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Medieval Poetics and Social Practice: Responding to the Work of Penn R. Szittya, Seeta Chaganti


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Автор: Seeta Chaganti
Название:  Medieval Poetics and Social Practice: Responding to the Work of Penn R. Szittya
ISBN: 9780823243242
Издательство: Wiley EDC
Классификация:

ISBN-10: 0823243249
Обложка/Формат: Hardcover
Страницы: 256
Вес: 0.52 кг.
Дата издания: 01.06.2012
Серия: Fordham series in medieval studies
Язык: English
Размер: 236 x 155 x 20
Читательская аудитория: General (us: trade)
Ключевые слова: Literary studies: classical, early & medieval, LITERARY CRITICISM / Medieval,POETRY / Ancient & Classical
Подзаголовок: Responding to the work of penn r. szittya
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Поставляется из: Англии
Описание: This collection responds to the critical legacy of Penn R. Szittya, the recently retired former chair of Georgetown University’s English Department. Inspired by Georgetown’s Lannan Center for Poetics and Social Practice and its statement that poetry “traverses the fields of aesthetic, social, political, and religious thought,” this work investigates how medieval poetic language reflects and also shapes social, political, and religious worlds. At a moment in contemporary culture when poetry finds its value increasingly challenged, Medieval Poetics and Social Practice looks to the late Middle Ages to assert the indispensability of poetry and poetics in the formation of social structures, actions, and utterances. The contributors offer new readings of canonical late-medieval English poetic texts, such as Langland’s Piers Plowman and Chaucer’s Parliament of Fowls, and, of equal importance, explore texts that have hitherto not held a central place in criticism but make important contributions to the literary culture of the period. Introduced by Seeta Chaganti, the collection includes essays by Richard K. Emmerson, J. Patrick Hornbeck, John C. Hirsh, Moira Fitzgibbons, John T. Sebastian, Nicholas R. Havely, Kara Doyle, Anne Middleton, Jo Ann Moran Cruz, and Mark McMorris.

Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing

Автор: Chaganti Subba Rao
Название: Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing
ISBN: 9388305612 ISBN-13(EAN): 9789388305617
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Цена: 55110.00 T
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Pharmaceutical Marketing in India: For Today and Tomorrow

Автор: Chaganti Subba Rao
Название: Pharmaceutical Marketing in India: For Today and Tomorrow
ISBN: 9388305256 ISBN-13(EAN): 9789388305259
Издательство: Неизвестно
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Цена: 55110.00 T
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Twenty-five years ago, Pharmaceutical Marketing in India: Concepts, Cases, Strategy was the first-ever sectoral marketing book in the Asia Pacific Region. Today, twenty-five years later, Pharmaceutical Marketing in India for Today and Tomorrow continues to be the most comprehensive sectoral marketing book in pharmaceuticals in the Asia Pacific Region.

The new 25th Anniversary Edition of the book is an updated version of the original text with significant new content. The seventy plus cases in the book show how some of the highly successful practitioners of Pharma marketing in India have positioned their products, launched and promoted their brands and defended their therapeutic segments. The experiential insights these cases provide are immensely useful for both the practitioners as well as the students of pharmaceutical marketing in India.

What is new in this all-new 25th Anniversary edition? The book presents an introduction to all aspects of changes and initiatives that are happening in the first world markets and whatever baby steps that are being taken by Indian drug majors and their MNC counterparts in India. To name a few - Changing detailing practices such as e-Detailing, iPad detailing or tablet detailing, digital marketing strategies, social media strategies for the pharmaceutical industry, multichannel marketing, closed-loop marketing among others.

The new ways of engaging and building meaningful relationships with physicians in today's declining physician access scenario are medical sales liaisons (MSL), key opinion leader (KOL) management and key account management (KAM). This latest edition includes these. The primary purpose of this edition is to make it not only relevant for today but also for tomorrow. In other words, to make it as future-proof as is possible.



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