The Tourism, Hospitality and Events Student`s Guide to Study and Employability, Everett Sally, Cade Nicola, Hunt Abigail
Автор: Maria Rellie B. Kalacas Название: Hospitality and Tourism Marketing: A global perspective ISBN: 1774072637 ISBN-13(EAN): 9781774072639 Издательство: Mare Nostrum (Eurospan) Рейтинг: Цена: 63390.00 T Наличие на складе: Есть Описание: Explains the process of marketing in the hospitality and tourism industry. The book discusses the marketing environment of the tourism and hospitality sector and the role of social media marketing in the field. Also discussed is the role of consumer behaviour, organisational strategy, and the impact of marketing.
Автор: Beeton Название: The Study of Food, Tourism, Hospitality and Events ISBN: 9811306370 ISBN-13(EAN): 9789811306372 Издательство: Springer Рейтинг: Цена: 167700.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book elaborates upon, critiques and discusses 21st-century approaches to scholarship and research in the food, tourism, hospitality, and events trades and applied professions, using case examples of innovative practice.
Автор: Sue Beeton; Alison Morrison Название: The Study of Food, Tourism, Hospitality and Events ISBN: 981134468X ISBN-13(EAN): 9789811344688 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book elaborates upon, critiques and discusses 21st-century approaches to scholarship and research in the food, tourism, hospitality, and events trades and applied professions, using case examples of innovative practice. The specific field considered in this book is also placed against the backdrop of the larger question of how universities and other institutions of higher learning are evolving and addressing the new relationships between research, scholarship and teaching.
Автор: Paul R Brunt et al Название: Research Methods in Tourism, Hospitality and Events Management ISBN: 1473919150 ISBN-13(EAN): 9781473919150 Издательство: Sage Publications Рейтинг: Цена: 66530.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.
Автор: Van Der Wagen Merilynn Название: Human Resource Management for the Event Industry ISBN: 0415727820 ISBN-13(EAN): 9780415727822 Издательство: Taylor&Francis Рейтинг: Цена: 63280.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Human Resource Management for Events still remains the only text to introduce students to the unique application of HR principles in the context of a highly complex event environment. Linking theory, research and application it looks at the purpose and processes of managing such a sizable & varied workforce in a highly pressured environment through the differing and various types of events from sporting to arts to business events.
Since the first edition, there have been many important developments in this field and this second edition has been completely revised and updated in the following ways:
extensively updated content to reflect recent issues and trends including: labour markets and industry structure, impacts of IT and social media, risk management, volunteer motivation, talent management, equal opportunities and managing diversity. All explored specifically within the Events Industry
extended volunteer chapter, including new material on ethics, volunteer motivation and satisfaction.
a new chapter on Internal Communications, looks at how an effective internal communication plan can be achieved which is a critical part of HR strategy in the unique event environment.
updated and new international case studies throughout to explore key issues and show real life applications of HRM in the Events Industry.
supported with new lecturer and students online resources including: power point slides, suggested answers to review questions, web & video links to additional resources and a student test bank.
Written in a user friendly style, each chapter includes international examples, bulleted lists, guides to further reading and exercises to test knowledge.
Автор: Durbarry Название: Research Methods for Tourism Students ISBN: 0415673194 ISBN-13(EAN): 9780415673198 Издательство: Taylor&Francis Рейтинг: Цена: 43890.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides a balanced coverage of both qualitative and quantitative methods, accompanying students throughout the process of selecting a research topic and specifying research questions, aims and objectives.This is an essential resource to tourism students and will also be of interest to researchers in any social science subject.
Название: Battlefield Events ISBN: 1138900591 ISBN-13(EAN): 9781138900592 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Battlefield Events is an investigative and analytical study into the way in which significant landscapes of war have been constructed and imagined through events over time to articulate specific narratives and denote consequence and identity.
Автор: Smith, Andrew (university Of Westminster, Uk) Название: Events in the city ISBN: 1138559091 ISBN-13(EAN): 9781138559097 Издательство: Taylor&Francis Рейтинг: Цена: 51030.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book explores the commonly expressed notion that `the city is a stage`. Public spaces in our cities are increasingly being used as venues for major events.
Автор: Laing, Jennifer (la Trobe University, Australia) Frost, Warwick (la Trobe University, Australia) Название: Royal events laing frost ISBN: 1138119814 ISBN-13(EAN): 9781138119819 Издательство: Taylor&Francis Рейтинг: Цена: 142910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book is the first to explore royal events within the context of Events Studies, and takes an historical approach, examining the development of royal events through different periods.Themes emphasised include the ritual structure of events, the impact of the media and the influence of individual tastemakers.
Автор: Poynter Название: How to Research and Write a Thesis in Hospitality Tourism - A Step-By-Step Guide for College Students (Paper Only) ISBN: 0471552402 ISBN-13(EAN): 9780471552406 Издательство: Wiley Рейтинг: Цена: 142510.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A comprehensive guide to academic research methods that focuses on two of the world`s fastest growing industries. As tourism continues to play a larger role in economies all over the world, record numbers of students are flocking to college and university programs in this specialized field of study.
Автор: Marina Novelli Название: Niche tourism ISBN: 113813256X ISBN-13(EAN): 9781138132566 Издательство: Taylor&Francis Рейтинг: Цена: 193950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Niche Tourism examines one of the fastest growing areas within the tourism sector.
This book provides an integrated picture of speciality/niche tourism as a whole looking at both the 'macro' and 'micro' niche area. It has a comprehensive theoretical framework, and discusses initiatives, policies and strategies adopted internationally. With an emphasis on linking theory to practice, it is underpinned by up-to-date international case studies from around the world. Divided into 3 parts, it covers a variety of aspects under the headings of special interest tourism, tradition and culture base tourism and activity-based tourism.
Автор: Everett Sally, Cade Nicola, Hunt Abigail Название: The Tourism, Hospitality and Events Student`s Guide to Study and Employability ISBN: 1526436450 ISBN-13(EAN): 9781526436450 Издательство: Sage Publications Рейтинг: Цена: 133050.00 T Наличие на складе: Поставка под заказ. Описание: A new, `one-stop-shop` textbook with everything needed for first year skills modules taken by tourism, events and hospitality students.
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