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Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads, Sullivan Luke


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Автор: Sullivan Luke   (Люк Салливан)
Название:  Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads   (Люк Салливан: Эй, Уиппл, сожми это. Классическое руководство по созданию отличной рекламы)
Издательство: Wiley
Классификация:
ISBN: 1119164001
ISBN-13(EAN): 9781119164005
Обложка/Формат: Paperback
Страницы: 448
Вес: 0.552 кг.
Дата издания: 16.02.2016
Серия: Economics/Business/Finance
Язык: English
Издание: 5 revised edition
Иллюстрации: Illustrations
Размер: 154 x 230 x 30
Читательская аудитория: Professional & vocational
Рейтинг:
Поставляется из: Англии
Описание: The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building
Дополнительное описание:


      Новое издание
Hey whipple, squeeze this

Автор: Sullivan, Luke Boches, Edward
Название: Hey whipple, squeeze this
ISBN: 1119819695 ISBN-13(EAN): 9781119819691
Издательство: Wiley
Цена: 23220 T

      Старое издание
Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising

Автор: Sullivan Luke
Название: Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
ISBN: 1118101332 ISBN-13(EAN): 9781118101339
Издательство: Wiley
Цена: 14780 T
Наличие на складе: Поставка под заказ.
Описание: The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising--and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.


Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising

Автор: Sullivan Luke
Название: Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising
ISBN: 1118101332 ISBN-13(EAN): 9781118101339
Издательство: Wiley
Рейтинг:
Цена: 14780 T
Наличие на складе: Поставка под заказ.
Описание: The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads.Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising--and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.

Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!, 3rd Edition

Автор: Fred E. Hahn
Название: Do-It-Yourself Advertising and Promotion: How to Produce Great Ads, Brochures, Catalogs, Direct Mail, Web Sites, and More!, 3rd Edition
ISBN: 0471273503 ISBN-13(EAN): 9780471273509
Издательство: Wiley
Рейтинг:
Цена: 20060 T
Наличие на складе: Поставка под заказ.
Описание: How to create Madison Avenue advertising on a Main Street budget? This third edition shows readers how to successfully create high-impact advertising on a limited budget. It offers practical, tested techniques and hard-earned insights into every major form of advertising, from newspaper and magazine ads, flyers and brochures to direct mail, radio, catalogues, and publicity. This new edition has also been revised and expanded to include advertising over the internet and new desktop publishing techniques. It reveals which sites are worthwhile forums and wt internet tactics work. Hahn presents thorough and engaging information on the best ways to harness technology and to grab attention through a number of venues. In addition, he enlists experts like Tom Davis to speak on Yellow Page advertising; Robert Killian to explain Brand Equity Analysis; and other experts in their respective fields to comment on the best ways to harness technology and to grab attention through a number of venues. Fred E. Hahn (Evanston, IL) is an independent consultant with more than thirty-five years of experience in the advertising business.

Hey, whipple, squeeze this

Автор: Sullivan, Luke
Название: Hey, whipple, squeeze this
ISBN: 0470190736 ISBN-13(EAN): 9780470190739
Издательство: Wiley
Рейтинг:
Цена: 14780 T
Наличие на складе: Поставка под заказ.
Описание: Looks at the history of advertising. This book covers online advertising, and gives you advertising guidance for traditional media and the possibilities of new media and technologies. It helps you learn why bad ads sometimes work, why great ads fail, and how you can balance creative work with the mandate to sell.

Instant advertising; how to write and design great ads that get immediate results

Автор: Sugars
Название: Instant advertising; how to write and design great ads that get immediate results
ISBN: 0071466606 ISBN-13(EAN): 9780071466608
Издательство: McGraw-Hill
Рейтинг:
Цена: 22870 T
Наличие на складе: Поставка под заказ.
Описание: Millions of men and women are trying to make a go of running small businesses without a clear picture of where they`re going or how to get ahead. No wonder so many small businesses fail in their first year of operation. This series shows you how to get up on that Schwinn and ride it to success.


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