Автор: Chaganti Subba Rao Название: Pharmaceutical Marketing in India: For Today and Tomorrow ISBN: 9388305256 ISBN-13(EAN): 9789388305259 Издательство: Неизвестно Рейтинг: Цена: 55110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
Twenty-five years ago, Pharmaceutical Marketing in India: Concepts, Cases, Strategy was the first-ever sectoral marketing book in the Asia Pacific Region. Today, twenty-five years later, Pharmaceutical Marketing in India for Today and Tomorrow continues to be the most comprehensive sectoral marketing book in pharmaceuticals in the Asia Pacific Region.
The new 25th Anniversary Edition of the book is an updated version of the original text with significant new content. The seventy plus cases in the book show how some of the highly successful practitioners of Pharma marketing in India have positioned their products, launched and promoted their brands and defended their therapeutic segments. The experiential insights these cases provide are immensely useful for both the practitioners as well as the students of pharmaceutical marketing in India.
What is new in this all-new 25th Anniversary edition? The book presents an introduction to all aspects of changes and initiatives that are happening in the first world markets and whatever baby steps that are being taken by Indian drug majors and their MNC counterparts in India. To name a few - Changing detailing practices such as e-Detailing, iPad detailing or tablet detailing, digital marketing strategies, social media strategies for the pharmaceutical industry, multichannel marketing, closed-loop marketing among others.
The new ways of engaging and building meaningful relationships with physicians in today's declining physician access scenario are medical sales liaisons (MSL), key opinion leader (KOL) management and key account management (KAM). This latest edition includes these. The primary purpose of this edition is to make it not only relevant for today but also for tomorrow. In other words, to make it as future-proof as is possible.
Автор: Seeta Chaganti Название: Medieval Poetics and Social Practice: Responding to the Work of Penn R. Szittya ISBN: 0823243249 ISBN-13(EAN): 9780823243242 Издательство: Wiley EDC Рейтинг: Цена: 45760.00 T Наличие на складе: Невозможна поставка. Описание: This collection responds to the critical legacy of Penn R. Szittya, the recently retired former chair of Georgetown University’s English Department. Inspired by Georgetown’s Lannan Center for Poetics and Social Practice and its statement that poetry “traverses the fields of aesthetic, social, political, and religious thought,” this work investigates how medieval poetic language reflects and also shapes social, political, and religious worlds. At a moment in contemporary culture when poetry finds its value increasingly challenged, Medieval Poetics and Social Practice looks to the late Middle Ages to assert the indispensability of poetry and poetics in the formation of social structures, actions, and utterances. The contributors offer new readings of canonical late-medieval English poetic texts, such as Langland’s Piers Plowman and Chaucer’s Parliament of Fowls, and, of equal importance, explore texts that have hitherto not held a central place in criticism but make important contributions to the literary culture of the period. Introduced by Seeta Chaganti, the collection includes essays by Richard K. Emmerson, J. Patrick Hornbeck, John C. Hirsh, Moira Fitzgibbons, John T. Sebastian, Nicholas R. Havely, Kara Doyle, Anne Middleton, Jo Ann Moran Cruz, and Mark McMorris.
Автор: Subba Desh, Fisher R. Michael, Kumar B. Maria Название: India, a Nation of Fear and Prejudice: Race of the Third Kind ISBN: 1796002992 ISBN-13(EAN): 9781796002997 Издательство: Неизвестно Рейтинг: Цена: 31720.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: So many nations today, large and small, are faced with compelling global and local circumstances, breaking acute crises, and lingering long-term chronic problems that demand leaders and followers to cope as best they can. However, there's a growing suspicion in most everyone's minds-from the higher classes to the lower classes, across races, religions, and various differences-where there is a deep feeling that something big needs to change. From real threats and tragic events like violence, crime, wars, global warming, mass extinctions to more specific problems of population densities to health concerns and economic near-collapse, people know that living in fear is not a quality way to live. India is a unique and great nation, with its tragic realities in the past and present, haunting its future. B. Maria Kumar, born and raised and having worked all his career in the streets, knows India well and knows what needs to change. He writes from great intellectual acumen, an understanding of history and mythology, and with vision for a better India. He has invited two colleagues to respond to his analysis of problems and solutions, each of them (Subba, a Nepali philosopher and poet living in Hong Kong, and Fisher, a Canadian philosopher and educator) to respond to his views. This book brings a trifold synthesis of how the nature and role of fear is critical to the shaping and destiny of India. Not enough development theories or thinking have invoked "fear" as a major construct to analyze, as a new way to interpret culture, religion, policies, plans and governance overall across the world. India seems the perfect location to start a new critical and creative consciousness that sets goals that the three authors believe are essential for India to make progress into the twenty-first century. Growing insecurity, uncertainty, mistrust, and corruption that accompany them is no way to build a nation resilient for the major challenges coming. In the face of a daunting task, the authors step-up boldly into the dimension of vision and realities facing a nation. They don't shy away from saying what needs to be named, for only then will such honesty clear a path of fearlessness forward. This book will serve as a guide for many in India and its allies to rethink the ways they have understood the problems in India's development.
Автор: Subba DIL B. Название: Government`s Strategy Against the Maoist Insurgency in Nepal ISBN: 1249410983 ISBN-13(EAN): 9781249410980 Издательство: Неизвестно Рейтинг: Цена: 71050.00 T Наличие на складе: Есть у поставщика Поставка под заказ.
Автор: Blavatsky Helena Petrovna, Row T. Subba Название: Spirits of Various Kinds; Origin of Evil; Star Angel Worship in the Roman Catholic Church; On the Bhagavad Gita ISBN: 1169242081 ISBN-13(EAN): 9781169242081 Издательство: Неизвестно Цена: 45310.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.
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