The Multimodal Rhetoric of Humour in Saudi Media Cartoons, Martin Howard, Wejdan Alsadi

Автор: Remley, Dirk
Название: Neuroscience of multimodal persuasive messages
ISBN: 1138635812 ISBN-13(EAN): 9781138635814
Издательство: Taylor&Francis
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Цена: 168430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages.

Автор: Ledin Per, Machin David
Название: Introduction to Multimodal Analysis
ISBN: 1350069132 ISBN-13(EAN): 9781350069138
Издательство: Bloomsbury Academic
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Цена: 34840.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives.Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies.

Автор: Lam Sunny Sui
Название: New Media Spectacles and Multimodal Creativity in a Globalised Asia: Art, Design and Activism in the Digital Humanities Landscape
ISBN: 9811573409 ISBN-13(EAN): 9789811573408
Издательство: Springer
Цена: 93160.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This edited volume aims to unpack the digitisation of art and media within the dynamics of participatory culture, and how these changes affect the power relations between the production and consumption of these new forms in a globalised Asia.

Автор: Lam Sunny Sui-Kwong
Название: New Media Spectacles and Multimodal Creativity in a Globalised Asia: Art, Design and Activism in the Digital Humanities Landscape
ISBN: 9811573433 ISBN-13(EAN): 9789811573439
Издательство: Springer
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Цена: 93160.00 T
Наличие на складе: Поставка под заказ.
Описание: This edited volume aims to unpack the digitisation of art and media within the dynamics of participatory culture, and how these changes affect the power relations between the production and consumption of these new forms in a globalised Asia.

Автор: Ian Roderick
Название: Critical Discourse Studies and Technology: A Multimodal Approach to Analysing Technoculture
ISBN: 1472569482 ISBN-13(EAN): 9781472569486
Издательство: Bloomsbury Academic
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Цена: 35890.00 T
Наличие на складе: Нет в наличии.
Описание: Making a new contribution to the developing field of multimodal critical discourse studies, Ian Roderick's book demonstrates how technologies that tend to be widely represented as innovative, or as simple pragmatic solutions, are always anchored in power relations and are therefore deeply ideological. A series of examples analysing technologies such as robotics, smart phones or bio-medicine, their functioning and uses, as well as their representations in the media, show that these are embedded within discourses that tell us about social and power relations, identities and political values. The book takes a tour of everyday technologies and how they are represented in different settings. A Disney theme park attraction showing how technology has improved family life makes many assumptions about what is natural in terms of interpersonal relations, pleasure and satisfaction. Advertisements that represent robot workers inform us about the kinds of worker-management relations now characterising work places. Roderick looks at the way that technologies, while often represented as divorced from their production and maintenance, as objects of wonder, need to be seen within a fabric of social relations that tends to be supressed from how we see them as part of a wider technological fetishism. Engaging with existing theories of technology, the book argues that we must take a more interdisciplinary approach to avoid the pitfalls of social constructivism and technological determinism. Our experiences of technologies are shaped through the relationship between knowledge, practices and institutional forms.

Автор: Ian Roderick
Название: Critical Discourse Studies and Technology: A Multimodal Approach to Analysing Technoculture
ISBN: 1472569490 ISBN-13(EAN): 9781472569493
Издательство: Bloomsbury Academic
Цена: 100320.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Making a new contribution to the developing field of multimodal critical discourse studies, Ian Roderick's book demonstrates how technologies that tend to be widely represented as innovative, or as simple pragmatic solutions, are always anchored in power relations and are therefore deeply ideological. A series of examples analysing technologies such as robotics, smart phones or bio-medicine, their functioning and uses, as well as their representations in the media, show that these are embedded within discourses that tell us about social and power relations, identities and political values. The book takes a tour of everyday technologies and how they are represented in different settings. A Disney theme park attraction showing how technology has improved family life makes many assumptions about what is natural in terms of interpersonal relations, pleasure and satisfaction. Advertisements that represent robot workers inform us about the kinds of worker-management relations now characterising work places. Roderick looks at the way that technologies, while often represented as divorced from their production and maintenance, as objects of wonder, need to be seen within a fabric of social relations that tends to be supressed from how we see them as part of a wider technological fetishism. Engaging with existing theories of technology, the book argues that we must take a more interdisciplinary approach to avoid the pitfalls of social constructivism and technological determinism. Our experiences of technologies are shaped through the relationship between knowledge, practices and institutional forms.

