Schweitzer, Fiona (grenoble Ecole De Management, France & Univ Of Applied Sciences Upper Austria, Austria) Tidd, Joe (spru, Univ Of Sussex, Uk) Innovation heroes: understanding customers as a valuable innovation resource 9781786345363

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Автор: Schweitzer, Fiona (grenoble Ecole De Management, France & Univ Of Applied Sciences Upper Austria, Austria) Tidd, Joe (spru, Univ Of Sussex, Uk)
Название: Innovation heroes: understanding customers as a valuable innovation resource
ISBN: 9781786345363
Издательство: World Scientific Publishing
Классификация:

Инновационные идеи для бизнеса

ISBN-10: 1786345366
Обложка/Формат: Hardcover
Страницы: 308
Вес: 0.59 кг.
Дата издания: 29.06.2018
Серия: Series on technology management
Язык: English
Размер: 159 x 236 x 24
Читательская аудитория: Tertiary education (us: college)
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Поставляется из: Англии
Описание: This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and services. It is a pivotal navigation tool that helps cruise the ocean of customer integration methods and explains how the methods work, when to choose which, and how to seize advantages while avoiding pitfalls.This title is an essential read for research and development managers, marketing professionals, and other practitioners who are involved in new product development to apply customer integration methods effectively and efficiently to drive new product development success. While the application of methods is no guarantee of success, knowledge of the correct selection and appropriate application increases the probability of new product and service development success. Rich in theoretical frameworks, research findings, and practical information about customer integration methods, Innovation Heroes will help the reader appreciate the value of customers as an innovation resource and ways to profit from them.

Innovation heroes: understanding customers as a valuable innovation resource, Schweitzer, Fiona (grenoble Ecole De Management, France & Univ Of Applied Sciences Upper Austria, Austria) Tidd, Joe (spru, Univ Of Sussex, Uk)