Demand-Side Sales 101: Stop Selling and Help Your Customers Make Progress, Moesta Bob, Engle Greg
Автор: Bob Moesta, Moesta Greg Engle, Engle Название: Demand-side sales 101 ISBN: 1544509960 ISBN-13(EAN): 9781544509969 Издательство: Неизвестно Рейтинг: Цена: 18380.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
For a lot of us, selling feels icky. Our stomachs tighten at the thought of reciting features and benefits, or pressuring customers into purchasing. It's really not our fault. We weren't taught how to sell, plus we've been sold before, leaving us with a bitter taste.
Here's the truth: sales does not have to feel icky for you or your customers. In fact, with the right approach, sales can be an empowering experience for all.
Bob Moesta, lifelong innovator and coarchitect of the "Jobs to be Done" theory, shares his approach for flipping the lens on sales. Bob shifts the focus of sales from selling, to helping people buy and make progress in their lives-demand-side sales.
Now, in Demand-Side Sales 101, you'll learn to really see what your customers see, hear what they hear, and understand what they mean. You'll not only be a more effective and innovative salesperson-you'll want to help people make progress.
Автор: Daniele De Luca, William Engle, Greg Jackson Название: Transcutaneous Bilirubinometry ISBN: 1626182485 ISBN-13(EAN): 9781626182486 Издательство: Nova Science Рейтинг: Цена: 149940.00 T Наличие на складе: Невозможна поставка. Описание: This book presents, for the first time, a comprehensive analysis and assessment of sustainability of the contemporary civil air transport system, examining its three main components: airports, air traffic control, and airlines. It offers an in-depth examination and quantitative insight into the system`s current and prospective structure and operations, as well as the related effects and impacts.
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