Global Media and Communication Policy: An International Perspective, Iosifidis P.
Автор: Turow Название: Media Today ISBN: 041553643X ISBN-13(EAN): 9780415536431 Издательство: Taylor&Francis Цена: 32150.00 T Наличие на складе: Есть Описание: "Turow’s Media Today: Mass Communication in a Converging World, now in its fifth edition, chooses [a] cutting-edge option. This is a student-friendly publication, offering aids such as definitions of key terms, colourful infographics, case studies and end-of-chapter review questions. There’s a companion website, too, and a password-protected website for instructors."—Philip Kemp, Times Higher Education Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens they learn to think critically about the role of media today and what these changes mean for their lives presently and in the future. The book’s media systems approach helps students to look carefully at how media is created, distributed, and exhibited in the new world that the digital revolution has created. In this way, Media Today goes beyond the traditional mass communication textbook’s focus on consuming media, to give students an insider’s perspective on how media businesses operate. How exactly does Google profit from web searches? What will a magazine look like five years from now? Informative and engaging, Media Today, Fifth Edition, is characterized by its focus on: Convergence: In addition to separate chapters on the Internet and the Video Games industry, coverage of convergence and its impact is incorporated into every chapter. Consumer Education: Media Literacy questions ask students to consider their roles as a media consumer and potential media creator. Comprehensive Media Industry Coverage: Historical timelines in the print book and on the companion website track the development of each media industry, giving students an overview of a particular industry at a glance. Contemporary, Student-friendly Examples: New culture and media boxes help students think about the impact of media industries on their own lives and globally. Joseph Turow—who has been teaching Intro to Mass Communication for well over a decade—demonstrates the many ways that media convergence and the pervasiveness of the Internet have blurred distinctions between and among various media. From newspapers to video games or social networking to mobile platforms, Media Today prepares students to live in the digital world of media.
Автор: Iosifidis Petros Название: Global Media and Communication Policy ISBN: 1137364351 ISBN-13(EAN): 9781137364357 Издательство: Springer Рейтинг: Цена: 27940.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Petros Iosifidis addresses an increasingly prominent subject area in the field of media and communications, and one that has attracted increased attention in areas such as sociology, economics, political science and law: global media policy and regulation.
Автор: Alexandra Prentiss Название: Global Media and Communication Policy ISBN: 1680945122 ISBN-13(EAN): 9781680945126 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 141370.00 T Наличие на складе: Невозможна поставка. Описание: Global media policy struggles to keep up with ever-evolving technological advances. This book features articles discussing some of the challenges in implementing policies to govern global media and communications, and features articles that attempt to provide some solutions to those issues.
Название: Conceiving Migration and Communication in a Global Perspective ISBN: 1527541886 ISBN-13(EAN): 9781527541887 Издательство: Cambridge Scholars Рейтинг: Цена: 91910.00 T Наличие на складе: Нет в наличии. Описание: Migration and communication are issues of major concern in today`s world. This volume examines diversified approaches to migration and communication, and explores policy dialogues, migration governance, transnationalism, cross-border circular migration and many other viewpoints of importance today.
Автор: Rogers L. Edna, Escudero Valent N. Название: Relational Communication: An Interactional Perspective to the Study of Process and Form ISBN: 0415761646 ISBN-13(EAN): 9780415761642 Издательство: Taylor&Francis Рейтинг: Цена: 50010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The relational communication approach in a sole and unique book: theory, procedures, main research lines and contexts, and future directions described in a coodinated and comprehensive way.
Автор: Kirsten Kozolanka, Paul Orlowski Название: Media Literacy for Citizenship: A Canadian Perspective ISBN: 1773380796 ISBN-13(EAN): 9781773380797 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 56370.00 T Наличие на складе: Невозможна поставка. Описание: Offering a critical perspective, Media Literacy for Citizenship emphasizes the ability to analyze media messages as a fundamental component of engaged citizenship. The ten chapters of this text are divided into two sections: the first six chapters explore the landscape of the media today, and each of the final four chapters examines how the media presents specific issues, all of which are of vital importance to civil society. Each chapter forms a mini-lesson and encompasses three core elements: an essay on a subject area important to critical media literacy; a list of case examples that can be used for assignments; and a list of key terms common to all chapters and cases. The diverse topics of study and the rich pedagogy make this book a perfect resource for courses in communications, journalism, media studies, and education.
