Profit First, Michalowicz, Mike

Автор: Michalowicz Mike
Название: Profit First: Transform Any Business from a Cash-Eating Monster to a Money-Making Machine
ISBN: 073521414X ISBN-13(EAN): 9780735214149
Издательство: Random House (USA)
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Цена: 16550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: In this groundbreaking book, the particular importance of optimising the so-called "soft power" of construction organisations, is addressed. Things like organisational culture, responsible corporate behaviour, and building trust-based relationships with other stake-holders are seen as facets of a broader organisational capability, and the advantages of this strength are also explored.

Автор: Michalowicz, Mike
Название: Different Is Better
ISBN: 0593330633 ISBN-13(EAN): 9780593330630
Издательство: Random House (USA)
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Цена: 15940.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market.

Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to
customers, better is not actually better. Different is better. And those who market differently, win.

In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing:
1. Does it differentiate?
2. Does it attract?
3. Does it direct?

Different Is Better is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business
challenge of our time.

Автор: Michalowicz Mike
Название: Fix This Next: Make the Vital Change That Will Level Up Your Business
ISBN: 0593084411 ISBN-13(EAN): 9780593084410
Издательство: Random House (USA)
Рейтинг:
Цена: 16550.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: From Mike Michalowicz, the author of PROFIT FIRST, CLOCKWORK, and THE PUMPKIN PLAN, comes the ultimate diagnostic tool for every entrepreneur.

The biggest problem entrepreneurs have is that they don't know what their biggest problem is. If you find yourself trapped between stagnating sales, staff turnover, and unhappy customers, what do you fix first? Every issue seems urgent -- but there's no way to address all of them at once. The result? A business that continues to go in endless circles putting out urgent fires and prioritizing the wrong things.

Fortunately, Mike Michalowicz has a simple system to help you eradicate these frustrations and get your business moving forward, fast. Mike himself has lived through the struggles and countless distractions of entrepreneurship, and devoted years to finding a simple way to pinpoint exactly where to direct attention for rapid growth. He figured out that every business has a hierarchy of needs, and if you can understand where you are in that hierarchy, you can identify what needs immediate attention. Simply fix that one thing next, and your business will naturally and effortlessly level-up.

Over the past decade, Mike has developed an ardent following for his funny, honest, and actionable insights told through the stories of real entrepreneurs. Now, Fix This Next offers a simple, unique, and wildly powerful business compass that has already helped hundreds of companies get to the next level, and will do the same for you. Immediately.

Автор: Michalowicz Ph. D. Joseph Victor
Название: The Search for Shoeless Joe
ISBN: 1532025033 ISBN-13(EAN): 9781532025037
Издательство: Неизвестно
Цена: 31260.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.