This book highlights storytelling as a concrete and viable method which can be used in various operational fields in organizations: from change management to project management and knowledge management, it presents employees' stories on past projects and the diverse, essential aspects of corporate culture they reveal, in an easy-to-comprehend and entertaining fashion. These stories focus on specific but generic experiences which can be adapted and exploited by the reader to ultimately tap into hidden knowledge and increase transparency during daily routines in his or her own organization. Knowledge managers, coaches, and strategists alike will find a 'real-life' connection through these stories, helping them improve their own storytelling methods. The book also provides exhaustive information on the latest storytelling methods and strategies.
The adaptations Thier has made to bring learning histories to corporate settings accelerates the capture, flow, and application of organizational knowledge that speeds up changes to improve operations
George Roth (Principal Research Associate at MIT's Sloan School of Management, Boston, United States)
Автор: Livesay John Название: Better Selling Through Storytelling: The Essential Roadmap to Becoming a Revenue Rockstar ISBN: 1642793728 ISBN-13(EAN): 9781642793727 Издательство: Неизвестно Рейтинг: Цена: 15590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An enlightening guide for sales representatives and entrepreneurs alike that teaches readers how to be a master storyteller and shows them how whoever tells the best story gets the sale.
Автор: Walter Ekaterina, Gioglio Jessica Название: The Power of Visual Storytelling: How to Use Visuals, Videos, and Social Media to Market Your Brand ISBN: 007182393X ISBN-13(EAN): 9780071823937 Издательство: McGraw-Hill Рейтинг: Цена: 48030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Shows you how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. This book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.
Автор: Moin S. M. a. Название: Brand Storytelling in the Digital Age: Theories, Practice and Application ISBN: 3030590844 ISBN-13(EAN): 9783030590840 Издательство: Springer Цена: 60550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: It reflects the dramatic shift in brand storytelling in which marketers are in the driving seat, leaving consumers to do the navigating.Based within the context of AI, the influence of VR, AR, big data, and new media, this book predicts a creative renaissance in brand storytelling;
Автор: Flashman Gay Название: Powerful B2B Content: Using Brand Journalism to Create Compelling and Authentic Storytelling ISBN: 1789661013 ISBN-13(EAN): 9781789661019 Издательство: Неизвестно Рейтинг: Цена: 104220.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Engage audiences, grow trust and convert more customers as a B2B marketer or organization, by developing compelling and authentic content through your own platforms and channels.
Автор: Flashman Gay Название: Powerful B2B Content: Using Brand Journalism to Create Compelling and Authentic Storytelling ISBN: 1789660998 ISBN-13(EAN): 9781789660999 Издательство: Неизвестно Рейтинг: Цена: 50790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Engage audiences, grow trust and convert more customers as a B2B marketer or organization, by developing compelling and authentic content through your own platforms and channels.
If you want to discover how you can master the art of telling great stories in public, and how to create a strong and positive perception about your business or cause, then keep reading...
Two manuscripts in one book:
Branding: What You Need to Know About Building a Personal Brand and Growing Your Small Business Using Social Media Marketing and Offline Guerrilla Tactics
Storytelling: Master the Art of Telling a Great Story for Purposes of Public Speaking, Social Media Branding, Building Trust, and Marketing Your Personal Brand
Branding is a way for a business to make it to the top, plus improve its operations.
It's all right if you suddenly feel overwhelmed by the almost infinite branding techniques available.
Fortunately for you, this book is here to set the record straight for branding.
This book comprises years of experience, written to allow a complete beginner to grasp how the most powerful companies and small businesses handle branding.
In part 1 of this book, you'll:
Learn how to start a branding campaign from A to Z
Find out how to avoid the most common branding pitfalls
Take a peek at the branding secrets of the most successful brands
Discover how to determine the type of branding that's most suitable for almost any business
Find new ways that allow you to integrate more than one branding method in a campaign
Discover where exactly the problem is in your branding campaign
Learn how to best go head-to-head with competitors when it comes to a brand war
Part 2 focuses on storytelling which is important for business branding as well as for your personal development.
Can you use a story that's meaningful to you to sway others?
How can you find and tell stories that have an impact?
Part 2 will expose the answers with effective techniques, top tools, and actionable advice.
Discover...
Insight and tips from 7 expert storytellers
Critical elements to know when composing a story
How jumping right in can diminish your story or brand's value
Common myths on public speaking when storytelling
How to deliver a story with all the elements needed to take your story from good to great
How you can avoid the biggest mistakes in storytelling, such as misusing marketing tools
Cool tricks, including immersive storytelling and expanding your medium
How to achieve results in working through modern mediums to impact the future of storytelling
Use this guide to storytelling as a sturdy foundation to change how you use stories.
You can build solid stories to support your goals in business and life.
The provided examples are from some of the world's greatest speakers, storytellers, with advice from leading experts.
From bestselling authors to generation-changing motivational speakers, this book covers all the fundamentals of outstanding storytelling.
It will help you deliver stories to audiences that will leave them personally affected and motivated.
So if you want to master branding and storytelling, then scroll up and click the "add to cart" button
Have you been desiring to improve your public speaking and storytelling abilities to boost your business or personal brand and have tried all manner of things to be more composed, charismatic and come up with captivating stories to keep your audiences concerned but the results seem dismal?
And are you looking for a guide that will help you unlock the world of effective public speaking and storytelling so that you come off as authentic and give your presentations greater impact while moving crowds like some of your favorite public speakers?
