Ads, fads, and consumer culture :, Berger, Arthur Asa,
Старое издание
Автор: Berger, Arthur Asa, Название: Ads, fads, and consumer culture : ISBN: 1538137801 ISBN-13(EAN): 9781538137802 Издательство: Rowman & Littlefield Publishers Цена: 95750 T Описание: Ads, Fads, and Consumer Culture-now in its sixth edition-draws on both academic and applied perspectives to offer a lively critique of contemporary advertising and its effects on American society.
Автор: Heimann Jim Название: All-American Ads of the 50s ISBN: 3836551322 ISBN-13(EAN): 9783836551328 Издательство: Taschen Цена: 26570.00 T Наличие на складе: Есть Описание: A plethora of 1950s ads covering just about anything the dollar could buy, from Las Vegas vacations to cigarettes as healthy mood enhancers. More than a record of bygone products and campaigns, these colorful ads provide an evocative record of everyday American life when McCarthyism was rife and capitalism was king.
Автор: Heimann Jim Название: 20th Century Classic Cars. 100 Years of Automotive Ads (Bibliotheca Universalis) ISBN: 3836546159 ISBN-13(EAN): 9783836546157 Издательство: Taschen Рейтинг: Цена: 17710.00 T Наличие на складе: Есть Описание: Henry Ford jump-started the age of the automobile with the first assembly-line car in 1908: the Model T. Over the next century the automobile evolved from chugging workhorse to tail fin era showboat to sleek status symbol, complete with sleek hood ornament. Initially a novelty item, the car grew into a necessity of the modern age, and a vector of freedom on the open road.
20th Century Classic Cars offers a lush visual history of the automobile, decade by decade, via 400-plus print advertisements from the Jim Heimann Collection. Using imagery culled from a century of auto advertising, this book traces the evolution of the auto from horseless carriage to rocket on wheels and beyond. With an introduction and chapter text by New York Times automotive writer Phil Patton, as well as an illustrated timeline, this volume highlights the technological innovations, major manufacturers and dealers, historical events, and influence of popular culture on car design. Time-travel through the Automobile Age with a collection that puts you in the driver s seat. A TASCHEN classic, now in a new size at an irresistible price!
Автор: Sullivan Luke Название: Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads ISBN: 1119164001 ISBN-13(EAN): 9781119164005 Издательство: Wiley Рейтинг: Цена: 20050.00 T Наличие на складе: Поставка под заказ. Описание: The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building
Would you like to generate more leads and revenue?
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People who click on ads are 50% more likely to make a purchase
Online ads increase brand awareness by 80%
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90% of desktop searches happen on Google
76% of the search engine market belongs to Google
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65% of small-to-midsized businesses have a PPC campaign
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35% of users purchase a product within 5 days of searching for it on Google
When it comes to online advertising, PPC (Pay Per Click) offers one of the most competitive tools for building brand awareness, increasing website traffic, and driving purchases, in-store visits, leads, and phone calls and Google Ads provides one of the best platforms for earning these results.
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Local SEO Begins at Home
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Автор: Michele Fadda, Sara Pesce Название: That`s Entertainment: Spectacle, Amusement, and Leisure Culture ISBN: 8869771792 ISBN-13(EAN): 9788869771798 Издательство: Marston Book Services Рейтинг: Цена: 30360.00 T Наличие на складе: Невозможна поставка. Описание: The 20th century witnessed the collapse of the traditional separation between the realm of 'official' culture and that of 'popular' entertainment. This event produced dramatic consequences at all levels of social life in the West, especially in the English-speaking context. Yet, due to its gigantic breadth and scope, the turn towards entertainment still begs for a detailed exploration. This book aims to deepen the analysis of this momentous transformation, engaging in particular with questions such as: what effects have been produced by performative and recreational practices (theatre, music, radio, serious and popular literature, comic strips) in the systemic evolution of cinema and television? What role has technology played in the development of recreational forms in the 20th century? Can entertainment and its exploitation still be operative in the era of new media and the internet? By focusing on the English-speaking context, this volume offers new historical perspectives on the forms of entertainment and amusement that have become hegemonic worldwide over the past century.
Автор: Kingstone, Lisa Simone, Название: Fading out black and white : ISBN: 1786602555 ISBN-13(EAN): 9781786602558 Издательство: Rowman & Littlefield Publishers Рейтинг: Цена: 54910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This insightful provocative glimpse at identity formation in the US reviews the new frontier of race and looks back at the archaism of the one-drop rule that is unique to America.
Автор: Olga Kravets , edited Название: The Sage handbook of consumer culture ISBN: 1473929512 ISBN-13(EAN): 9781473929517 Издательство: Sage Publications Рейтинг: Цена: 163680.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The SAGE Handbook of Consumer Culture is a one-stop resource for scholars and students of consumption, where the key dimensions of consumer culture are critically discussed and articulated.
