Автор: Kaufman, Ira Название: Digital Marketing ISBN: 0415716748 ISBN-13(EAN): 9780415716741 Издательство: Taylor&Francis Цена: 153120 T Наличие на складе: Поставка под заказ.
Автор: Doyle Charles Название: A Dictionary of Marketing ISBN: 0198736428 ISBN-13(EAN): 9780198736424 Издательство: Oxford Academ Рейтинг: Цена: 17410.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide.
Автор: Charlesworth, Alan, Название: Digital marketing : ISBN: 036770658X ISBN-13(EAN): 9780367706586 Издательство: Taylor&Francis Рейтинг: Цена: 174240.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Digital Marketing: A Practical Approach provides a step-by-step and comprehensive guide to implementing the key aspects of digital marketing. Building on the previous editions, this fully updated 4th edition takes an approach that prepares students for an active role in digital marketing.
Автор: Leboff Grant Название: Stickier Marketing ISBN: 0749471085 ISBN-13(EAN): 9780749471088 Издательство: Kogan Page Рейтинг: Цена: 26390.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where you can attract customers by providing value and becoming `sticky`.
Автор: Outi Niininen Название: Contemporary issues in digital marketing ISBN: 0367555352 ISBN-13(EAN): 9780367555351 Издательство: Taylor&Francis Рейтинг: Цена: 44910.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents a comprehensive overview of the key topics, best practices, future opportunities and challenges in the Digital Marketing discourse. This text is valuable supplementary reading for advanced undergraduate and postgraduate students studying Digital and Social Media Marketing and Digital Transformation.
The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information
In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business.
An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising
The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too Still the definitive guide on the future of marketing, this must-have resource will help you:
Incorporate the new rules that will keep you ahead of the digital marketing curve
Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
Use web-based communication technologies to their fullest potential
Gain valuable insights through compelling case studies and real-world examples
Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat
The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
This book is rich with simple to advanced strategies from an awarded digital-agency owner, with practical examples of campaigns from start-ups to Fortune 500 companies. Client list includes the likes of Armani, Bayer, Huawei, Burj Al Arab Jumeirah, Etisalat, to name a few.
More than 5,000 marketers trained live in 4 continents using precisely the same methods described in this book and endorsed by more than 50 top executives.
The only book that can show you the way to become a CDO (Chief Digital Officer) in 1 year.
Christian Farioli is a Digital Marketing Institute lecturer and has spoken at more than 30 international conferences, including at GOOGLE and NASA. He holds 11 marketing certifications, 12 awards and is considered a reference point for digital marketing training globally.
He has been in the industry since its early stages where he launched the first B2B Google Campaign in 2003 for Oracle. Since then he has been running a highly awarded Digital Agency of the Future which launched digital campaigns for a wide variety of industries including telco, banks, hospitality, real estate, health care, pharma and bluechip clients.
Christian is the creator of the WALT$ System, the first future-proof digital strategy until 2030, a system as refined as him being "Made in Italy"
Автор: Shirin Alavi, Vandana Ahuja Название: Managing Social Media Practices in the Digital Economy ISBN: 1799821862 ISBN-13(EAN): 9781799821861 Издательство: Mare Nostrum (Eurospan) Цена: 160770.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Social media platforms are powerful tools that can help organizations to gather user preferences and build profiles of consumers. These sites add value to business activities, including market research, co-creation, new product development, and brand and customer management. Understanding and correctly incorporating these tools into daily business operations is essential for organizational success. Managing Social Media Practices in the Digital Economy is an essential reference source that facilitates an understanding of diverse social media tools and platforms and their impact on society, business, and the economy and illustrates how online communities can benefit the domains of marketing, finance, and information technology. Featuring research on topics such as mobile technology, service quality, and consumer engagement, this book is ideally designed for managers, managing directors, executives, marketers, industry professionals, social media analysts, academicians, researchers, and students.
