The Internet of Things, robo investment advisers, wearable fitness devices, remote health care operations . . . business executives in many industries are currently being inundated with a confusingly and exhaustingly broad range of technological developments that enable new business models.
There is, however, a common thread among all of these developments: firms are fundamentally changing how they connect with their customers. Rather than having occasional, episodic interactions--where customers realize they have an unmet need and then look for ways to fill it--firms are striving to be continuously connected to their customers, providing services and products as the needs arise, even before customers become aware of them.
Firms such as Nike, Disney, Progressive Insurance, McGraw-Hill Higher Education, Medtronic, Hewlett-Packard, and Tesco are developing and competing on connected strategies creating superior customer experiences through connectivity while simultaneously driving dramatic improvements in operational efficiencies and reshaping their industries.
Strategy and operations experts Nicolaj Siggelkow and Christian Terwiesch reveal the emergence of connected strategies across a broad array of industries and show how these strategies work, how they eliminate the trade-off between superior customer experience and low cost, and how companies can formulate, design, and implement them. In showing how to create a connected strategy, the authors reveal the four pathways--respond-to-desire, curated offerings, coaching, and automatic execution--for turning occasional, episodic interactions into continuous relationships. Siggelkow and Terwiesch show you how to:
Reshape the connections between customers, suppliers, and your firm
Create the right revenue model
Make the best technology choices to support your strategy
Integrating rich examples, how-to advice, and tools in the form of "workshop chapters" throughout, this book is the ultimate resource for creating connected relationships with your customers and redefining the connections in your industry.
★ 55% OFF for Bookstores NOW at $ 26.95 instead of $ 36.95 LAST DAYS ★
Do you want to grow your business?
What business you have doesn't matter all that much. Your business could be a tiny local store with only 200 customers a day or a huge international, multimillion-dollar chain of coffee shops, you need to be on some form of social media. You could be a freelancer with 3 clients or a model who regularly books thousands of dollars in jobs, everybody who has a business and is looking to make more money needs a social media page.
It is an essential part of any business strategy, and if it's not yet a part of yours, now is the time. While there are a lot of people out there who don't use social media, that number gets smaller and smaller every single day, as more and more people sign up for an account.
Making your customers feel connected to you will help your profits go up because they will feel connected to the product they are buying.
Getting into social media marketing can be tough, and overwhelming. It can feel like a huge, giant project, and often business owners, because of this feeling, decide that it's not worth it.
This book covers:
Why social media branding is a fantastic way to make real money
What social media marketing can do for your business and more
How to choose the right site for your social media marketing plan
An overview of Facebook
How to set up a Facebook page
Using Facebook posts for your business
How to run your Facebook page
Facebook groups strategy
How to create Facebook ads the easy way
Instagram
YouTube
Twitter
Pinterest
LinkedIn
And much more
But it is. It is 100% worth it. Social media marketing, or SMM, is a type of online marketing that uses a series of social networks to obtain a profitable and empathetic online advertising communication with users. Social media marketing retains users and customers by sharing textual content, images, and viral videos.
★ 55% OFF for Bookstores NOW at $ 26.95 instead of $ 36.95 LAST DAYS ★
You will Never Stop Using this Awesome Cookbook
Buy it NOW and get addicted to this amazing book
Название: Employer branding for competitive advantage ISBN: 0367650967 ISBN-13(EAN): 9780367650964 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book shows how to build and maintain a distinctive and credible employer brand, and develop a set of relevant success metrics to help measure ROI. Starting with the current interest in employer branding, this book looks at the historical roots of brand management and the practical steps to achieve employer brand management success.
Автор: Deszczyński Bartosz Название: Firm Competitive Advantage Through Relationship Management: A Theory for Successful Sustainable Growth ISBN: 3030673375 ISBN-13(EAN): 9783030673376 Издательство: Springer Цена: 27940.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Relationship management (RM) is an essential part of business, but its success as a business model can be hard to measure, with some firms embracing a model that is truly relationship-orientated, while others claim to be relationship-orientated but in fact prefer transactional short-term gain.
Автор: Sathit Parniangtong Название: Competitive Advantage of Customer Centricity ISBN: 9811351384 ISBN-13(EAN): 9789811351389 Издательство: Springer Рейтинг: Цена: 74530.00 T Наличие на складе: Поставка под заказ. Описание: This book presents strategies that put the customer at the center of an enterprise. It broadens the definition of customer value beyond tangible benefits and price to include both tangible and intangible benefits and total ownership costs, while embracing a variety of unique customer needs.
Автор: Reider Название: Expanding Customer Service as a Profit Center: Striving for Excellence and Competitive Advantage ISBN: 1606494600 ISBN-13(EAN): 9781606494608 Издательство: McGraw-Hill Цена: 21680.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Striving for excellence in customer service is to gain the competitive advantage. It is the keystone for the business to grow and prosper in the right direction so that it builds through repetitive sales to existing customers and referrals to potential customers. If you were to look at customer service in your organization as a major business component and all customers are treated with excellence prior to the sale, during the sale, and after the sale, customer service will become a profit center that builds sales dollars to the top line and real profits to the bottom line. This book can help you and any organization manager achieve customer service excellence with its basic principle of doing the right thing at the right time for the right customers. It can also assist in building organizations with strong customer bases and sales loyalty. The author smartly gives you real practical "how tos" in providing excellent customer service in all aspects of your operations by doing the right thing despite the counter pressure within your organization. As many businesses are struggling to be competitive, or merely to survive, this book is your primer or "how to" for identifying and maintaining customer service excellence in all operational areas on the path to developing a learning organization. No matter what type of business-this book can be a learning, coaching, and mentoring tool in your quest to make the delivery of customer service the best possible in today's ever changing business environment.
