The focus of this tri-authored scholarly work is on marketing communication and consumer behaviour of the selected generations X, Y, and Z in terms of the size of purchases and the types of retail outlets they use. The main part of the book deals with theoretical aspects of retail business and with marketing communication and consumer behaviour of specific generations in the retail sector. The main outcome lies in identifying the optimal location of retail units in combination with customer service to be provided to selected generations and the market potential of the buying gradient in terms of competitors’ impacts. The book also focuses on applying the results of the analyses whilst outlining the potential of the prediction models of generational tendencies towards the realisation of purchases in relation to marketing communication of the retail sector and its subsequent stimulation.
Автор: Tarde Gabriel Название: Monadology and Sociology ISBN: 0980819725 ISBN-13(EAN): 9780980819724 Издательство: Неизвестно Рейтинг: Цена: 21150.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Название: The Social after Gabriel Tarde ISBN: 0367875578 ISBN-13(EAN): 9780367875572 Издательство: Taylor&Francis Рейтинг: Цена: 44910.00 T Наличие на складе: Невозможна поставка. Описание: Tarde is being brought forward as the misrecognised forerunner of a post-Durkheimian era. Reclaimed from a century of near-oblivion, his sociology has been linked to Foucaultian microphysics of power, to Deleuze`s philosophy of difference, and most recently to the spectrum of approaches related to Actor Network Theory. Bruno Latour hailed Tarde`
Автор: Sergio Tonkonoff Название: From Tarde to Deleuze and Foucault ISBN: 3319855808 ISBN-13(EAN): 9783319855806 Издательство: Springer Рейтинг: Цена: 79190.00 T Наличие на складе: Нет в наличии. Описание: This book posits that a singular paradigm in social theory can be discovered by reconstructing the conceptual grammar of Gabriel Tarde`s micro-sociology and by understanding the ways in which Gilles Deleuze`s micro-politics and Michel Foucault`s micro-physics have engaged with it.
Автор: Matei Candea Название: The Social after Gabriel Tarde: Debates and Assessments ISBN: 0415534267 ISBN-13(EAN): 9780415534260 Издательство: Taylor&Francis Рейтинг: Цена: 57150.00 T Наличие на складе: Невозможна поставка. Описание: Tarde is being brought forward as the misrecognised forerunner of a post-Durkheimian era. Reclaimed from a century of near-oblivion, his sociology has been linked to Foucaultian microphysics of power, to Deleuze`s philosophy of difference, and most recently to the spectrum of approaches related to Actor Network Theory. This volume asks what an alternative social science might look like.
Автор: Toews, David (york University, Canada) Название: Gabriel tarde ISBN: 1032012757 ISBN-13(EAN): 9781032012759 Издательство: Taylor&Francis Рейтинг: Цена: 132710.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Considering our ambivalence about modernity, our thinking about the future and our tendency to forget what nature used to signify in its presentation of problems beyond our control, this book explores the thought of Gabriel Tarde on the subject of the artificial, demonstrating the relevance of his work for our age of digital media.
Автор: Sergio Tonkonoff Название: From Tarde to Deleuze and Foucault ISBN: 3319551485 ISBN-13(EAN): 9783319551487 Издательство: Springer Рейтинг: Цена: 79190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book posits that a singular paradigm in social theory can be discovered by reconstructing the conceptual grammar of Gabriel Tarde`s micro-sociology and by understanding the ways in which Gilles Deleuze`s micro-politics and Michel Foucault`s micro-physics have engaged with it.
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