Fix This Next: Make the Vital Change That Will Level Up Your Business, Michalowicz Mike
Автор: Michalowicz Mike Название: Profit First: Transform Any Business from a Cash-Eating Monster to a Money-Making Machine ISBN: 073521414X ISBN-13(EAN): 9780735214149 Издательство: Random House (USA) Рейтинг: Цена: 16550.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: In this groundbreaking book, the particular importance of optimising the so-called "soft power" of construction organisations, is addressed. Things like organisational culture, responsible corporate behaviour, and building trust-based relationships with other stake-holders are seen as facets of a broader organisational capability, and the advantages of this strength are also explored.
Автор: Michalowicz Ph. D. Joseph Victor Название: The Search for Shoeless Joe ISBN: 1532025033 ISBN-13(EAN): 9781532025037 Издательство: Неизвестно Цена: 31260.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Michalowicz, Mike Название: Different Is Better ISBN: 0593330633 ISBN-13(EAN): 9780593330630 Издательство: Random House (USA) Рейтинг: Цена: 15940.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: From Mike Michalowicz, bestselling author of Profit First, Clockwork, and Fix This Next, a practical and proven guide to standing out in a crowded market. Many business owners are frustrated because they feel invisible in a crowded marketplace. They know they are better than their competitors, but when they focus on that fact, they get little in return. That's because, to customers, better is not actually better. Different is better. And those who market differently, win. In his new marketing book, Mike Michalowicz offers a proven, no-bullsh*t method to position your business, service, or brand to get noticed, attract the best prospects, and convert those opportunities into sales. Told with the same humor and straight-talk that's gained Michalowicz an army of ardent followers, with actionable insights drawn from stories of real life entrepreneurs, this book lays out a simple, doable system based on three critical questions every entrepreneur and business owner must ask about their marketing: 1. Does it differentiate? 2. Does it attract? 3. Does it direct? Different Is Better is a game-changer for everyone who struggles to grow because their brand, message, product or service doesn't stand out and connect with customers--the long-anticipated answer to the defining business challenge of our time.
Автор: Michalowicz, Mike Название: Profit First ISBN: 0735214158 ISBN-13(EAN): 9780735214156 Издательство: Random House (USA) Рейтинг: Цена: 9810.00 T Наличие на складе: Нет в наличии.
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