If you've answered YES, keep reading
You Are About To Discover Exactly How To Master The Craft Of Public Speaking And Blend It With Effective Storytelling To Propel Your Business And Personal Brand To The Next Level
In business, stories have a powerful meaning and function besides offering entertainment value. They connect people with other people, brands and businesses; provide context, meaning and evoke a sense of purpose.
Notably, stories are as important as the ability to tell them. Good stories go hand in hand with good public speaking skills- but unfortunately, you might be good in one and not the other, or none altogether.
More precisely, you'll learn:
- What brand storytelling refers to
- The benefits of storytelling in business
- Great examples of storytelling done right
- How to tell a compelling story in simple steps
- Why it's important to explore storytelling in business
- What makes a powerful story so?
- What you need to know about storytelling in finance
- How you can find a suitable story
- Why statistics don't sell and stories do
- How to speak in public confidently
- Why public speaking makes us nervous
- The symptoms of glassophobia
- How to create a good speech
- How to speak in public like a pro
- How to overcome fear for effective public speaking
- Why public speaking matters nowadays
- How to become an efficient public speaker by optimizing your pitch, tempo and inflection
- The most important things you need to consider to be a good public speaker
- How to analyze your audience
...And much more
Humans are naturally receptive to stories and communication that helps them empathize, relate, understand and remember. They also respond pretty well to confidence and credible content.
You can imagine what you can achieve by being a good storyteller and public speaker... How much you can gain from convinced, engaged and loyal listeners.
I know that would mean a lot for your business and personal brand.
And that's just what this 2 in 1 book will help you to achieve, even if you consider yourself awkward, not creative, inexperienced and more
Is your personal brand suffering from a lack of "pizzaz" that keep people coming back for more? Are you tired of watching your online business generate peanuts, even though the product or service you offer is extremely valuable to your prospective customers and clients and can potentially change their lives?
Would you like to finally say goodbye to the debilitating feeling of being ignored and looked over by people seeking solutions to the problems which you can solve for them? Do you want to learn a valuable skill that can add more zeros to your bottom line? Then read on.
Study after countless study has confirmed that powerful, well-crafted stories have the power to inspire massive trust in people and influence them to take action. The human experience is made up of stories, we are hardwired to respond to stories, that is why stories tend to pack more punch than cold hard facts and data ever would.
If you're reading this, you are probably slowly coming to the realization that having a good product or offering great service and waiting for the market to come to you isn't enough. That strategy doesn't work in the fast-paced world of today filled with tons of distracting and competing messages.
If this sounds like you, and you want to know about how to craft a powerful story for your business, then this guide was designed for you.
In Storytelling, Daniel Anderson shows you how to harness the ageless power of storytelling to completely transform your personal brand and business. You're going to discover how you can use well-crafted stories to develop your unfair competitive advantage, connect with people on a deep level and get people to purchase your products and use your services.
Here's what you're going to discover in Storytelling:
3 "nuke-level" powerful tips to help you craft a compelling business story
The simple 6-point questionnaire you need to complete before creating a business story that will help you convey your unique message to your audience
How to create the best brand image for your business and leave your competitors in the dust
How to develop a simple, yet effective content marketing strategy and seamlessly integrate powerful stories that associate positive emotions with your business
How to master the art of using storytelling for effective presentations
Stuck on what to tell your prospective customers and clients during a presentation? The 5 Ws of storytelling presentation will quickly get you out of the rut
The eight building blocks to help you make your brand's story highly relatable and induce trust
...and tons more
Even if you've tried various techniques and strategies in the past to grow your personal brand and failed, even if your efforts to expand your online business have always fallen flat, this comprehensive guide will help you create a customer-pulling story that will transform the way you do business, forever.
Автор: Todd Kelsey Название: Introduction to Google Analytics ISBN: 1484228286 ISBN-13(EAN): 9781484228289 Издательство: Springer Рейтинг: Цена: 23280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Develop your digital/online marketing skills and learn web analytics to understand the performance of websites and ad campaigns. Approaches covered will be immediately useful for business or nonprofit organizations. If you are completely new to Google Analytics and you want to learn the basics, this guide will introduce you to the content quickly. Web analytics is critical to online marketers as they seek to track return on investment and optimize their websites. Introduction to Google Analytics covers the basics of Google Analytics, starting with creating a blog, and monitoring the number of people who see the blog posts and where they come from.
What You'll Learn
Understand basic techniques to generate traffic for a blog or website
Review the performance of a website or campaign
Set up a Shopify account to track ROI
Create and maximize AdWords to track conversion
Discover opportunities offered by Google, including the Google Individual Qualification
Who This Book Is For
Those who need to get up to speed on Google Analytics tools and techniques for business or personal use. This book is also suitable as a student reference.
Автор: Charlesworth Название: An Introduction to Social Media Marketing ISBN: 0415856175 ISBN-13(EAN): 9780415856171 Издательство: Taylor&Francis Рейтинг: Цена: 63280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a lighter, hands-on approach that is perfect for shorter courses and additional reading.
Автор: David Pickton, Nichola Phillips, Rosalind Masterson Название: Marketing: An Introduction ISBN: 1526494582 ISBN-13(EAN): 9781526494580 Издательство: Sage Publications Рейтинг: Цена: 192190.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage them to relate theory to practice.
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