Автор: Chambers Edward T. Название: Roots for Radicals: Organizing for Power, Action, and Justice ISBN: 1350043125 ISBN-13(EAN): 9781350043121 Издательство: Bloomsbury Academic Рейтинг: Цена: 19000.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The successor to the legendary activist Saul Alinsky, Edward T. Chambers pioneered a set of principles and practices that have guided community organizations throughout the US and the world. Roots for Radicals remains his definitive reflection on these fundamental principles of community activism: how, as public citizens, we can navigate the gap between the world as it is and as it should be, between self-interest and self-sacrifice and in doing so create lasting change for our communities.
In the face of the increasingly turbulent politics of the 21st-century, Chambers's book has never been more relevant.
Автор: Edwards Название: Social Movements and Protest ISBN: 0521145813 ISBN-13(EAN): 9780521145817 Издательство: Cambridge Academ Рейтинг: Цена: 32730.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This lively textbook integrates theory and methodology into the study of social movements, and includes contemporary case studies such as political violence and terrorism, alter-globalisation, social networking and global activism, to engage students and encourage them to apply theories critically.
Автор: Bardhan, Nilanja, Gower, Karla Название: The role of leadership in building inclusive diversity in public relations ISBN: 0367769646 ISBN-13(EAN): 9780367769642 Издательство: Taylor&Francis Рейтинг: Цена: 39800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book focuses on the relationship between leadership and diversity, inclusion, and equity within the U.S. public relations industry.
Автор: Saint John Iii Название: Public Relations and the Corporate Persona ISBN: 1138945013 ISBN-13(EAN): 9781138945012 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
For much of the last century, large, predominantly US corporations used public relations to demonstrate that their missions resonated with dominant societal values. Through the construction and conveyance of the -corporate persona-, they aimed to convince citizens that they share common aspirations - and moreover that their corporate -soul- works as a beneficent force in society.
Through examining key examples from the last 80 years, this book argues that PR, through the corporate persona, works to create a sense of shared reality between the corporation and the average citizen. This has been instrumental in conveying, across generations, that the corporation is an affinitive corporate persona - a fellow companion in the journey of life. The construct is obviously ripe for manipulation, and the role of PR in creating and promoting the corporate persona in order to align corporations and stakeholders is potentially problematic. From wage inequality to climate change, preserving the corporate status quo may be negative.
This original and thought-provoking book not only critically analyses how PR and its role in the corporate persona works to solidify power, but also how that power might be used to further goals shared by the corporation and the individual. Scholars and advanced students of public relations, organizational communications and communication studies will find this book a challenging and illuminating read.
Автор: G. Hayes Название: Environmental Protest and the State in France ISBN: 0333990439 ISBN-13(EAN): 9780333990438 Издательство: Springer Рейтинг: Цена: 111790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Focusing on the changing nature of policymaking in the Fifth Republic as a key factor in the organization of each protest, Graeme Hayes asks why some protests succeed where others fail, and how we should understand the relationship between states and social movements in general.
Название: Public Relations and Participatory Culture ISBN: 0367359014 ISBN-13(EAN): 9780367359010 Издательство: Taylor&Francis Рейтинг: Цена: 43890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Social media and participatory culture mean that fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet these fans cannot be defined using current theory and discourse.
Автор: Moore Simon, Hьbscher Roland Название: Strategic Communication and AI: Public Relations with Intelligent User Interfaces ISBN: 0367627795 ISBN-13(EAN): 9780367627799 Издательство: Taylor&Francis Рейтинг: Цена: 53070.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This concise text provides an accessible introduction to Artificial Intelligence and Intelligent User Interfaces (IUIs) and how they are at the heart of a communication revolution for strategic communications and public relations.
Автор: Fawkes Название: Public Relations Ethics and Professionalism ISBN: 1138062529 ISBN-13(EAN): 9781138062528 Издательство: Taylor&Francis Рейтинг: Цена: 44910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the interests of global corporations. This is not an argument about definitions, but about ethics - yet this topic is barely explored in texts and theories that seek to explain PR and its function in society.
This book places PR ethics in the wider context of professional ethics and the sociology of professions. By bringing together literature from fields beyond public relations - sociology, professional and philosophical ethics, and Jungian psychology - it integrates a new body of ideas into the debate. The unprecedented introduction of Jungian psychology to public relations scholarship shifts the debate beyond a traditional Western 'Good/Bad' ethical dichotomy towards a new holistic approach, with dynamic implications for theory and practice.
This thought-provoking book will be essential reading for students, academics and professionals with an interest in public relations, ethics and professionalism.
Название: The Routledge Handbook of Critical Public Relations ISBN: 0415727332 ISBN-13(EAN): 9780415727334 Издательство: Taylor&Francis Рейтинг: Цена: 234790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Critical theory has a long history, but a relatively recent intersection with public relations. This ground-breaking collection engages with commonalities and differences in the traditions, whilst encouraging plural perspectives in the contemporary public relations field. Compiled by a high-profile and widely respected team of academics and bringing together other key scholars from this field and beyond, this unique international collection marks a major stage in the evolution of critical public relations. It will increasingly influence how critical theory informs public relations and communication. The collection takes stock of the emergence of critical public relations alongside diverse theoretical traditions, critiques and actions, methodologies and future implications. This makes it an essential reference forpublic relationsresearchers, educators and students around a world that is becoming more critical in the face of growing inequality and environmental challenges. The volume is also of interest to scholars in advertising, branding, communication, consumer studies, cultural studies, marketing, media studies, political communication and sociology.
Автор: Weiss Jessica Chen Название: Powerful Patriots: Nationalist Protest in China`s Foreign Relations ISBN: 0199387567 ISBN-13(EAN): 9780199387564 Издательство: Oxford Academ Рейтинг: Цена: 44340.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Powerful Patriots examines the role of nationalist protest in China`s foreign relations from 1978 to 2012, arguing that the Chinese government`s decision to allow or repress potentially destabilizing anti-foreign street demonstrations reveals information about its resolve and willingness to compromise in diplomacy.
Название: Public Relations and Participatory Culture ISBN: 1138787728 ISBN-13(EAN): 9781138787728 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The new model of multiple messages originating from multiple publics at varying levels of engagement is widely acknowledged, but not widely explored in scholarly texts.
The established model of one-way communication and message control no longer exists. Social media and an increasingly participatory culture means that fans are taking a more active role in the production and co-creation of messages, communication, and meaning. These fans have significant power in the relationship dynamic between the message, the communicator, and the larger audience, yet they have not been defined using current theory and discourse. Our existing conceptions fail to identify these active and engaged publics, let alone understand virtual communities who are highly motivated to communicate with organizations and brands.
This innovative and original research collection attempts to address this deficit by exploring these interactive, engaged publics, and open up the complexities of establishing and maintaining relationships in fan-created communities.
Автор: Fitzpatrick K & Bronstein Название: Ethics in Public Relations ISBN: 1412917980 ISBN-13(EAN): 9781412917988 Издательство: Sage Publications Рейтинг: Цена: 120390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advocacy online.
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