The Global Private Health & Fitness Business: A Marketing Perspective, Jeronimo Garcia-Fernandez, Pablo Galvez-Ruiz

Автор: Maria Rellie B. Kalacas
Название: Hospitality and Tourism Marketing: A global perspective
ISBN: 1774072637 ISBN-13(EAN): 9781774072639
Издательство: Mare Nostrum (Eurospan)
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Цена: 63390.00 T
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Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.

Автор: Chatterjee Pradeep Kumar, Chatterjee Partho Pratim
Название: Marketing of Engineering Consultancy Services: A Global Perspective
ISBN: 079186183X ISBN-13(EAN): 9780791861837
Издательство: Mare Nostrum (Eurospan)
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Цена: 55440.00 T
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Описание: As the global economy and society undergoes a tectonic shift to post-industrial information society with knowledge capital as its new resource, marketing of services is concurrently experiencing a paradigm shift. This book blends the authors` decades of experience in the engineering consultancy service industry with scholarly excellence.

Автор: Maria-Teresa Lepeley, Katherina Kuschel, Nicholas J. Beutell, Nicky R.M. Pouw, Emiel L. Eijdenberg
Название: The Wellbeing of Women in Entrepreneurship: A Global Perspective
ISBN: 0367234386 ISBN-13(EAN): 9780367234386
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Описание: Women perform nearly two-thirds of total work (including household duties), comprise one-third of the formal labor force, but receive only one-tenth of the world income. This book brings together scholars to provide a unique global vision of the wellbeing of women entrepreneurs to foster sustainable development and inclusive societies.

Автор: Ramaswamy, Namakumari
Название: Marketing Management: Indian Context Global Perspective
ISBN: 9352807383 ISBN-13(EAN): 9789352807383
Издательство: Sage Publications
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Цена: 31680.00 T
Наличие на складе: Невозможна поставка.
Описание: An unparalleled text that presents an India-centric approach to the discipline of Marketing.

Автор: Tollin
Название: Strategic Market Creation - A New Perspective on Marketing and Innovation Management
ISBN: 0470694270 ISBN-13(EAN): 9780470694275
Издательство: Wiley
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Цена: 53850.00 T
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Описание: Combines the fields of marketing and innovation management, acknowledging that marketing plays an important and proactive role in radical product, brand and market innovation processes.

Автор: Majaro
Название: Marketing in Perspective (RLE Marketing)
ISBN: 1138787639 ISBN-13(EAN): 9781138787636
Издательство: Taylor&Francis
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Цена: 148010.00 T
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Описание: This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients ? productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods ? both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.

Автор: Majaro Simon
Название: Marketing in Perspective (Rle Marketing)
ISBN: 1138980471 ISBN-13(EAN): 9781138980471
Издательство: Taylor&Francis
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Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients – productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods – both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.

Автор: Venkatakrishna V. Bellur; James W. Camerius; Brian
Название: Marketing Horizons: A 1980`s Perspective
ISBN: 3319385534 ISBN-13(EAN): 9783319385532
Издательство: Springer
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Цена: 121110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.

Автор: Kristian K. M?ller; David T. Wilson
Название: Business Marketing: An Interaction and Network Perspective
ISBN: 0792395042 ISBN-13(EAN): 9780792395041
Издательство: Springer
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Цена: 231990.00 T
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Описание: This work provides an understanding of the long-term relations in business marketing, how these relationships develop, and their constituent parts and processes. Unfolding network theory is applied to describe how complex interdependencies between modern firms can be analyzed.

Автор: Kristian K. M?ller; David T. Wilson
Название: Business Marketing: An Interaction and Network Perspective
ISBN: 9401042810 ISBN-13(EAN): 9789401042819
Издательство: Springer
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Цена: 260870.00 T
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Описание: Changing Views of Business Marketing This book aims to provide an in-depth understanding of long-term busi- in industrial markets.

Автор: Pencarelli
Название: The Experience Logic as a New Perspective for Marketing Management
ISBN: 3319775499 ISBN-13(EAN): 9783319775494
Издательство: Springer
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Цена: 107130.00 T
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Описание: This book provides stimulating insights into the ways in which the adoption of experience logic can revitalize marketing perspectives and stimulate novel approaches to the creation and delivery of value.

Автор: Hollensen Svend, Opresnik Marc Oliver
Название: Marketing: A Relationship Perspective Second Edition
ISBN: 1944659625 ISBN-13(EAN): 9781944659622
Издательство: World Scientific Publishing
Цена: 73920.00 T
Наличие на складе: Невозможна поставка.
Описание: Marketing: A Relationship Perspective is back for a second edition and continues to set a benchmark for achievement in introductory marketing courses across Europe. It is a comprehensive, broad-based, and challenging basic marketing text, which describes and analyzes the basic concepts and strategic role of marketing and its practical application in managerial decision-making. It integrates the 'new' relationship approach into the traditional process of developing effective marketing plans. The book's structure fits to the marketing planning process of a company. Consequently, the book looks at the marketing management process from the perspective of both relational and transactional approach, suggesting that a company should, in any case, pursue an integrative and situational marketing management approach. Svend Hollensen's and Marc Opresnik's holistic approach covers both principles and practices, is drawn in equal measure from research and application, and is an ideal text for students, researchers, and practitioners alike.PowerPoint slides are available for all instructors who adopt this book as a course text.