Автор: Cong Li, Don Stacks Название: Measuring the Impact of Social Media on Business Profit & Success: A Fortune 500 Perspective ISBN: 143312579X ISBN-13(EAN): 9781433125799 Издательство: Peter Lang Рейтинг: Цена: 172440.00 T Наличие на складе: Невозможна поставка. Описание: An organization can have a high number of «likes» on its Facebook page and lots of «followers» on its Twitter account, but does that mean anything from a financial perspective? Is it worth the organization’s effort to maintain an active presence on social media in order to generate more revenue? Is it possible to use social media metrics such as the number of «likes» and the number of «followers» to predict an organization’s «success» even though those metrics are nonfinancial indicators? Prior research studies have looked at how organizations should utilize social media, but few studies have provided strong empirical evidence to support how the outcome of using social media should be measured and why. Focusing on Facebook, Twitter, Google+, and YouTube, this book examines how Fortune 500 companies use social media. Collected over a five-year period, the authors assess the companies’ social media activities and their business performance data, such as stock return, total revenue, net income, and earnings per share. These data, both financial and nonfinancial, are matched and statistically analyzed to see whether a company’s social media activities are significantly associated with its business performance.
Автор: Mansell Название: The Handbook of Global Media and Communication Policy ISBN: 1118799453 ISBN-13(EAN): 9781118799451 Издательство: Wiley Рейтинг: Цена: 41130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Handbook of Global Media and Communication Policy offers insights into the boundaries of this field of study, assesses why it is important, who is affected, and with what political, economic, social and cultural consequences.
Автор: Raymond Kuhn, Rasmus Kleis Nielsen Название: Political Journalism in Transition: Western Europe in a Comparative Perspective ISBN: 1780766777 ISBN-13(EAN): 9781780766775 Издательство: Bloomsbury Academic Рейтинг: Цена: 137280.00 T Наличие на складе: Невозможна поставка. Описание: The 21st century has already seen dramatic changes affecting both journalism and politics. The rise of a range of new digital and networked communication technologies combined with the stagnation and decline of many traditional mass media has had a profound impact on political journalism.
This anthology aims to give scholars, practitioners and students new insights from recent case studies and applied theory. Also, a vital goal of this anthology is to be a reminder of the importance of human and social perspectives. Several articles offer critique to the dominant organizational and systematic perspectives. A major concern highlighted in this book is the interdisciplinary approach that can be found in most of the articles. The best way to address the challenges comes from the multi-dimensional nature of communication which is also emphasized in the title of the book. This book contributes to the knowledge base of scholars, practitioners and the students of Issues, Risk and Crisis Management from every level.
Автор: Eric Friginal, Elizabeth Mathews, Jennifer Roberts Название: English in Global Aviation: Context, Research, and Pedagogy ISBN: 1350059315 ISBN-13(EAN): 9781350059313 Издательство: Bloomsbury Academic Рейтинг: Цена: 30610.00 T Наличие на складе: Нет в наличии. Описание:
Taking readers step-by-step through the major issues surrounding the use of English in the global aviation industry, this book provides a clear introduction to turning research into practice in the field of English for Specific Purposes (ESP), specifically Aviation English, and a valuable case study of applied linguistics in action. With both cutting-edge research and evidence-based practice, the critical role of English in aviation is explored across a variety of contexts, including the national and global policies impacting training and language assessment for pilots, air-traffic controllers, ground staff, and students.
English in Global Aviation teaches readers how to apply linguistic research to real world, practical settings. The book uses a range of corpus-based findings and related research to provide an effective analysis of the language needs of the aviation industry and an extended look at linguistic principles in action. Readers are presented with case studies, transcriptions, radiotelephony, and a clear breakdown of the common vocabulary and phrasal patterns of aviation discourse. Students and teachers of both linguistics and aviation will discover the requirements and challenges of successful intercultural communication in this industry, as well as insights into how to teach, develop, and assess aviation English language courses.
Автор: Jahnnabi Das Название: Reporting Climate Change in the Global North and South: Journalism in Australia and Bangladesh ISBN: 1138392405 ISBN-13(EAN): 9781138392403 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This dual analysis on how climate change is reported in Australia and Bangladesh presents a unique opportunity to examine the impacts of media and communication in two contrasting countries (in terms of economy, income and population size) which share similar climate change challenges.
Казахстан, 010000 г. Астана, проспект Туран 43/5, НП2 (офис 2) ТОО "Логобук" Тел:+7 707 857-29-98 ,+7(7172) 65-23-70 www.logobook.kz
