Financial Dimensions of Marketing Decisions, Stewart David W.

Автор: Kapferer Jean Noel
Название: Luxury Strategy, 2 ed.
ISBN: 0749464917 ISBN-13(EAN): 9780749464912
Издательство: Kogan Page
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Цена: 67730.00 T
Наличие на складе: Нет в наличии.
Описание: Deconstruct the marketing of the most successful luxury goods brands and companies to reveal the unique and often paradoxical `anti-laws` of successful luxury brand management, with this ground-breaking book.

Автор: Buffett Mary
Название: Warren Buffett and the Interpretation of Financial Statement
ISBN: 1849833192 ISBN-13(EAN): 9781849833196
Издательство: Simon&Schuster UK
Рейтинг:
Цена: 10990.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A unique, accessible guide that explains how Warren Buffett deciphers corporate financial statements and how his methods can help others make winning

Автор: Posner, Harriet
Название: Marketing Fashion
ISBN: 1780675666 ISBN-13(EAN): 9781780675664
Издательство: Laurence King
Рейтинг:
Цена: 33390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.

Автор: Kristian D?scher
Название: Recovery Management in Business-to-Business Markets
ISBN: 3658056363 ISBN-13(EAN): 9783658056360
Издательство: Springer
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Цена: 71730.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Since prior research on recovery management has been mostly related to business-to-consumer (B2C) markets and business-to-business markets (B2B) reflect significantly different characteristics, a context-specific approach to handle product or service failures in B2B markets is required by researchers and practitioners alike.

Автор: Ana Maria Soares, Maher Georges Elmashhara
Название: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
ISBN: 1799822214 ISBN-13(EAN): 9781799822219
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 147840.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience.

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.

Автор: Ana Maria Soares, Maher Georges Elmashhara
Название: Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior
ISBN: 1799822206 ISBN-13(EAN): 9781799822202
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 193110.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Unprecedented changes in consumer shopping habits pose major challenges for retailers who need to consider the multidimensional nature of shopping in order to design and provide engaging consumer experiences. The intersection between in-store and online shopping is also fundamental to meet the fast-changing consumer behavior. Comprehending how environmental and sensory dimensions, leisure, entertainment, and social interactions influence shopper emotions may enhance the shopping experience.

Emotional, Sensory, and Social Dimensions of Consumer Buying Behavior is an essential reference source that discusses methods for enhancing the shopping experience in an era of competition among shopping offline- and online-destinations, as well as predicting emerging changes in consumer behavior and shopping destinations and new technologies in retailing. Featuring research on topics such as consumer dynamics, experimental marketing, and retail technology, this book is ideally designed for retail managers, designers, advertisers, marketers, customer service representatives, merchandisers, industry professionals, academicians, researchers, students, and practitioners.

Автор: Tang, Esther
Название: Asian Dimensions of Services Marketing
ISBN: 0789016907 ISBN-13(EAN): 9780789016904
Издательство: Taylor&Francis
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Цена: 102080.00 T
Наличие на складе: Нет в наличии.

Автор: Douglas J. Lamdin
Название: Consumer Knowledge and Financial Decisions
ISBN: 1489994173 ISBN-13(EAN): 9781489994172
Издательство: Springer
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Цена: 158380.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Covering a range of perspectives including family/consumer science, law, sociology and public policy as well as finance and economics, this book offers an accurate picture of American financial literacy and sets out real-world steps toward its improvement.

Автор: Grapentine
Название: Applying Scientific Reasoning to the Field of Marketing: Make Better Decisions
ISBN: 1606493671 ISBN-13(EAN): 9781606493670
Издательство: McGraw-Hill
Рейтинг:
Цена: 24010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing decisions often misfire when driven more by beliefs than by knowledge. This book will guide you on how to differentiate between the two and to think more clearly and correctly when making those decisions, thereby increasing organizational success. The author has based this book on the fields of epistemology-the study of how knowledge is created-and the philosophy of science- the study of what it means for a science to be called a science. The motivation behind the book is quite simple: Given that science is so successful, why shouldn't marketers borrow thinking and reasoning skills from science and apply them to marketing? Indeed, why not? The book details the groundwork for learning how to apply scientific reasoning to the field of marketing, such as some basic and important definitions ("What is a belief?" "What is knowledge?"), and identifies barriers to scientific reasoning, giving an example from the Dow Chemical Company and just how Dow uses critical thinking and reasoning skills to make more effective marketing and business decisions. You'll also learn some real "thinking tools" you will need to apply scientific reasoning to solving your marketing problems. It introduces topics relating to attributes versus constructs, the meaning of causation, the relationship between coherence and justified beliefs, the importance of logic to sound reasoning, and the avoidance of logical fallacies in making sound recommendations. The book concludes by giving you direction to further improve your ability to apply scientific reasoning to solving marketing problems.

Автор: Levinson Jay Conrad, Hicks Grant W.
Название: Guerilla Marketing for Financial Advisors: Transforming Financial Professionals Through Practice Management
ISBN: 163047813X ISBN-13(EAN): 9781630478131
Издательство: Неизвестно
Цена: 22950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Based on the best selling " Guerrilla Marketing Series" with over 21 million copies sold worldwide, in 62 languages, this completely updated 2nd edition takes the financial industry to a whole new level.

Автор: Stewart David, Gugel Craig
Название: Accountable Marketing: Linking Marketing Actions to Financial Performance
ISBN: 0765647079 ISBN-13(EAN): 9780765647078
Издательство: Taylor&Francis
Рейтинг:
Цена: 61240.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance. Stewart and Gugel have curated the work of several leading marketing, finance and accounting professionals and academics on the topics of marketing accountability and financial reporting to create a volume that represents the best of MASB’s work over the last few years. The book not only emphasizes the importance of accountability in the marketing function, but also creates a dialogue among academics and practitioners about the importance of marketing in driving consistent growth in the organization, and the ways in which improved methods for measuring and forecasting contribute to the effectiveness of these marketing activities. This book marks the first-ever reference point for practicing professionals, faculty and students interested in marketing accountability, the development of standards for marketing reporting, and developing stronger linkages between marketing activities and outcomes, and the financial performance of the firm.

Автор: Desmarais Jeremiah D.
Название: Shift: Digital Marketing Secrets of Insurance Agents and Financial Advisors
ISBN: 1683504410 ISBN-13(EAN): 9781683504412
Издательство: Неизвестно
Цена: 18350.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: 201 Cutting edge tips, ideas and secrets to sell more insurance and financial services using the internet.