Автор: Lehrer Jonah Название: Proust Was a Neuroscientist ISBN: 0547085907 ISBN-13(EAN): 9780547085906 Издательство: HarperCollins USA Цена: 19610.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this technology-driven age, it’s tempting to believe that science can solve every mystery. After all, science has cured countless diseases and even sent humans into space. But as Jonah Lehrer argues in this sparkling debut, science is not the only path to knowledge. In fact, when it comes to understanding the brain, art got there first. Taking a group of artists — a painter, a poet, a chef, a composer, and a handful of novelists — Lehrer shows how each one discovered an essential truth about the mind that science is only now rediscovering. We learn, for example, how Proust first revealed the fallibility of memory; how George Eliot discovered the brain’s malleability; how the French chef Escoffier discovered umami (the fifth taste); how Cézanne worked out the subtleties of vision; and how Gertrude Stein exposed the deep structure of language — a full half-century before the work of Noam Chomsky and other linguists. It’s the ultimate tale of art trumping science. More broadly, Lehrer shows that there’s a cost to reducing everything to atoms and acronyms and genes. Measurement is not the same as understanding, and art knows this better than science does. An ingenious blend of biography, criticism, and first-rate science writing, Proust Was a Neuroscientist urges science and art to listen more closely to each other, for willing minds can combine the best of both, to brilliant effect.
Автор: Berger Jonah Название: Contagious: Why Things Catch on ISBN: 1451686587 ISBN-13(EAN): 9781451686586 Издательство: Simon & Schuster Цена: 13790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." --Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He's studied why New York Times articles make the paper's own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children. In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most boring products there is: a blender. Contagious provides specific, actionable techniques for helping information spread--for designing messages, advertisements, and content that people will share. Whether you're a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.
"More than any book published so far in this century, it deserves to be called a conservative classic." --Yuval Levin, National Review With his trademark blend of political history, social science, economics, and pop culture, two-time NYT bestselling author, syndicated columnist, National Review senior editor, and American Enterprise Institute fellow Jonah Goldberg makes the timely case that America and other democracies are in peril as they lose the will to defend the values and institutions that sustain freedom and prosperity. Instead we are surrendering to populism, nationalism and other forms of tribalism. Only once in the last 250,000 years have humans stumbled upon a way to lift ourselves out of the endless cycle of poverty, hunger, and war that defines most of history--in 18th century England when we accidentally discovered the miracle of liberal democratic capitalism. As Americans we are doubly blessed that those radical ideas were written into the Constitution, laying the groundwork for our uniquely prosperous society: - Our rights come from God not from the government. - The government belongs to us; we do not belong to the government. - The individual is sovereign. We are all captains of our own souls. - The fruits of our labors belong to us. In the last few decades, these political virtues have been turned into vices. As we are increasingly taught to view our traditions as a system of oppression, exploitation and "white privilege," the principles of liberty and the rule of law are under attack from left and right. At a moment when authoritarianism, tribalism, identity politics, nationalism, and cults of personality are rotting our democracy from within, Goldberg exposes the West's suicidal tendencies on both sides of the ideological aisle. For the West to survive, we must renew our sense of gratitude for what our civilization has given us and rediscover the ideals that led us out of the bloody muck of the past - or back to the muck we will go. Suicide is painless, liberty takes work.
Автор: Sheringham, Joanne Название: Jonah and the bony-finned asteroid fish ISBN: 0564047376 ISBN-13(EAN): 9780564047376 Издательство: Неизвестно Рейтинг: Цена: 6330.00 T Наличие на складе: Поставка под заказ. Описание: Fictional retelling of the Old Testament story of Jonah
Автор: Smith Murray E. G., Butovsky Jonah, Watterton Joshua J. Название: Twilight Capitalism: Karl Marx and the Decay of the Profit System ISBN: 1773634194 ISBN-13(EAN): 9781773634197 Издательство: Неизвестно Рейтинг: Цена: 34320.00 T Наличие на складе: Поставка под заказ. Описание: In the 21st century, the capitalist system has little more to offer than a menu of despair: pandemics, deepening inequality, worsening depression, out-of-control climate change, growing authoritarianism and intensifying militarism. This book offers a wide-ranging analysis of the origins, implications and scope of the "combined" crises of 2020 and beyond. It makes a compelling case that Karl Marx's critical analysis of capitalism, as well as his program of class-struggle socialism, are essential to understanding and addressing the most important social, economic, and ecological problems of our time.
Автор: Sachs Jonah Название: Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future ISBN: 1422143562 ISBN-13(EAN): 9781422143568 Издательство: TBS/GBS Рейтинг: Цена: 29040.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Argues that only those brands that tell values-driven stories through the right channels will revolutionize marketing. The author systematically breaks down how communicators can go beyond the sell by creating stories that inspire people not just to listen, but to proselytize.
Автор: Gray Justin, Palmiotti Jimmy Название: Jonah Hex: Face Full of Violence ISBN: 1401210953 ISBN-13(EAN): 9781401210953 Издательство: Random House (USA) Рейтинг: Цена: 7970.00 T Наличие на складе: Нет в наличии.
Автор: Winter, Jonah Название: Here comes the garbage barge! ISBN: 0375852182 ISBN-13(EAN): 9780375852183 Издательство: Random House (USA) Рейтинг: Цена: 11030.00 T Наличие на складе: Невозможна поставка. Описание: In Christine Caine`s Undaunted: Student Edition, her dramatic life story shows teens how God rescued her from a life of being unnamed, unwanted, and unqualified so that she could rescue others. Caine looks to awaken the reader to how God works in us in order to work through us. Her call-to-action: Be the love. Bring the hope. Be the change.
Автор: Buck Jonah Название: Carrion Safari ISBN: 1925493415 ISBN-13(EAN): 9781925493412 Издательство: Неизвестно Цена: 13730.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
