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Strategic Brand Management: Building, Measuring and Managing Brands, Dixon John


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Цена: 155570.00T
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Автор: Dixon John
Название:  Strategic Brand Management: Building, Measuring and Managing Brands
ISBN: 9781682857229
Издательство: Willford Press
Классификация:

ISBN-10: 1682857220
Обложка/Формат: Hardcover
Страницы: 206
Вес: 0.58 кг.
Дата издания: 28.06.2019
Язык: English
Размер: 254 x 178 x 13
Читательская аудитория: General (us: trade)
Рейтинг:
Поставляется из: США
Описание: Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand is its relation to its target audience. Tangible aspects like the look, price, and packaging of the product are essential elements of brand management. Other elements like brand image, brand perception, brand awareness, brand equity, brand relation, and consumer relation are pivotal for any brand to succeed in the market. Some common branding strategies include multibranding strategy, brand extension, co-branding and private branding strategy, among many others. Strategic brand management aims to improve the credibility of the brand and thereby increasing brand loyalty. This book elucidates the concepts and innovative models around prospective developments with respect to strategic brand management. It studies, analyses and upholds the pillars of brand management and its utmost significance in modern times. Those with an interest in this field would find this book helpful.

Mason & Dixon

Автор: Pynchon Thomas
Название: Mason & Dixon
ISBN: 0099771918 ISBN-13(EAN): 9780099771913
Издательство: Random House - Penguin
Рейтинг:
Цена: 13190.00 T
Наличие на складе: Есть
Описание: Charles Mason (1728 -1786) and Jeremiah Dixon (1733-1779) were the British Surveyors best remembered for running the boundary between Pennsylvania and Maryland that we know today as the Mason-Dixon Line.

The Complete Illustrated Encyclopedia of Dinosaurs & Prehistoric Creatures

Автор: Dixon Dougal
Название: The Complete Illustrated Encyclopedia of Dinosaurs & Prehistoric Creatures
ISBN: 1846812097 ISBN-13(EAN): 9781846812095
Издательство: Marston Book Services
Рейтинг:
Цена: 12660.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Profiles all known dinosaurs and prehistoric creatures, from the Triassic, Jurassic and Cretaceous eras and beyond, including fish, mammals, reptiles, pterosaurs, amphibians, crocodiles, turtles and birds. This title includes illustrations, maps and anatomical diagrams, with every entry detailing appearance, activities, habitat and life cycle.

Batman: Road to No Man`s Land Vol. 1

Автор: Dixon Chuck
Название: Batman: Road to No Man`s Land Vol. 1
ISBN: 1401258271 ISBN-13(EAN): 9781401258276
Издательство: Random House (USA)
Рейтинг:
Цена: 16090.00 T
Наличие на складе: Нет в наличии.
Описание: After suffering a cataclysmic earthquake, the US government has deemed Gotham City as uninhabitable and ordered all citizens to leave. It is now months later and those that have refused to vacate "No Man`s Land" live amidst a citywide turf war in which the strongest prey on the weak.

The Eye of the World: The Graphic Novel, Volume Six

Автор: Jordan Robert, Dixon Chuck
Название: The Eye of the World: The Graphic Novel, Volume Six
ISBN: 0765374277 ISBN-13(EAN): 9780765374271
Издательство: Macmillan USA/Holtzbrink(MPS)
Цена: 15930.00 T
Наличие на складе: Невозможна поставка.
Описание:

The final volume of the authorized, New York Times bestselling graphic novel adaptation of Robert Jordan's New York Times, USA Today, and Toronto Globe and Mail bestseller, The Eye of the World

Well-known comic book writer Chuck Dixon, working closely with the Jordan estate, continues his New York Times bestselling graphic novel adaptation of Robert Jordan's international bestseller, The Eye of the World. Volume Six, which collects issues 31-35 of the Eye of the World comic book, is illustrated by Francis Nuguit.

Rand al'Thor and his companions--his old friends from Emond's Field; the brave warrior Lan Mandragoran; and Moiraine, the mysterious and powerful Aes Sedai--have at last been reunited. Their journey in search of the Eye of the World nears its climax as they dare the otherworldly Ways, guided by an Ogier, Loial, and narrowly escape the menace of the soul-stealing Machin Shin. When the group reaches the realm of the Green Man, they believe themselves safe. But two of the Forsaken are waiting for them, ready to attack and to guide their dark lord, Ba'alzamon, to the ones he has been seeking

When the three young men left Emond's Field, they were untried blades. Their long journey has stolen much of their innocence and made them seasoned warriors, given them powers and gifts they did not seek and are still learning how to use. But not until the final moments are they sure which of them the Dark One intends to claim...and whether that one is strong enough to fight back and survive.


Batman: Contagion

Автор: O`Neil Dennis, Dixon Chuck
Название: Batman: Contagion
ISBN: 1401260683 ISBN-13(EAN): 9781401260682
Издательство: Random House (USA)
Рейтинг:
Цена: 18770.00 T
Наличие на складе: Нет в наличии.
Описание: A plague has struck Gotham City and the infected only have 48 hours to live! Batman must race to find a cure and save the citizens of Gotham before it`s late. With the help of Robin, Nightwing and unlikely allies Catwoman and Azrael, Batman faces off against not only a deadly virus, but also some of the most lethal members of his rogues gallery.