Название: Transforming relationship marketing: strategies and business models in the digital age ISBN: 0367548178 ISBN-13(EAN): 9780367548179 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Relationship marketing builds and maintains long term relationships with customers through value creation and delivery. This book examines the key principles of relationship marketing and online relationship marketing.
Did you Google something today? Or check your Facebook and Instagram
newsfeed? Did you see the funny video that went viral? If you did any of these
things, then you're inevitably a part of the digital world and so are your
customers.
Your brand is not about your company logo. It is not about advertising alone. It is
not about corporate identity, either. Your brand is about passion, belonging,
confidence, security, and action. A set of unique values that define your company,
but your customers are not going to see all of that if you don't deliver your
message effectively enough. That's where your digital strategy comes into play.
Digital strategy or digital marketing is the promotion of products or brands via an
electronic media. By using digital channels and methods, you can analyze your
marketing campaigns to understand what is working and what isn't, typically in
real time.
A digital strategy is a form of strategic management and a business answer or
response to a digital question, often best addressed as part of an overall business
strategy. A digital strategy is often characterized by the application of new
technologies to existing business activities. It also focuses on the enablement of
new digital capabilities to businesses. A digital strategy can be formulated and
implemented through a variety of different approaches, which is what you're
going to uncover in this guide.
Your strategy is going to turn your goals and vision into reality, and it is
imperative that you get it right. All the marketing initiatives that were once
carried out the traditional way now need to be transferred to the digital space
because that's where the future is. Digital Business Strategy is going to take an insightful
look at:
- An in-depth look at digital marketing and why your businesses needs it
-The job scope of a digital marketer and what's expected of them
- How digital marketing works for businesses
-The types of content you should be creating
- Why a proper digital strategy in place is needed for your business
-The budget and mistakes you need to avoid
- An understanding of marketing automation and why your business needs
it
- The benefits of automation and the tools you should be investing in
- Successful strategies to implement
-Automation mistakes and how to avoid them
For your business to thrive in the digital era, you need to identify the
opportunities and/or challenges in a business where online assets can provide a
solution. That's why you need a sound strategy in place, and that is what this
guide is going to equip you with.
Автор: Hughes Название: Market Driven Political Advertising ISBN: 3319777297 ISBN-13(EAN): 9783319777290 Издательство: Springer Рейтинг: Цена: 51230.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Exploring the new era of political advertising beyond television and print, this book focuses on the mediums of the new millennia that are transforming campaigning and communications in political systems around the world.
Do you want to become a guru of digital marketing?
Are you looking for a book that can offer you the hidden secrets of the digital marketing trade from the very beginning?
If you answered "yes" to any of these, then this is the perfect, educational and informational book for you
Hello Welcome to the guide of "Digital Marketing for Beginners 2020".
Digital marketing is a general term that covers all marketing channels and strategies that one can not only use to advertise digital products or services but also on electronic equipment such as televisions, smartphones, and electronic billboards. This book designed as an introduction to the world of digital and online advertising
The average starting salary for skilled digital marketing managers in the United States can quickly go beyond $100,000 per year, and there's never been a better time to be a digital marketer
This book is carefully designed with multiple sections so that you can grasp the core components of digital marketing quickly but most effectively. This book will teach you everything you need to know to get a job in advertising and marketing, run a successful campaign, grow your current business or find new ways to increase your value in your current situation.
This book will show you all the subtleties of the digital world. The most comprehensive book on the market about digital marketing.
Here's what you'll learn:
Introduction to Digital Marketing
The Basics of Digital Marketing
Online Work Tools: Facebook, Instagram & Youtube
The Mindset to Be Successful
Which Marketing Channels Online to Use
How Much Money It Takes to Get Started
Practical Example 1: How to Sell A Product
How to Present Yourself to Companies as A Social Media Manager
How Much You Can Earn with Digital Marketing
And so much more
By the end, you will be able to use multiple platforms to introduce your product, to market in the right way, and to convince that it is the best product for people.
