Innovation Heroes: Understanding Customers as a Valuable Innovation Resource, Schweitzer Fiona, Tidd Joe
Автор: Schweitzer, Fiona (grenoble Ecole De Management, France & Univ Of Applied Sciences Upper Austria, Austria) Tidd, Joe (spru, Univ Of Sussex, Uk) Название: Innovation heroes: understanding customers as a valuable innovation resource ISBN: 1786345366 ISBN-13(EAN): 9781786345363 Издательство: World Scientific Publishing Рейтинг: Цена: 105600.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls.This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them.
Автор: Mootee Idris Название: Design Thinking for Strategic Innovation ISBN: 1118620127 ISBN-13(EAN): 9781118620120 Издательство: Wiley Рейтинг: Цена: 29570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix.
Автор: Tellis Gerard J. Название: Unrelenting Innovation: How to Create a Culture for Market Dominance ISBN: 1118352408 ISBN-13(EAN): 9781118352403 Издательство: Wiley Рейтинг: Цена: 28500.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization`s innovativeness.
Автор: Dodgson, Mark; Gann, David M.; Phillips, Nelson Название: The Oxford Handbook of Innovation Management ISBN: 0198746490 ISBN-13(EAN): 9780198746492 Издательство: Oxford Academ Рейтинг: Цена: 36950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: While innovation is widely recognized as being critical to organizational success and the well-being of societies, it requires careful management to ensure that innovation processes have the best possible impact. This volume provides a wide range of perspectives on the nature of innovation management and its influences.
Автор: Siegel Donald S Название: World Scientific Reference On Innovation, The (In 4 Volumes) ISBN: 9813147024 ISBN-13(EAN): 9789813147027 Издательство: World Scientific Publishing Рейтинг: Цена: 575520.00 T Наличие на складе: Невозможна поставка. Описание: This multi-volume set covers a wide range of topics on innovation, which are all of great interest to academics, policymakers, university administrators, state and regional economic development officials, and students. Two unique features of the volume are the large body of global evidence on innovation presented and its consideration of the following timely and important topics in innovation: cybersecurity, open innovation, the globalization of R&D, and university technology transfer. Innovation is a topic of great importance in many fields in business administration, such as management, strategy, operations management, finance, marketing, and accounting, as well as in numerous social science disciplines, including economics, sociology, political science, and psychology. This volume fully reflects such interdisciplinary approaches. Volume 1 provides extensive global evidence on university technology transfer and innovation partnerships. Volume 2 is focused on the managerial and public policy implications of the globalization of R&D. Volume 3 presents state-of-the-art theoretical and empirical evidence on open innovation. Volume 4 is a comprehensive analysis of cybersecurity. This set is essential reading for those who wish to have a comprehensive understanding of the antecedents and consequences of innovation.
Название: New frontiers in open innovation ISBN: 0198803990 ISBN-13(EAN): 9780198803997 Издательство: Oxford Academ Рейтинг: Цена: 39590.00 T Наличие на складе: Поставка под заказ. Описание: Following on from their previous book Open Innovation: Researching a New Paradigm ( OUP 2006), the Editors have compiled this book, as a major initiative of top scholars in open innovation setting out a research agenda for the next 5 to 10 years.
Автор: Ettlie, John E., Название: Innovation renaissance : ISBN: 1138392154 ISBN-13(EAN): 9781138392151 Издательство: Taylor&Francis Рейтинг: Цена: 137810.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Innovation is not easy. Understanding the liability of newness but the potential for greatness is the central theme of this work. Innovation Renaissance explores and debunks the myths that have arisen from the proliferation of misleading and often confusing popular press treatments of creativity and innovation.
