Spheres of Perception: Morality in a Post Technocratic Society, Holtzhausen Theodore

Автор: Holtzhausen Derina, Fullerton Jami, Lewis Bobbi Kay
Название: Principles of Strategic Communication
ISBN: 0367432471 ISBN-13(EAN): 9780367432478
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marking a paradigm shift in the field, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. It is a core text for undergraduate students in strategic communication courses in media, communication, marketing, and advertising programs.