Illustrated Encyclopedia of Dinosaurs

Автор: Dixon Dougal
Название: Illustrated Encyclopedia of Dinosaurs
ISBN: 1846818532 ISBN-13(EAN): 9781846818530
Издательство: Неизвестно
Рейтинг:
Цена: 8440.00 T
Наличие на складе: Невозможна поставка.
Описание: A comprehensive and beautifully illustrated directory of dinosaurs, with informative description and introduction to palaeontology.

Memoir of Commodore David Porter, of the United States Navy

Автор: Porter David Dixon
Название: Memoir of Commodore David Porter, of the United States Navy
ISBN: 1375913158 ISBN-13(EAN): 9781375913157
Издательство: Неизвестно
Цена: 17380.00 T
Наличие на складе: Невозможна поставка.

Batman: Knightquest: The Crusade Vol. 1

Автор: Dixon Chuck
Название: Batman: Knightquest: The Crusade Vol. 1
ISBN: 1401284507 ISBN-13(EAN): 9781401284503
Издательство: Random House (USA)
Рейтинг:
Цена: 12250.00 T
Наличие на складе: Нет в наличии.
Описание: Mentally defeated and physically broken, Bruce Wayne suffered a crippling blow while battling the brutal Bane. Now the mantle of the Bat must be passed on to another, and Jean-Paul Valley answers the call!

Batman: Knightquest: The Crusade Vol. 2

Автор: Dixon Chuck
Название: Batman: Knightquest: The Crusade Vol. 2
ISBN: 1401284582 ISBN-13(EAN): 9781401284589
Издательство: Random House (USA)
Рейтинг:
Цена: 12250.00 T
Наличие на складе: Невозможна поставка.
Описание: The Clown Prince of Crime devises a crazed new scheme to destroy the Dark Knight, but what will happen when he realizes this is not the Batman he's always known? Jean-Paul Valley continues his reign as the new Batman in Batman: Knightquest: The Crusade Vol. 2.

Spinning out of the events of Batman: Knightquest: The Crusade Vol. 1, the epic story of Bruce Wayne's rise and fall continues

Jean-Paul Valley's career as the Caped Crusader continues as Bruce Wayne remains missing in action. Our new hero struggles with the demons wrestling inside him, pushing him to some extremes and thus compromising Batman's image. When the Joker reappears, Batman must face the Clown Prince of Crime while coping with an internal struggle between the demands of his mission and his own humanity.

Part of a massive 25th anniversary recut of the entire Batman: Knightfall saga, this graphic novel collects Detective Comics #671-675, Batman: Shadow of The Bat #24-28, Batman #505-508 and Showcase '94 #7.

Collect the complete Knightfall Saga, now re-cut in its entirety for the first time ever

Batman: Prelude to Knightfall
Batman: Knightfall Vol. 1
Batman: Knightfall Vol. 2
Batman: Knightquest: The Crusade Vol. 1
Batman: Knightquest: The Crusade Vol. 2
Batman: Knightquest: The Search
Batman: Knightsend
Batman: Prodigal
Batman: Troika

Creative Industries of Detroit: The Untold Story of Detroit`s Secret Concept Car Builder

Автор: Dixon Leon
Название: Creative Industries of Detroit: The Untold Story of Detroit`s Secret Concept Car Builder
ISBN: 1613252137 ISBN-13(EAN): 9781613252130
Издательство: Неизвестно
Рейтинг:
Цена: 31670.00 T
Наличие на складе: Невозможна поставка.
Описание: As America entered the post war 1950s a resurgence by the auto manufacturers enabled them to create the most eccentric and extravagant automobiles of all time. Fierce competition between designers from General Motors, Ford, Chrysler, and independents such as Packard all turned to one car builder nestled firmly in America's bustling automotive mecca to help design the most elaborate prototype and concepts cars ever: Creative Industries of Detroit.

Author Leon Dixon's comprehensive account chronicles the greatest automotive achievements constructed at Creative Industries of Detroit. The careers of the company's founder, Fred Johnson, and his successor, Rex Terry, are examined to show how two former Chrysler employees led the most diverse automotive firm in all of Detroit. Dream cars created and examined in great detail include the Ford Atmos-FX, Mercury XM-800, Dodge Granada, Packard Balboa, Packard Panthers, Packard Request, Ford Mystere, Corvette Corvair, Dodge Daytona, Plymouth Superbird, Delorean and many more. The amazing amount of hardware was constructed under one roof, each make separate from the other, and with a high level of secrecy.

"Creative Industries of Detroit: The Untold Story of Detroit's Secret Concept Car Builder" offers the most exhaustive and complete account of the 40-plus-year history creating dream, prototype, concept, and one-off cars from Dwight D. Eisenhower's 1950 Presidential Lincoln Limousine to the 1993 Mustang Mach III concept cars. This all-inclusive book is the first-ever on the subject, and features behind-the-scenes images and interviews never published before.

Blue remembered heels

Автор: Dixon, Nell
Название: Blue remembered heels
ISBN: 0755345185 ISBN-13(EAN): 9780755345182
Издательство: Hodder
Рейтинг:
Цена: 6060.00 T
Наличие на складе: Невозможна поставка.
Описание: A devilishly good LBD debut from our fantastic new author, RNA Romance Prize Winner 2007, Nell Dixon!

Animal instincts

Автор: Dixon, Nell
Название: Animal instincts
ISBN: 0755345207 ISBN-13(EAN): 9780755345205
Издательство: Hodder
Рейтинг:
Цена: 6060.00 T
Наличие на складе: Невозможна поставка.
Описание: The author of BLUE REMEMBERED HEELS (and the winner of the RNA`s 2007 Romance Prize) is back with another romantic gem!


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