Автор: Lehrer Jonah Название: Proust Was a Neuroscientist ISBN: 0547085907 ISBN-13(EAN): 9780547085906 Издательство: HarperCollins USA Цена: 19610.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this technology-driven age, it’s tempting to believe that science can solve every mystery. After all, science has cured countless diseases and even sent humans into space. But as Jonah Lehrer argues in this sparkling debut, science is not the only path to knowledge. In fact, when it comes to understanding the brain, art got there first. Taking a group of artists — a painter, a poet, a chef, a composer, and a handful of novelists — Lehrer shows how each one discovered an essential truth about the mind that science is only now rediscovering. We learn, for example, how Proust first revealed the fallibility of memory; how George Eliot discovered the brain’s malleability; how the French chef Escoffier discovered umami (the fifth taste); how Cézanne worked out the subtleties of vision; and how Gertrude Stein exposed the deep structure of language — a full half-century before the work of Noam Chomsky and other linguists. It’s the ultimate tale of art trumping science. More broadly, Lehrer shows that there’s a cost to reducing everything to atoms and acronyms and genes. Measurement is not the same as understanding, and art knows this better than science does. An ingenious blend of biography, criticism, and first-rate science writing, Proust Was a Neuroscientist urges science and art to listen more closely to each other, for willing minds can combine the best of both, to brilliant effect.
Автор: Berger Jonah Название: Contagious: Why Things Catch on ISBN: 1451686587 ISBN-13(EAN): 9781451686586 Издательство: Simon & Schuster Цена: 13790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
"More than any book published so far in this century, it deserves to be called a conservative classic." --Yuval Levin, National Review With his trademark blend of political history, social science, economics, and pop culture, two-time NYT bestselling author, syndicated columnist, National Review senior editor, and American Enterprise Institute fellow Jonah Goldberg makes the timely case that America and other democracies are in peril as they lose the will to defend the values and institutions that sustain freedom and prosperity. Instead we are surrendering to populism, nationalism and other forms of tribalism. Only once in the last 250,000 years have humans stumbled upon a way to lift ourselves out of the endless cycle of poverty, hunger, and war that defines most of history--in 18th century England when we accidentally discovered the miracle of liberal democratic capitalism. As Americans we are doubly blessed that those radical ideas were written into the Constitution, laying the groundwork for our uniquely prosperous society: - Our rights come from God not from the government. - The government belongs to us; we do not belong to the government. - The individual is sovereign. We are all captains of our own souls. - The fruits of our labors belong to us. In the last few decades, these political virtues have been turned into vices. As we are increasingly taught to view our traditions as a system of oppression, exploitation and "white privilege," the principles of liberty and the rule of law are under attack from left and right. At a moment when authoritarianism, tribalism, identity politics, nationalism, and cults of personality are rotting our democracy from within, Goldberg exposes the West's suicidal tendencies on both sides of the ideological aisle. For the West to survive, we must renew our sense of gratitude for what our civilization has given us and rediscover the ideals that led us out of the bloody muck of the past - or back to the muck we will go. Suicide is painless, liberty takes work.
Автор: Goldhagen Daniel Jonah Название: The Devil That Never Dies: The Rise and Threat of Global Antisemitism ISBN: 0316097861 ISBN-13(EAN): 9780316097864 Издательство: Little Brown Рейтинг: Цена: 22270.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A groundbreaking - and terrifying - examination of the widespread resurgence of antisemitism in the 21st century, by the prize-winning and #1 internationally bestselling author of Hitler`s Willing Executioners.
Автор: Lehrer, Jonah Название: Decisive moment ISBN: 1847673139 ISBN-13(EAN): 9781847673138 Издательство: Canongate Рейтинг: Цена: 16820.00 T Наличие на складе: Нет в наличии. Описание: Our best decisions are a finely tuned blend of feeling and reason - and the precise mix depends on the situation. This title shows how the fluctuations of a few dopamine neurons saved a battleship during the Persian Gulf War, and how the fevered activity of a single brain region led to the sub-prime mortgage crisis.
Название: Jonah ISBN: 1587435012 ISBN-13(EAN): 9781587435010 Издательство: Неизвестно Цена: 45970.00 T Наличие на складе: Нет в наличии.
Автор: Gray Justin, Palmiotti Jimmy Название: Jonah Hex: Face Full of Violence ISBN: 1401210953 ISBN-13(EAN): 9781401210953 Издательство: Random House (USA) Рейтинг: Цена: 7970.00 T Наличие на складе: Нет в наличии.
Автор: Tucker, W. Dennis Название: Jonah ISBN: 1481308467 ISBN-13(EAN): 9781481308465 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 29250.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In the Baylor Handbook on the Hebrew Bible's most widely used volume, Dennis Tucker provides a foundational analysis of the text of Jonah. This second edition of Jonah is distinguished by the detailed and comprehensive attention paid to the Hebrew text. Tucker's analysis is a convenient pedagogical and reference tool that explains the form and syntax of the biblical text, offers guidance for deciding between competing semantic analyses, engages important text-critical debates, and addresses questions relating to the Hebrew text that are not always addressed in standard commentaries. Beyond serving as a succinct and accessible analytic key, Jonah also reflects the most up-to-date advances in scholarship on Hebrew grammar and linguistics - specifically, this edition relies on the methodology of generative grammar utilized in other recent volumes in this series. This handbook proves itself an indispensable tool for anyone committed to a deep reading of the Hebrew biblical text.
Автор: Conyers Jarrod Branson Название: Little Bird Bible Jonah Retweeted: The Good News Short, Tweet, & to the Point ISBN: 173351225X ISBN-13(EAN): 9781733512251 Издательство: Неизвестно Рейтинг: Цена: 11030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Using the modern language of emojis and the contemporary design of a social media page, the Book of Jonah has never been so approachable, engaging, fun, and easy to read, which drives home the prophetic point that God`s mercy is sometimes too hard to swallow.
Автор: John Siko, Jonah Victor Название: African Security: An Introduction ISBN: 1788317424 ISBN-13(EAN): 9781788317429 Издательство: Bloomsbury Academic Рейтинг: Цена: 29560.00 T Наличие на складе: Нет в наличии. Описание:
The world's fastest growing continent demographically, Africa displays nearly all the features of today's global security challenges: armed conflict, terrorism, irregular migration, organized crime, great power competition, public discontent, and economic turbulence.
John Siko and Jonah Victor present their lessons from professional practice and pedagogical approach from the classroom in a concise guidebook that leads students and professionals through the most important issues, dynamics, challenges, and considerations for analysing and planning responses to security developments in Africa. This book provides issue-by-issue primers on the causes and consequences of Africa's security challenges that include:
-how to anticipate security problems across current political and economic events -how to analyse African security institutions and military capabilities -how to understand historical trends across the African continent and appreciate unique variations among countries. -how to identify key drivers of future trends -how to connect security analysis to policy planning
Learning is supported through the following features:
- Thematic chapters which are optimized to help the reader quickly connect to the key concepts and analytic frameworks within the field. - The most relevant historical case studies, enabling students to engage in sophisticated analysis and discussion. - Connections and contrasts between the situations in North Africa and sub-Saharan Africa, which are traditionally studied separately. - Special sections on understanding race and ethnicity, and advice on traveling in Africa. - Chapter-end checklists of key questions to enable practical engagement with the topics covered.
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