Big data are changing the way we work as companies face an increasing amount of data. Rather than replacing a human workforce or making decisions obsolete, big data are going to pose an immense innovating force to those employees capable of utilizing them. This book intends to first convey a theoretical understanding of big data. It then tackles the phenomenon of big data from the perspectives of varied organizational theories in order to highlight socio-technological interaction. Big data are bound to transform organizations which calls for a transformation of the human resource department. The HR department’s new role then enables organizations to utilize big data for their purpose. Employees, while remaining an organization’s major competitive advantage, have found a powerful ally in big data.
Автор: Gutsche Jeremy Название: Create the Future + the Innovation Handbook: Tactics for Disruptive Thinking ISBN: 1732439141 ISBN-13(EAN): 9781732439146 Издательство: Неизвестно Рейтинг: Цена: 18350.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Create the Future will teach you how to think disruptively, providing specific steps to create real innovation and change. It combines Jeremy`s high energy provocative thinking with tactics that have been battle tested through projects with leading innovators like Disney, Starbucks, Amex, IBM, Adidas, Google, and NASA.
Автор: Harvard Business Review Название: HBR`s 10 must reads on business model innovation. ISBN: 1633696871 ISBN-13(EAN): 9781633696877 Издательство: TBS/GBS Рейтинг: Цена: 22430.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Rethink how your organization creates, delivers, and captures value--or risk becoming irrelevant.
If you read nothing else on business model innovation, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you reach new customers and stay ahead of your competitors by reinventing your business model.
This book will inspire you to:
Assess whether your core business model is going strong or running out of gas
Fend off free and discount entrants to your market
Reinvigorate growth by adding a second business model
Adopt the practices of lean startups
Develop a platform around your key products
Make business model innovation an ongoing discipline within your organization
This collection of articles includes "Why Business Models Matter," by Joan Magretta; "Reinventing Your Business Model," by Mark W. Johnson, Clayton M. Christensen, and Henning Kagermann; "When Your Business Model Is in Trouble," an interview with Rita Gunther McGrath by Sarah Cliffe; "Four Paths to Business Model Innovation," by Karan Girotra and Serguei Netessine; "The Transformative Business Model," by Stelios Kavadias, Kostas Ladas, and Christoph Loch; "Competing Against Free," by David J. Bryce, Jeffrey H. Dyer, and Nile W. Hatch; "Why the Lean Start-Up Changes Everything," by Steve Blank; "Finding the Platform in Your Product," by Andrei Hagiu and Elizabeth J. Altman; "Pipelines, Platforms, and the New Rules of Strategy," by Marshall W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary; "When One Business Model Isn't Enough," by Ramon Casadesus-Masanell and Jorge Tarzijan; and "Reaching the Rich World's Poorest Consumers," by Muhammad Yunus, Frederic Dalsace, David Menasce, and Benedicte Faivre-Tavignot.
HBR's 10 Must Reads paperback series is the definitive collection of books for new and experienced leaders alike. Leaders looking for the inspiration that big ideas provide, both to accelerate their own growth and that of their companies, should look no further.
HBR's 10 Must Reads series focuses on the core topics that every ambitious manager needs to know: leadership, strategy, change, managing people, and managing yourself. Harvard Business Review has sorted through hundreds of articles and selected only the most essential reading on each topic. Each title includes timeless advice that will be relevant regardless of an ever‐changing business environment.
Автор: Krippendorff Kaihan Название: Driving Innovation from Within: A Guide for Internal Entrepreneurs ISBN: 0231189524 ISBN-13(EAN): 9780231189521 Издательство: Wiley Рейтинг: Цена: 31680.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Kaihan Krippendorff reveals how many of the modern world`s most impactful creations were invented by passionate employee-innovators. He lays out a step-by-step playbook to unlock innovation from the inside, mapping the barriers that frustrate efforts to disrupt from within and providing tools to remove them.
Название: The Contested Moralities of Markets ISBN: 1787691209 ISBN-13(EAN): 9781787691209 Издательство: Emerald Рейтинг: Цена: 105690.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Highlighting the sources, processes and outcomes of moral struggles in and around markets, this volume advances our current understanding of markets and their contested moralities.
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