The Study of Food, Tourism, Hospitality and Events, Beeton

Автор: Frederick J. DeMicco
Название: Medical Tourism And Wellness
ISBN: 177188505X ISBN-13(EAN): 9781771885058
Издательство: Taylor&Francis
Рейтинг:
Цена: 168430.00 T
Наличие на складе: Невозможна поставка.
Описание:

Medical Tourism and Wellness: Hospitality Bridging Healthcare (H2H) takes a systems approach to examining the growing field of medical tourism, one of the field's hottest niches, with billions of dollars spent each year. This important book fills the need for a modern management book that looks at medical tourism in depth from a medical and hospitality operational management perspective.

Growing numbers of people are going abroad to find affordable quality medical care for both necessary and cosmetic medical services. When they require surgery or dental work, they combine it with a trip to the Taj Mahal, a photo safari on the African veldt, or a stay at a luxury hotel--or at a hospital that feels like one--all at bargain-basement prices. The book takes a comprehensive look at medical tourism, covering such topics as:

• The history of medical tourism
• Why patients/tourists decide to travel for medical care
• The role of professional facilitators of medical tourism
• Key countries and medical disciplines in medical tourism
• Transportation, food, entertainment, and hotel/hospitality services
• Hotel and spa designs for medical tourism
• Best practices in medical tourism
• Patient follow-up after medical discharge
• Future trends in medical tourism
• Careers in medical tourism

With the inclusion of case studies, the book provides a comprehensive look into this growing trend and will be valuable to upper-level undergraduate and graduate students in health care administration and those pursing MBAs in healthcare, medical students pursuing a management focus, and students in hospitality management. It will also be a must-have resource for professionals working in hotels and in health care.

Автор: Lee Seungwon
Название: The 21st Century Meeting and Event Technologies: Powerful Tools for Better Planning, Marketing and Evaluation
ISBN: 1771880236 ISBN-13(EAN): 9781771880237
Издательство: Taylor&Francis
Рейтинг:
Цена: 101050.00 T
Наличие на складе: Нет в наличии.
Описание: Here is the first book to specifically and comprehensively address the rapid changes and advances in technology in the planning, management, and marketing of meetings and events. The multigenerational trio of authors, including Joe Goldblatt and two of his former students, Seungwon "Shawn" Lee and Dessislava Boshnakova, cover the most important

Название: Food and Wine Events in Europe
ISBN: 1138082279 ISBN-13(EAN): 9781138082274
Издательство: Taylor&Francis
Рейтинг:
Цена: 48990.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание:

Food and wine events have gained popularity internationally. Their importance in local economic development has grown, especially in Europe, as they are seen as a source of income for local economic systems, a way for creating new job positions and effective tools for promoting and increasing typical product awareness and demand.

This book for the first time illustrates the positive and negative impacts of food and wine events from a stakeholder perspective by highlighting several critical aspects such as: (1) advantages and disadvantages of food and wine events; (2) best practice adoption for maximising benefits flowing from event creation; (3) community involvement and knowledge diffusion; (4) effectiveness in promoting local products and creating consumer awareness about products; (5) factors that promote or inhibit the success or achievements of wine and food events. Although the volume primarily focuses on events in Europe, comparisons are made to other regions in the world. Case studies are integrated throughout to illustrate the system of economic and social impacts linked to food and wine events, as well as best practices to achieve effective event management and maximize expected results.

Written by leading academics, this timely and important volume will be valuable reading for all students, researchers and academics interested in Events, Tourism, Hospitality, Gastronomy and Development Studies.

Название: Strategic Questions in Food and Beverage Management
ISBN: 1138219363 ISBN-13(EAN): 9781138219366
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This second edition has been updated to include: Five new chapters: culinary creativity; menu analysis; wine and beverage consumption; food supply chains; and the fitness to purpose of higher food and beverage management education. Learning outcomes and discussion questions per chapter. New web and video links interspersed throughout

Название: Strategic Questions in Food and Beverage Management
ISBN: 1138219371 ISBN-13(EAN): 9781138219373
Издательство: Taylor&Francis
Рейтинг:
Цена: 23760.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This second edition has been updated to include: Five new chapters: culinary creativity; menu analysis; wine and beverage consumption; food supply chains; and the fitness to purpose of higher food and beverage management education. Learning outcomes and discussion questions per chapter. New web and video links interspersed throughout

Автор: Abson
Название: Event Venue Management
ISBN: 1138944521 ISBN-13(EAN): 9781138944527
Издательство: Taylor&Francis
Рейтинг:
Цена: 168430.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book explores the different types of venues available to event managers, analysing the specific characteristics, benefits and drawbacks that distinguish them. Comprehensive and accessible, this is an invaluable resource for anyone with an interest in events management.

Автор: Abson
Название: Event Venue Management
ISBN: 113894453X ISBN-13(EAN): 9781138944534
Издательство: Taylor&Francis
Рейтинг:
Цена: 43890.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: The book explores the different types of venues available to event managers, analysing the specific characteristics, benefits and drawbacks that distinguish them. Comprehensive and accessible, this is an invaluable resource for anyone with an interest in events management.

Автор: Paul R Brunt et al
Название: Research Methods in Tourism, Hospitality and Events Management
ISBN: 1473919150 ISBN-13(EAN): 9781473919150
Издательство: Sage Publications
Рейтинг:
Цена: 66530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.

Автор: Paul R Brunt et al
Название: Research Methods in Tourism, Hospitality and Events Management
ISBN: 1473919142 ISBN-13(EAN): 9781473919143
Издательство: Sage Publications
Рейтинг:
Цена: 204870.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: A step-by-step approach to guide students through the whole research process, from initial ideas, through to writing up and presenting the findings.