Cooperation in the classroom, Aronson, Elliot Patnoe, Shelley
Автор: Pratkanis Anthony, Aronson Elliot Название: Age of Propaganda: The Everyday Use and Abuse of Persuasion ISBN: 0805074031 ISBN-13(EAN): 9780805074031 Издательство: Macmillan USA/Holtzbrink(MPS) Рейтинг: Цена: 20230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages. Drawing on the history of propaganda as well as on contemporary research in social psychology, "Age of Propaganda" shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in. This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations. Anthony Pratkanis is Professor of Psychology at the University of California, Santa Cruz. Elliot Aronson is one of our nation's most eminent social psychologists. He is professor emeritus at the University of California, Santa Cruz, and Visiting Professor of Psychology at Stanford University The United States creates 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages. Drawing on the history of propaganda as well as on contemporary research in social psychology, "Age of Propaganda" shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in. This revised and updated edition includes coverage of the Clinton/Lewinsky scandal, recent election campaigns, talk radio, teen suicide, U.F.O. abductions, the Columbine shootings, and novel propaganda tactics based on hypocrisy and false allegations. "We're all headed for an 'ignorance spiral' if we don't stop American standards of persuasion from deteriorating . . . Don't be part of the problem. Read the book."--"Philadelphia Inquirer" "A brilliant tour-de-force . . . about the most pervasive cultural phenomena of our time."--George Gerbner, Dean Emeritus of the Annenberg School of Communication "The authors . . . inform, provoke, and occasionally shock the reader about the ways in which our beliefs, preferences, and choices are constantly influenced."--Mahzarin Banaji, Yale University "After reading this book, I have begun to doubt that I ever had much control over how I have been influenced by media hype and clever half-truths."--James Randi, debunker of psychic fraud and author of "Flim-Flam" and "The Mask of Nostradamus" "I could easily list ten reasons why you should read this book, but your boss and colleagues will probably tell you more about it at the office tomorrow--or worse, your competitors will show you next week."--Peter H. Farquhar, Center for Product Research, Carnegie-Mellon University "A gold mine of valuable information and insights into the persuasion process."--Robert B. Cialdini, Arizona State University, and author of "Influence" "A people's guide to baloney-detecting."--"Seattle Times"
"Entertaining, illuminating and--when you recognize yourself in the stories it tells--mortifying." -- Wall Street Journal
"Every page sparkles with sharp insight and keen observation. Mistakes were made--but not in this book!" -- Daniel Gilbert, author of Stumbling on Happiness
Why is it so hard to say "I made a mistake"--and really believe it?
When we make mistakes, cling to outdated attitudes, or mistreat other people, we must calm the cognitive dissonance that jars our feelings of self-worth. And so, unconsciously, we create fictions that absolve us of responsibility, restoring our belief that we are smart, moral, and right--a belief that often keeps us on a course that is dumb, immoral, and wrong. Backed by years of research, Mistakes Were Made (But Not by Me) offers a fascinating explanation of self-justification--how it works, the damage it can cause, and how we can overcome it. This updated edition features new examples and concludes with an extended discussion of how we can live with dissonance, learn from it, and perhaps, eventually, forgive ourselves.
"A revelatory study of how lovers, lawyers, doctors, politicians--and all of us--pull the wool over our own eyes . . . Reading it, we recognize the behavior of our leaders, our loved ones, and--if we're honest--ourselves, and some of the more perplexing mysteries of human nature begin to seem a little clearer." -- Francine Prose, O, The Oprah Magazine
"Entertaining, illuminating and--when you recognize yourself in the stories it tells--mortifying." --Wall Street Journal
"Every page sparkles with sharp insight and keen observation. Mistakes were made--but not in this book " --Daniel Gilbert, author of Stumbling on Happiness
Why is it so hard to say "I made a mistake"--and really believe it?
When we make mistakes, cling to outdated attitudes, or mistreat other people, we must calm the cognitive dissonance that jars our feelings of self-worth. And so, unconsciously, we create fictions that absolve us of responsibility, restoring our belief that we are smart, moral, and right--a belief that often keeps us on a course that is dumb, immoral, and wrong. Backed by years of research, Mistakes Were Made (But Not by Me) offers a fascinating explanation of self-justification--how it works, the damage it can cause, and how we can overcome it. This updated edition features new examples and concludes with an extended discussion of how we can live with dissonance, learn from it, and perhaps, eventually, forgive ourselves.
"A revelatory study of how lovers, lawyers, doctors, politicians--and all of us--pull the wool over our own eyes . . . Reading it, we recognize the behavior of our leaders, our loved ones, and--if we're honest--ourselves, and some of the more perplexing mysteries of human nature begin to seem a little clearer." --Francine Prose, O, The Oprah Magazine
Автор: Aronson Elliot Название: Readings about the Social Animal ISBN: 1464178720 ISBN-13(EAN): 9781464178726 Издательство: Macmillan Learning Рейтинг: Цена: 106910.00 T Наличие на складе: Нет в наличии. Описание: Exploring the key ideas in social psychology, this collection of classic and contemporary readings includes accounts of specific experimental findings as well as more general articles summarizing studies on such topics as attraction, prejudice, and aggression.
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