Автор: Kadner Randall Название: Facebook Ads: Build Your Brand With Facebook Advertising ISBN: 1922346381 ISBN-13(EAN): 9781922346384 Издательство: Неизвестно Рейтинг: Цена: 13790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
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This is the complete guide for Facebook advertising
Almost around a decade ago, television and print were considered to be the main modes of marketing and getting the message across to the consumer. With the advent of Facebook marketing in recent years, the competitive landscape has majorly changed. Companies now use Facebook as the main mode of communication between them and the consumer due to the many advantages that it offers to them.
This change has mainly happened due to the rise of social media usage and the effect that it has on consumers. People use Facebook excessively in the modern age, more so to connect with other people. However, as the usage of Facebook has increased tremendously, marketers have noticed that it allows them to reach consumers in a much better way - a way that is more engaging than conventional media. Facebook marketing not only allows marketers to get their messages across effectively but also allows them to form personalized connections with consumers. People share a lot of their experiences with a specific product or service on Facebook, which eventually does not only stay restricted to them but reaches a much larger and wider audience by the use of the social networks of those very people. People also share a lot of reviews, advice, warnings, and tips on social media that marketers can use to their advantage. This gives other people a lot of validation before choosing to buy a product or service. With conventional media, this was not really possible.
In addition to that, it is also of importance to note that it is much easier to reach a target audience through Facebook than it is to make a mark through conventional mediums. Statistics show that on an everyday basis, almost 684,478 pieces of content are shared on Facebook. This is a huge amount of data if you look at it closely. With this much amount of data circulating the internet every single day, marketers can make use of this, and they are absolutely doing so in the modern era. With a lot of filtering out of information and customization being available on Facebook, consumers also trust Facebook advertising way more than they trust other mediums. On Facebook, advertising does not only happen through the companies or company representatives but also through opinion leaders and other customers. Word of mouth is known to be a very strong and trusted medium of marketing and Facebook marketing does a very good job of generating word of mouth.
This guide will focus on the following:
Everything about Facebook Pages
Marketing is a two-way street
Pre-selling your audience
Sales Funnel
Improve, Test, Grow, and Monetize
Analyzing and Retargeting
Scheduling
Maximizing Organic Reach on Facebook
Using the Pixel to improve Ad Targeting
Common mistakes and How to Avoid Them... AND MORE
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Автор: Fred E. Hahn Название: Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!, 3rd Edition ISBN: 0471273503 ISBN-13(EAN): 9780471273509 Издательство: Wiley Рейтинг: Цена: 20050.00 T Наличие на складе: Поставка под заказ. Описание: How to create Madison Avenue advertising on a Main Street budget? This third edition shows readers how to successfully create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers and brochures to direct mail, radio, catalogues, and publicity. This new edition has also been revised and expanded to include advertising over the internet and new desktop publishing techniques. It reveals which sites are worthwhile forums and wt internet tactics work. Hahn presents thorough and engaging information on the best ways to harness technology and to grab attention through a number of venues. In addition, he enlists experts like Tom Davis to speak on Yellow Page advertising; Robert Killian to explain Brand Equity Analysis; and other experts in their respective fields to comment on the best ways to harness technology and to grab attention through a number of venues. Fred E. Hahn (Evanston, IL) is an independent consultant with more than thirty-five years of experience in the advertising business.
Автор: Jewell Richard B. Название: Slow Fade to Black: The Decline of RKO Radio Pictures ISBN: 0520289676 ISBN-13(EAN): 9780520289673 Издательство: Wiley Рейтинг: Цена: 31680.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Completing the two-part history of the RKO film studio, which began with RKO Radio Pictures: A Titan Is Born, this second volume charts the studio`s fortunes, which peaked during World War II, declined in the postwar period, and finally collapsed in the 1950s. It chronicles the period from 1942 to the company`s demise in 1957.
Автор: Yanich Danilo Название: Buying Reality: Political Ads, Money, and Local Television News ISBN: 082328896X ISBN-13(EAN): 9780823288960 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 32610.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Everything you were thinking about political ads on local television is probably wrong. Even in this digital age, political ads were big business in 2016, especially in battleground states. But there were stark differences in how the Presidential and Down Ballot races appeared on local TV news.
In the presidential race, the losing candidate bought 75% of the political ads, while the winner reaped the benefit of $5 billion in coverage for which he did not pay. Trump's tweets were irresistible to the television networks as he made one over-the-top statement after another. It was an unprecedented campaign. Even he was surprised by it. But, if we look at the Down Ballot (DB) races--the races for the U.S House of Representatives and the Senate, the campaign was very much business as usual. DB candidates did not enjoy the name recognition and celebrity of the Presidential contenders. They relied on political ads on local TV newscasts, not tweets, to convey their messages. So, what happened? First, two-thirds of the political ads on local TV were directed at the Down Ballot, rather than the Presidential, campaign. So, on local TV news, political ads created the reality of local races--a reality that was not meant to inform voters, but to persuade them--perfectly acceptable. That makes the second point all the more crucial--local television news reporting virtually ignored the Down Ballot. Almost 90% of their political stories focused on the Presidential race. Even then, the stories did not critically examine the campaigns and political ads outnumbered political stories by 22 to 1. As a result, voters were left to their own devices to fill in the space--the bought reality--between what the ads said was real and what the political stories covered. The 2020 campaign will very likely be the same.
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