Автор: Mishra Название: Managing Hotel Front Office Operations ISBN: 9385915762 ISBN-13(EAN): 9789385915765 Издательство: CBS India Рейтинг: Цена: 20730.00 T Наличие на складе: Есть
Throughout modern history, retailers have opened their doors to consumers, providing them with goods and services that satisfy both rational and emotional needs. They do this by evoking a customer's sensory system, to create memorable experiences that will entice shoppers to visit again and again.
Starting with a brief overview of the history of retail, market research, site selection and retail typology are then discussed. The differences between on-site and off-site retailing are distinguished; and multi-channel approaches that have been used in retail test markets as a means to cost-effective growth within the industry are explored, with specific reference to how technology has created a new formula within a stagnant model.
Fashion Retailing further explores back-of-house functions, such as human resources (hiring, payroll, job descriptions and salaries) and loss prevention from a management standpoint. Front-of-house functions, including merchandising (product analysis, fixturing, fixture sales tracking), visual merchandising (seasonal displays, windows, mannequins), circulation patterns and the relationship between the merchandising and management teams in driving overall sales and brand image, are explored across different retailers.
Readers will gain a thorough understanding of how the retail model operates in an effort to continually capture the ever-changing market, as well as an insight into corporate social responsibility (CSR) and brand sustainability.
Автор: Margaret Ann MacLean Название: Managing Green Tourism, Meetings and Events ISBN: 1774077051 ISBN-13(EAN): 9781774077054 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 146910.00 T Наличие на складе: Невозможна поставка. Описание: Introduces the key ideas of sustainable tourism, a modern type of tourism promoted by government, environmental, and social organisations. The book also sheds light on sustainable tourism in different geographical environmental settings.
Автор: Dasu Sriram, Chase Richard Название: The Customer Service Solution: Managing Emotions, Trust, and Control to Win Your Customer`s Business ISBN: 0071809937 ISBN-13(EAN): 9780071809931 Издательство: McGraw-Hill Рейтинг: Цена: 36590.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Helps you understand consumer psychology to drive profits and growth. This title explains how consumers perceive services and shows you how toenhance the customer experience - every time. It identifies and demystifies the psychological triggers behind customer behavior.
Автор: Berners Philip Название: Practical Guide to Managing Event Venues ISBN: 113848640X ISBN-13(EAN): 9781138486409 Издательство: Taylor&Francis Рейтинг: Цена: 39800.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This is a short, accessible and practical guide to running venues which are in the business of hosting events. Logically structured around the key stages of event management, this book makes the business of venue management appealing, understandable and achievable
Автор: Quick, Liz Название: Managing events ISBN: 1473948096 ISBN-13(EAN): 9781473948099 Издательство: Sage Publications Рейтинг: Цена: 51730.00 T Наличие на складе: Поставка под заказ. Описание: Combining the practical and academic aspects of event management this text presents an industry perspective, with real-life event examples and contemporary and relevant case studies.
Автор: Schwarz Eric Название: Managing Sport Facilities and Major Events ISBN: 1138658618 ISBN-13(EAN): 9781138658615 Издательство: Taylor&Francis Рейтинг: Цена: 61240.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Now in a fully revised and updated new edition, this is still the only textbook to introduce the fundamentals of sport facility and event management alongside each other and in a global context. Alongside in-depth discussion of issues such as facility design and event operations, the book presents fascinating insights from professional practice and case studies of real world events.
Автор: Morrison Название: Managing and Marketing Tourism Destinations ISBN: 1138897299 ISBN-13(EAN): 9781138897298 Издательство: Taylor&Francis Рейтинг: Цена: 56130.00 T Наличие на складе: Нет в наличии. Описание: Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. This book is the ideal guide to the subject for tourism, hospitality and events students and industry practitioners alike.
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