Автор: Weaver
Название: The Rhetoric of Racist Humour
ISBN: 1138624667 ISBN-13(EAN): 9781138624665
Издательство: Taylor&Francis
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Цена: 46950.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In today's multicultural and multireligious societies, humour and comedy often become the focus of controversy over alleged racist or offensive content, as shown, for instance, by the intense debate of Sacha Baron Cohen's characters Ali G and Borat, and the Prophet Muhammad cartoons published in the Danish newspaper Jyllands-Posten. Despite these intense debates, commentary on humour in the academy lacks a clear way of connecting the serious and the humorous, and a clear way of accounting for the serious impact of comic language. The absence of a developed 'serious' vocabulary with which to judge the humorous tends to encourage polarized debates, which fail to account for the paradoxes of humour. This book draws on the social theory of Zygmunt Baumann to examine the linguistic structure of humour, arguing that, as a form of language similar to metaphor, it is both unstable and unpredictable, and structurally prone to act rhetorically; that is, to be convincing. Deconstructing the dominant form of racism aimed at black people in the US, and that aimed at Asians in the UK, The Rhetoric of Racist Humour shows how racist humour expresses and supports racial stereotypes in the US and UK, while also exploring the forms of resistance presented by the humour of Black and Asian comedians to such stereotypes. An engaging exploration of modern, late modern and fluid or postmodern forms of humour, this book will be of interest to sociologists and scholars of cultural and media studies, as well as those working in the fields of race and ethnicity, humour and cultural theory.

Автор: Weaver Simon
Название: The Rhetoric of Racist Humour: US, UK and Global Race Joking
ISBN: 1409420116 ISBN-13(EAN): 9781409420118
Издательство: Taylor&Francis
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Цена: 163330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Shows how racist humour expresses and supports racial stereotypes in the US and UK, while also exploring the forms of resistance presented by the humour of Black and Asian comedians to such stereotypes. This book is suitable for sociologists and scholars of cultural and media studies.

Автор: Richey, Sean
Название: Political Rhetoric, Immigration and Mass Media
ISBN: 0367275570 ISBN-13(EAN): 9780367275570
Издательство: Taylor&Francis
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Цена: 45930.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Using original qualitative, survey and experimental studies, Sean Richey and Benjamin Taylor demonstrate the causes of political advocacy over time in the political environment and at the individual level.

Автор: Richey, Sean
Название: Political Rhetoric, Immigration and Mass Media
ISBN: 0367275562 ISBN-13(EAN): 9780367275563
Издательство: Taylor&Francis
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Цена: 163330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Using original qualitative, survey and experimental studies, Sean Richey and Benjamin Taylor demonstrate the causes of political advocacy over time in the political environment and at the individual level.

Автор: Morey
Название: Rhetorical Delivery and Digital Technologies
ISBN: 0815396368 ISBN-13(EAN): 9780815396369
Издательство: Taylor&Francis
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Цена: 50010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book theorizes digital logics and applications for the rhetorical canon of delivery. Digital writing technologies invite a re-evaluation about what delivery can offer to rhetorical studies and writing practices. Sean Morey argues that what delivery provides is access to the unspeakable, unconscious elements of rhetoric, not primarily through emotion or feeling as is usually offered by previous studies, but affect, a domain of sensation implicit in the (overlooked) original Greek term for delivery, hypokrisis. Moreover, the primary means for delivering affect is both the logic and technology of a network, construed as modern, digital networks, but also networks of associations between humans and nonhuman objects. Casting delivery in this light offers new rhetorical trajectories that promote its incorporation into digital networked-bodies. Given its provocative and broad reframing of delivery, this book provides original, robust ways to understand rhetorical delivery not only through a lens of digital writing technologies, but all historical means of enacting delivery, offering implications that will ultimately affect how scholars of rhetoric will come to view not only the other canons of rhetoric, but rhetoric as a whole.

Автор: Handa
Название: The Multimediated Rhetoric of the Internet
ISBN: 1138306029 ISBN-13(EAN): 9781138306028
Издательство: Taylor&Francis
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Цена: 50010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This project is a study of the digital text we call the Internet, in particular the style and figurative surface of its many pages as well as the conceptual, design patterns structuring the content of those pages. Handa argues that as our lives become increasingly digital, we must consider rhetoric applicable to more than printed text or images.