Автор: Slade-Brooking Catharine Название: Creating a Brand Identity ISBN: 1780675623 ISBN-13(EAN): 9781780675626 Издательство: Laurence King Рейтинг: Цена: 25300.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Creating a Brand Identity goes behind the scenes to explore the creative processes involved in designing a successful brand identity, one of the most fascinating and complex challenges in graphic design. This bestselling book is ideal for students, professionals and agencies working in the fields of: - Graphic Design - Branding - Brand Management - Advertising - Marketing - Communications Authored by design and branding expert, Catharine Slade-Brooking, Creating a Brand Identity includes exercises and examples that highlight the key activities undertaken by graphic designers to create successful brand identities, including: - Defining the audience - Analysing competitors - Creating mood boards - Naming brands - Logo design - Client presentations - Rebranding - Launching a new brand identity Case studies throughout the book are illustrated with brand identities from a diverse range of industries including digital media, fashion, advertising, product design, packaging, retail and more. The book uses images of professional design concepts, brand case studies and diagrams throughout to illustrate the text. Flow-charts are also used extensively to highlight the step-by-step methodology applied by industry professionals to create a brand. The content of the book has been derived from Catharine Slade-Brooking own experience of entering the world of branding as a graduate and having to learn the hard way, 'on the job'. This, in turn, enabled the author to develop teaching materials for undergraduate and postgraduate students on the BA Graphic Communication course at the University of the Creative Arts, where Slade-Brooking is a lecturer. The book has been recommended across a wide range of university courses, from graphic design school to animation, digital media, textiles and interior design. It includes a full glossary of brand terminology and a list of recommended further reading.
Автор: Beaton Catharine Название: Imperfect Reflections ISBN: 1715054490 ISBN-13(EAN): 9781715054496 Издательство: Неизвестно Рейтинг: Цена: 10850.00 T Наличие на складе: Невозможна поставка. Описание: A small anthology of poetry that is a reflection on the imperfections of life- both physical and intangible concepts.
Автор: Beaton Catharine Название: A Spring Dream ISBN: 1034458302 ISBN-13(EAN): 9781034458302 Издательство: Неизвестно Рейтинг: Цена: 9450.00 T Наличие на складе: Нет в наличии. Описание: Poetry about spring, the rain, the sun, the dreams of a better year to come.
Автор: Mee, Catharine Название: Interpersonal encounters in contemporary travel writing ISBN: 178308037X ISBN-13(EAN): 9781783080373 Издательство: Неизвестно Рейтинг: Цена: 167450.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This critical study examines the theme of interpersonal encounter in a range of late twentieth- and early twenty-first-century travel writing written in French and Italian. Structured typologically, each chapter focuses on a typical activity that brings traveller-protagonists into contact with those they encounter: guiding and interpreting, hosting, staring and photography, challenging, and accompanying. Drawing on a wide variety of writing, the study offers a unique focus on this central but overlooked aspect of travel, demonstrating the key place that encounter occupies in the contemporary travel culture.
With reference to the literary critical study of travel writing, sociological and anthropological approaches to the study of tourism, as well as research in French and Italian area studies, the volume locates encounter firmly within the context of modern tourism. Elucidating the nature of encounter in unprecedented ways, the study demonstrates how the treatment of encounter determines the generic boundaries of travel writing and how narratives of encounter reveal the gap between ideals and practices in travel. The volume also analyses the dynamics between the traveller and 'travellee', as they are represented in narrative form, re-evaluating traditional notions of the traveller's power and examining the potential for travellee agency, with particular reference to discourses of authenticity and ethics.
Автор: Sedgwick Catharine Maria Название: The Poor Rich Man, and the Rich Poor Man. ISBN: 127578688X ISBN-13(EAN): 9781275786882 Издательство: Неизвестно Цена: 21840.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Lorber Catharine Название: Coins of the Ptolemaic Empire, Part I. Two-Volume Set: Vol 1: Precious Metal, Vol 2: Bronze ISBN: 089722356X ISBN-13(EAN): 9780897223560 Издательство: Marston Book Services Рейтинг: Цена: 330000.00 T Наличие на складе: Невозможна поставка. Описание: Coins of the Ptolemaic Empire, Part 1, Volumes 1 and 2 (Precious Metal and Bronze) by Catharine Lorber, is the massive, long-anticipated catalogue of coins struck by the first four Ptolemaic kings. It essentially rewrites the sections on these rulers in J. N. Svoronos’ classic, but now much out of date, Ta Nomismata tou Kratous ton Ptolemaion (1904). The body of coinage catalogued by Svoronos is enlarged by more than 300 further emissions in precious metal and more than 180 emissions in bronze, recorded from subsequent scholarship, from hoards, from commercial sources, and from private collections, and constituting about a third of the total catalogue entries. Lorber’s attributions, dates, and interpretations rest on numismatic research since Svoronos, or on the latest archaeological and hoard information. She also provides extensive historical and numismatic introductions that give the coins deeper context and meaning. The coinage of Ptolemies I through IV is supplemented by a few issues possibly attributable to Cleomenes of Naucratis, the predecessor of Ptolemy I in Egypt, as well as by coinages of Ptolemy Ceraunus, Magas, and Ptolemy of Telmessus, members of the Lagid dynasty ruling their own kingdoms outside of Egypt.
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