Автор: Hughes Tim, Gray Adam, Whicher Hugo Название: Smarketing: How to Achieve Competitive Advantage Through Blended Sales and Marketing ISBN: 074948358X ISBN-13(EAN): 9780749483586 Издательство: Неизвестно Рейтинг: Цена: 50790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Understand the concept of `Smarketing` - the merging of sales and marketing departments to break down organizational silos - to achieve stronger, more streamlined business growth.
Автор: Po-Chedley David A. Название: Client Relationship Management: Using Relationship Management and Project Service Excellence to Create a Competitive Advantage ISBN: 0874256372 ISBN-13(EAN): 9780874256376 Издательство: Неизвестно Цена: 28680.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Hospitality has emerged as a category in recent French thinking for addressing a range of issues associated with immigration. Concentrating primarily on France and its former colonies in North and sub-Saharan Africa, this book considers how hospitality and its dissidence are defined, practiced, and represented in European and African fictions, theories, and myths at the end of the 20th century.
Автор: Squire Philip Название: Selling Transformed: Develop the Sales Values Which Deliver Competitive Advantage ISBN: 178966537X ISBN-13(EAN): 9781789665376 Издательство: Неизвестно Цена: 156330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Develop the selling skills that are proven to boost sales performance and results, with a greater understanding of the values that customers actually look for in sales people.
★ 55% OFF for Bookstores NOW at $ 23.95 instead of $ 33.95 LAST DAYS ★
Do you want to grow your business?
What business you have doesn't matter all that much. Your business could be a tiny local store with only 200 customers a day or a huge international, multimillion-dollar chain of coffee shops, you need to be on some form of social media. You could be a freelancer with 3 clients or a model who regularly books thousands of dollars in jobs, everybody who has a business and is looking to make more money needs a social media page.
It is an essential part of any business strategy, and if it's not yet a part of yours, now is the time. While there are a lot of people out there who don't use social media, that number gets smaller and smaller every single day, as more and more people sign up for an account.
Making your customers feel connected to you will help your profits go up because they will feel connected to the product they are buying.
Getting into social media marketing can be tough, and overwhelming. It can feel like a huge, giant project, and often business owners, because of this feeling, decide that it's not worth it.
This book covers:
Why social media branding is a fantastic way to make real money
What social media marketing can do for your business and more
How to choose the right site for your social media marketing plan
An overview of Facebook
How to set up a Facebook page
Using Facebook posts for your business
How to run your Facebook page
Facebook groups strategy
How to create Facebook ads the easy way
Instagram
YouTube
Twitter
Pinterest
LinkedIn
And much more
But it is. It is 100% worth it. Social media marketing, or SMM, is a type of online marketing that uses a series of social networks to obtain a profitable and empathetic online advertising communication with users. Social media marketing retains users and customers by sharing textual content, images, and viral videos.
★ 55% OFF for Bookstores NOW at $ 23.95 instead of $ 33.95 LAST DAYS ★
★ 55% OFF for Bookstores NOW at $ 33.95 instead of $ 43.95 LAST DAYS ★
Do you want to grow your business?
What business you have doesn't matter all that much. Your business could be a tiny local store with only 200 customers a day or a huge international, multimillion-dollar chain of coffee shops, you need to be on some form of social media. You could be a freelancer with 3 clients or a model who regularly books thousands of dollars in jobs, everybody who has a business and is looking to make more money needs a social media page.
It is an essential part of any business strategy, and if it's not yet a part of yours, now is the time. While there are a lot of people out there who don't use social media, that number gets smaller and smaller every single day, as more and more people sign up for an account.
Making your customers feel connected to you will help your profits go up because they will feel connected to the product they are buying.
Getting into social media marketing can be tough, and overwhelming. It can feel like a huge, giant project, and often business owners, because of this feeling, decide that it's not worth it.
This book covers:
Why social media branding is a fantastic way to make real money
What social media marketing can do for your business and more
How to choose the right site for your social media marketing plan
An overview of Facebook
How to set up a Facebook page
Using Facebook posts for your business
How to run your Facebook page
Facebook groups strategy
How to create Facebook ads the easy way
Instagram
YouTube
Twitter
Pinterest
LinkedIn
And much more
But it is. It is 100% worth it. Social media marketing, or SMM, is a type of online marketing that uses a series of social networks to obtain a profitable and empathetic online advertising communication with users. Social media marketing retains users and customers by sharing textual content, images, and viral videos.
★ 55% OFF for Bookstores NOW at $ 33.95 instead of $ 43.95 LAST DAYS ★
