Inclusive Place Branding, 

Название: Inclusive Place Branding
ISBN: 113865924X ISBN-13(EAN): 9781138659247
Издательство: Taylor&Francis
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Цена: 153120.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has developed a set of methods – catchy slogans, colourful logos, ‘star-chitects’, bidding for City of Culture status etc. – that are applied as quick-fix solutions regardless of geographical and socio-political contexts. Critical views of place branding are emerging which focus on its unexplored consequences on the physical and social fabric of places. These more critical approaches reveal place branding as an essentially political activity, serving hidden agendas and marginalizing social groups. Scholars and practitioners can no longer ignore the need for more responsible and socially sensitive approaches to cater for a wider range of stakeholders, and which fully acknowledge the importance of resident participation in decision-making. The contributions in this innovative book set out to introduce new critical ways of thinking around place branding and practices that encourage it to be more inclusive and participatory. It will be of interest to researchers and advanced students of branding, critical marketing, and destination marketing as well as critical tourism and environmental design.

Автор: Posner, Harriet
Название: Marketing Fashion
ISBN: 1780675666 ISBN-13(EAN): 9781780675664
Издательство: Laurence King
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Цена: 33390.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity.

Автор: Hambleton Robin
Название: Leading the Inclusive City: Place-Based Innovation for a Bounded Planet
ISBN: 1447304977 ISBN-13(EAN): 9781447304975
Издательство: Marston Book Services
Цена: 105590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This engaging book argues that imaginative place-based leadership can enable citizens to shape the urban future while advancing social justice, promoting care for the environment and bolstering community empowerment.

Автор: Hemingway, Judy
Название: Space, Place and Inclusive Learning
ISBN: 0415719925 ISBN-13(EAN): 9780415719926
Издательство: Taylor&Francis
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Цена: 142910.00 T
Наличие на складе: Нет в наличии.

Автор: S. Zavattaro
Название: Place Branding through Phases of the Image
ISBN: 1349483982 ISBN-13(EAN): 9781349483983
Издательство: Springer
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Цена: 74530.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.

Автор: Lam, Phoenix (hong Kong Polytechnic University, Hong Kong)
Название: Online place branding lam
ISBN: 0367000342 ISBN-13(EAN): 9780367000349
Издательство: Taylor&Francis
Рейтинг:
Цена: 148010.00 T
Наличие на складе: Невозможна поставка.
Описание: Through an interdisciplinary methodological approach, this book examines both online institutional representations and public views of Hong Kong and place branding. The book provides insight into place identity and the actual perception of a place as received and experienced by stakeholders through the case study on Hong Kong.

Автор: Mauri
Название: Place Branding
ISBN: 1472455924 ISBN-13(EAN): 9781472455925
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.

Название: Place Event Marketing in the Asia-Pacific Region
ISBN: 0367423545 ISBN-13(EAN): 9780367423544
Издательство: Taylor&Francis
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Цена: 148010.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.

Автор: Zavattaro
Название: Place Branding through Phases of the Image
ISBN: 1137394439 ISBN-13(EAN): 9781137394439
Издательство: Springer
Рейтинг:
Цена: 111790.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations.

Автор: Head, Michael (Western Sydney University, Australia)
Название: Place Branding
ISBN: 1032083239 ISBN-13(EAN): 9781032083230
Издательство: Taylor&Francis
Рейтинг:
Цена: 42870.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand.

Автор: F. Go; A. Lemmetyinen; U. Hakala
Название: Harnessing Place Branding through Cultural Entrepreneurship
ISBN: 1349499439 ISBN-13(EAN): 9781349499434
Издательство: Springer
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Цена: 88500.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.

Автор: Ahmet Bayraktar, Can Uslay
Название: Strategic Place Branding Methodologies and Theory for Tourist Attraction
ISBN: 1522505792 ISBN-13(EAN): 9781522505792
Издательство: Mare Nostrum (Eurospan)
Рейтинг:
Цена: 199590.00 T
Наличие на складе: Есть у поставщика Поставка под заказ.
Описание: Investigates international perspectives and promotional strategies in place branding. Highlighting theoretical concepts and marketing techniques being utilized in the endorsement of various destinations, regions, and cities around the world, this volume is a pivotal reference source for researchers, practitioners, policy makers, students, and professionals.