Introduction to Multimodal Analysis 9781350069138

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Автор: Ledin Per, Machin David
Название: Introduction to Multimodal Analysis
ISBN: 9781350069138
Издательство: Bloomsbury Academic
Классификация:

Семантика, дискурсивный анализ и пр.

Исследования средств массовой информации

ISBN-10: 1350069132
Обложка/Формат: Paperback
Страницы: 256
Вес: 0.38 кг.
Дата издания: 09.01.2020
Серия: Language/Linguistics
Язык: English
Издание: 2 revised edition
Размер: 155 x 230 x 16
Читательская аудитория: Tertiary education (us: college)
Ключевые слова: Media studies,Discourse analysis, LANGUAGE ARTS & DISCIPLINES / Linguistics / General
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Поставляется из: Англии
Описание: Introduction to Multimodal Analysis is a unique and accessible textbook that critically explains this ground-breaking approach to visual analysis. Now thoroughly revised and updated, the second edition reflects the most recent developments in theory and shifts in communication, outlining the tools for analysis and providing a clear model that students can follow. Chapters on colour, typography, framing and composition contain fresh, contemporary examples, ranging from product packaging and website layouts to film adverts and public spaces, showing how design elements make up a visual language that is used to communicate with the viewer. The book also includes two new chapters on texture and diagrams, as well as a helpful image index so students can clearly understand how images and multimodal texts can be analysed from different perspectives.Featuring chapter summaries, student activities and a companion website hosting all images in full colour, this new edition remains an essential guide for students studying multimodality within visual communication in linguistics, media and cultural studies, critical discourse analysis or journalism studies.

Introduction to Multimodal Analysis, Ledin Per, Machin David