(EAN): 9781119966197
Издательство: Wiley
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Цена: 49580.00 T
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Описание: The 2 nd edition of Sustainability Marketing: A Global Perspective continues to focus on different levels and disciplines of sustainability marketing including marketing, business and sustainability or environmental management.

Автор: Maria-Teresa Lepeley, Katherina Kuschel, Nicholas J. Beutell, Nicky R.M. Pouw, Emiel L. Eijdenberg
Название: The Wellbeing of Women in Entrepreneurship: A Global Perspective
ISBN: 0367234386 ISBN-13(EAN): 9780367234386
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Описание: Women perform nearly two-thirds of total work (including household duties), comprise one-third of the formal labor force, but receive only one-tenth of the world income. This book brings together scholars to provide a unique global vision of the wellbeing of women entrepreneurs to foster sustainable development and inclusive societies.

Автор: Ramaswamy, Namakumari
Название: Marketing Management: Indian Context Global Perspective
ISBN: 9352807383 ISBN-13(EAN): 9789352807383
Издательство: Sage Publications
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Цена: 31680.00 T
Наличие на складе: Невозможна поставка.
Описание: An unparalleled text that presents an India-centric approach to the discipline of Marketing.

Автор: Belch
Название: Ise advertising and promotion: integrated marketing communications perspective
ISBN: 1259921697 ISBN-13(EAN): 9781259921698
Издательство: McGraw-Hill
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Цена: 50330.00 T
Наличие на складе: Поставка под заказ.
Описание: To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws from the authors' extensive research in advertising, consumer behavior, communications, marketing, sales promotion, and other fields to give students a basis for understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. In addition to thorough coverage of advertising, Belch's eleventh edition has chapters on sales promotion, direct marketing, the Internet including social media and mobile marketing, support media such as outdoor advertising, product placement and integration, and publicity/public relations, with emphasis on the integration of advertising with other promotional-mix elements and the need to understand their role and overall contribution.

Автор: Adkins
Название: Cause Related Marketing
ISBN: 1138136425 ISBN-13(EAN): 9781138136427
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Описание:

Cause Related Marketing's time has come. Consumers are demanding greater accountability and responsibility from corporations. In an environment where price and quality are increasingly equal; where reputation and standing for something beyond the functional benefits of a product or service is all, brands are constantly competing for customer loyalty and consumer attention. 'Cause Related Marketing' is one of the most exciting areas in marketing today which benefits both business and society.

'Cause Related Marketing':
* positions Cause Related Marketing in the context of marketing, corporate social responsibility and corporate community investment.
* explores who cares and why, providing research analysis into corporate and consumer attitudes both in the UK and internationally.
* uses The Business in the Community Cause Related Marketing Guidelines, written by Sue Adkins and introduced by HRH The Prince of Wales, providing an in depth exploration of the key principles and processes that go towards creating excellence in Cause Related Marketing.
* includes vignettes and in depth case studies to provide illustrations of Cause Related Marketing through a spectrum of examples both national and international.

Sue Adkins, Director of the Business in the Community's Cause Related Marketing Campaign is acknowledged as an international expert. She is recognised as having put Cause Related Marketing on the map in the UK and leading the drive to establish Cause Related Marketing as an increasingly legitimate part of the marketing mix in the UK.

Автор: Michael D. Bordo, Mark A. Wynne
Название: The Federal Reserve`s Role in the Global Economy: A Historical Perspective
ISBN: 131650655X ISBN-13(EAN): 9781316506554
Издательство: Cambridge Academ
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Цена: 38010.00 T
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Описание: Based on a conference held as part of the US Federal Reserve System`s centennial, this book critically evaluates the role of the Federal Reserve System in the international monetary system over the past one hundred years and looks ahead to the challenges it will face under the twenty-first-century fiat standard.

Автор: Alessandro Stanziani
Название: After Oriental Despotism: Eurasian Growth in a Global Perspective
ISBN: 1472526783 ISBN-13(EAN): 9781472526786
Издательство: Bloomsbury Academic
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Цена: 33780.00 T
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Описание:

The concepts of economic backwardness, Asiatic despotism and orientalism have strongly influenced perceptions of modernization, democracy and economic growth over the last three centuries. This book provides an original view of Russian and Asian history that views both in a global perspective. Via this analysis, Alessandro Stanziani opens new dimensions in the study of state formation, the global slave trade, warfare and European and Asian growth.

After Oriental Despotism questions conventional oppositions between Europe and Asia. By revisiting the history of Eurasia in this context, the book offers a serious challenge to existing ideas about the aims and goals of economic growth.