Maximize Your Influence: How to Make Digital Media Work for Your Church, Your Ministry, and You, Cooke Phil
Автор: Cooke Phil Название: Unique: Telling Your Story in the Age of Brands and Social Media ISBN: 0801017602 ISBN-13(EAN): 9780801017605 Издательство: Неизвестно Рейтинг: Цена: 25750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Today`s culture is cluttered by social media, with the average person receiving up to 5,000 messages a day. How do you get your unique vision on the radar of those who need to know it? Media producer Phil Cooke provides a blueprint for communicating your unique personal story and brand.
"This book is both timely and needed. Provocative, yes, because the message is essential at this decisive 'hinge moment' in time." --PHILIP YANCEY, Author, Vanishing Grace
"The Way Back is the way forward." --ERWIN RAPHAEL McMANUS, Founder of Mosaic, and Author, The Last Arrow
On a dusty hilltop, Jesus once kickstarted His church with a ragtag group of fishermen who called themselves "The Way." Truth be told, the builders of Christianity were a bunch of nobodies. Like us, they were powerless and flawed and sometimes petty. But they were committed. They were all-in. Within a remarkably short time, The Way became the world's most influential religious faith--a force in culture, politics, literature, science, philanthropy, and the arts. Against impossible odds, that group of nobodies astonished the world. Two thousand years later--by any measure--Christianity is retreating on all fronts. The Way has lost its way. In The Way Back, media and marketing experts Phil Cooke and Jonathan Bock take a hard look at Christians today and reveal that we, as a salesforce, have lost our faith in our product. Where's the passion, the excitement, and the commitment that two thousand years ago made such improbable and staggering growth possible? The Way Back will inspire and equip you to learn from that wonderful group of nobodies, so that you too can astonish the world once more.
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