The Handbook of Strategic Communication, Botan Carl H.
Автор: Rosenberg Marshall B. Название: Nonviolent Communication: A Language of Life: Life-Changing Tools for Healthy Relationships ISBN: 189200528X ISBN-13(EAN): 9781892005281 Издательство: Gazelle Book Services Рейтинг: Цена: 20880.00 T Наличие на складе: Ожидается поступление. Описание: What is Violent Communication? If "violent" means acting in ways that result in hurt or harm, then much of how we communicate--judging others, bullying, having racial bias, blaming, finger pointing, discriminating, speaking without listening, criticizing others or ourselves, name-calling, reacting when angry, using political rhetoric, being defensive or judging who's "good/bad" or what's "right/wrong" with people--could indeed be called "violent communication." What is Nonviolent Communication?Nonviolent Communication is the integration of four things: - Consciousness: a set of principles that support living a life of compassion, collaboration, courage, and authenticity
- Language: understanding how words contribute to connection or distance
- Communication: knowing how to ask for what we want, how to hear others even in disagreement, and how to move toward solutions that work for all
- Means of influence: sharing "power with others" rather than using "power over others" Nonviolent Communication serves our desire to do three things: - Increase our ability to live with choice, meaning, and connection
- Connect empathically with self and others to have more satisfying relationships
- Sharing of resources so everyone is able to benefit
Автор: Derina R. Holtzhausen Название: The Routledge Handbook of Strategic Communication ISBN: 0415530016 ISBN-13(EAN): 9780415530019 Издательство: Taylor&Francis Рейтинг: Цена: 234790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing discussions that build an emerging body of knowledge.
Автор: Moore Simon, Hьbscher Roland Название: Strategic Communication and AI: Public Relations with Intelligent User Interfaces ISBN: 0367627795 ISBN-13(EAN): 9780367627799 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
Автор: Massimiano Bucchi, Brian Trench Название: Routledge Handbook of Public Communication of Science and Technology ISBN: 0367483122 ISBN-13(EAN): 9780367483128 Издательство: Taylor&Francis Рейтинг: Цена: 224570.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The third edition of the Handbook brings the reviews up-to-date and deepens the analysis including four new chapters addressing enduring themes (science publics, science-media theories), recent trends (art-science interactions) and new proposed insights on science communication as culture and as the social conversation around science.
Автор: Conrad Название: Strategic Organizational Communication: In a Global Economy, 7th Edition ISBN: 1444338633 ISBN-13(EAN): 9781444338638 Издательство: Wiley Рейтинг: Цена: 47470.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: With a sophisticated and approachable style that has made it a standard in the field, this fully revised seventh edition of Strategic Organizational Communication engages readers in a comprehensive discussion of organizational communication theories.
Автор: Farwell James P. Название: Persuasion and Power: The Art of Strategic Communication ISBN: 1589019423 ISBN-13(EAN): 9781589019423 Издательство: Неизвестно Рейтинг: Цена: 34980.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Shows how the US government`s approach to strategic communication has been misguided. This title offers an evaluation of the concepts, doctrines, and activities that the US Department of Defense and Department of State employ for psychological operations, military information support operations, propaganda, and public diplomacy.
Автор: Holliday, Adrian (Canterbury Christchurch University, UK) Название: Understanding intercultural communication ISBN: 0815352395 ISBN-13(EAN): 9780815352396 Издательство: Taylor&Francis Рейтинг: Цена: 45930.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Understanding Intercultural Communication provides a practical framework to help readers to understand intercultural communication and to solve intercultural problems. Each chapter exemplifies the everyday intercultural through ethnographic narratives in which people make sense of each other in home, work and study locations. Underpinned by a grammar of culture developed by the author, this book addresses key issues in intercultural communication, including:
the positive contribution of people from diverse cultural backgrounds;
the politics of Self and Other which promote negative stereotyping;
the basis for a de-centred approach to globalisation in which periphery cultural realities can gain voice and ownership.
Written by a leading researcher in the field, the new edition of this important text has been revised to invite the reader to reflect and develop their own intercultural and research strategies, and updated to include new ideas that have emerged in Holliday's own work and elsewhere. This book is a key resource for academics, students and practitioners in intercultural communication and related fields.
Автор: Charles Marsh, David W. Guth, Bonnie Poovey Short Название: Strategic Writing ISBN: 1138037109 ISBN-13(EAN): 9781138037106 Издательство: Taylor&Francis Рейтинг: Цена: 107190.00 T Наличие на складе: Нет в наличии. Описание: In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.
Автор: S Shyam Sundar Название: The Handbook of the Psychology of Communication Technology ISBN: 1118413369 ISBN-13(EAN): 9781118413364 Издательство: Wiley Рейтинг: Цена: 183690.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The Handbook of the Psychology of Communication Technology offers an unparalleled source for seminal and cutting-edge research on the psychological aspects of communicating with and via emergent media technologies, with leading scholars providing insights that advance our knowledge on human-technology interactions.
Автор: Klaus Bruhn Jensen Название: A Handbook of Media and Communication Research ISBN: 1138492922 ISBN-13(EAN): 9781138492929 Издательство: Taylor&Francis Рейтинг: Цена: 39800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Thoroughly revised and updated, this third edition integrates perspectives from the social sciences and the humanities, focusing on methodology as a strategic level of analysis that joins practical applications with theoretical issues.
Автор: Jane Jackson Название: The Routledge Handbook of Language and Intercultural Communication ISBN: 1138389455 ISBN-13(EAN): 9781138389458 Издательство: Taylor&Francis Рейтинг: Цена: 234790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Providing a comprehensive historical survey of language and intercultural communication studies, this handbook is an indispensable resource for students and scholars working in the fields of intercultural communication, applied linguistics, TESOL/TEFL and communication studies.
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