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Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement, Rowles Daniel


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Автор: Rowles Daniel
Название:  Digital Branding: A Complete Step-By-Step Guide to Strategy, Tactics, Tools and Measurement
ISBN: 9781398694149
Издательство: Kogan Page
Классификация:


ISBN-10: 1398694142
Обложка/Формат: Hardcover
Страницы: 232
Вес: 0.50 кг.
Дата издания: 26.01.2021
Язык: English
Издание: 2 revised edition
Размер: 23.39 x 15.60 x 1.91 cm
Читательская аудитория: General (us: trade)
Подзаголовок: A complete step-by-step guide to strategy, tactics, tools and measurement
Рейтинг:
Поставляется из: США
Описание: Use digital branding to enhance your online identity and learn how to plan, analyze, optimize and measure the tangible results of your digital brand campaigns, with this second edition of the bestselling book by Daniel Rowles - a respected CIM fellow, course leader, and industry thought leader. Ideal for any marketer or brand strategist to enhance their online brand identity, Digital Branding provides step-by-step, practical guidance on how to build a brand online and quantify it through tangible results. Drawing together each of the core marketing avenues such as content marketing, social media, search engine optimization and web analytics, it delivers a robust framework for brand planning, identity, channel selection and measuring the effectiveness of campaigns. Featuring new high-profile case studies from Accenture, Tesco and Imperial College London, this second edition contains a complete overhaul of tools and techniques with updates on: -Social media guidelines and policy -How to tackle advancements in mobile marketing and mobile payments -Augmented and virtual reality As well as featuring a toolkit of free and paid tools, including a valuable checklist (outlining the digital branding process from start to finish), plus measurement devices for multiple channels and purposes.

Digital Branding

Автор: Rowles Daniel
Название: Digital Branding
ISBN: 0749469951 ISBN-13(EAN): 9780749469955
Издательство: Kogan Page
Рейтинг:
Цена: 18470.00 T
Наличие на складе: Есть
Описание: Gives step-by-step, practical guidance on how to build a brand online. Through exploring topics like content marketing, social media, search optimisation and web analytics, this book develops a robust framework for brand planning, channel selection and measuring the effectiveness of your brand campaigns.

Rowlett`s Tables of Discount or Interest, or Interest, on Every Dollar: From Unit, or One, to Two Thousand, on Every Ten Dollars, from Two Thousand to

Автор: Rowlett John
Название: Rowlett`s Tables of Discount or Interest, or Interest, on Every Dollar: From Unit, or One, to Two Thousand, on Every Ten Dollars, from Two Thousand to
ISBN: 1275648479 ISBN-13(EAN): 9781275648470
Издательство: Неизвестно
Цена: 21840.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.

Michael rowley`s kanjipictographix dragon book

Автор: Rowley, Michael
Название: Michael rowley`s kanjipictographix dragon book
ISBN: 1611720001 ISBN-13(EAN): 9781611720006
Издательство: Неизвестно
Рейтинг:
Цена: 8440.00 T
Наличие на складе: Невозможна поставка.
Описание: For the first time, a full-color selection of Michael Rowley`s best-selling Japanese kanji mnemonics, especially for beginners!

Building Digital Culture: A Practical Guide to Business Success in a Constantly Changing World

Автор: Rowles Daniel, Brown Thomas
Название: Building Digital Culture: A Practical Guide to Business Success in a Constantly Changing World
ISBN: 0749479655 ISBN-13(EAN): 9780749479657
Издательство: Неизвестно
Рейтинг:
Цена: 50790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Access insider stories from leading companies on how digital culture has improved their business practices, leading to increased adaptability and productivity.

Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising

Автор: Rowles Daniel
Название: Mobile Marketing: How Mobile Technology Is Revolutionizing Marketing, Communications and Advertising
ISBN: 0749479795 ISBN-13(EAN): 9780749479794
Издательство: Неизвестно
Рейтинг:
Цена: 45590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Optimise a multi-screen generation of mobile technology and integrate the latest developments into the heart of your digital strategy.

Podcasting Marketing Strategy: A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast

Автор: Rowles Daniel, Rogers Ciaran
Название: Podcasting Marketing Strategy: A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast
ISBN: 0749486236 ISBN-13(EAN): 9780749486235
Издательство: Неизвестно
Рейтинг:
Цена: 39070.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understand why podcasting is such a disruptive technology and unique tool for measuring engagement, and learn how to implement podcasts into your wider marketing, brand building and business development strategy.

Podcasting Marketing Strategy: A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast

Автор: Rowles Daniel, Rogers Ciaran
Название: Podcasting Marketing Strategy: A Complete Guide to Creating, Publishing and Monetizing a Successful Podcast
ISBN: 0749498544 ISBN-13(EAN): 9780749498542
Издательство: Неизвестно
Рейтинг:
Цена: 94330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Understand why podcasting is such a disruptive technology and unique tool for measuring engagement, and learn how to implement podcasts into your wider marketing, brand building and business development strategy.

Long-Term Care In An Aging Society

Автор: Rowles & Teaster
Название: Long-Term Care In An Aging Society
ISBN: 0826194567 ISBN-13(EAN): 9780826194565
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 104410.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This comprehensive graduate textbook focuses on the full spectrum of long-term care settings ranging from family and community based care through supportive housing options to a variety of institutional long-term care alternatives. Integrating theory and practice, the book features the perspectives of diverse fields regarding current long-term care options and new directions for the future. Prominent scholars from history, environmental design, family caregiving, gerontology, social service delivery, clinical care, health service delivery, public policy, finance, law, and ethics explore such themes as relationships among independence, dependence, and interdependence; ethical considerations in the provision of long-term care; decision-making in long-term care; fluidity and transitions in long-term care; the lived experience of long-term care; and a micro-macro perspective ranging from the individual to societal institutions.

Manku Too: More Haiku from a Man`s Point of View

Автор: Rowles John F.
Название: Manku Too: More Haiku from a Man`s Point of View
ISBN: 0991592646 ISBN-13(EAN): 9780991592647
Издательство: Неизвестно
Цена: 11490.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: With "Manku Too - More Haiku From A Man's Point Of View", author John F. Rowles delves back into the world of poetry through the eyes of the everyday dude. "Manku Too" continued a spark of creativity from which there was no escape. After the success of "Manku" in 2014, a follow up was needed to finally be released from counting to 17, the normal amount of syllables in a haiku poem. Although 17 is a prime number (a favorite of John's) it's time to retire it and save people from counting on their fingers all over the world. "Manku Too" is another mix of whimsical thoughts, positive vibes regarding family and friends, and why your significant other is always right coupled with new opinions of media, music, and many other topics. The purpose of "Manku Too" is to provoke thought and looking within to find the inner dude in all of us...and pay off his student loans. For more about Mr. Rowles please visit: www.j4musicandcomposition.com.

Manku: Haiku from a Man`s Point of View

Автор: Rowles John F.
Название: Manku: Haiku from a Man`s Point of View
ISBN: 0991592611 ISBN-13(EAN): 9780991592616
Издательство: Неизвестно
Цена: 10330.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.


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