Foundations of Marketing Thought, Jones, D.G. Brian , Tadajewski, Mark
Автор: Jones, D.g. Brian (quinnipiac University, Usa) Tadajewski, Mark (university Of Durham, Uk) Название: Foundations of marketing thought j ISBN: 1138181803 ISBN-13(EAN): 9781138181809 Издательство: Taylor&Francis Рейтинг: Цена: 148010.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
The study and teaching of marketing as a university subject is generally understood to have originated in America during the early 20th century emerging as an applied branch of economics. This book tells a different story describing the influence of the German Historical School on institutional economists and economic historians who pioneered the study of marketing in America and Britain during the late 19th and early 20th centuries.
Drawing from archival materials at the University of Wisconsin, Harvard Business School, and the University of Birmingham, this book documents the early intellectual genealogy of marketing science and traces the ideas that early American and British economists borrowed from German scholars to study and teach marketing. Early marketing scholars both in America and Britain openly credited the German School, and its ideology based on social welfare and distributive justice was a strong motivation for many institutional economists who studied marketing in America, predating the modern macro-marketing school by many decades.
Challenging many traditional beliefs, this book provides an authoritative new narrative of the origins of marketing thought. It will be of great interest to educators, scholars and advanced students with an interest in marketing theory and history, and in the history of economic thought.
Автор: Kimmel, Allan J. Название: Psychological foundations of marketing ISBN: 1138219150 ISBN-13(EAN): 9781138219151 Издательство: Taylor&Francis Рейтинг: Цена: 22880.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
This is the only textbook to provide an applied, critical introduction to the role of psychology in marketing, branding and consumer behavior. Ideally suited for both students and professionals, the new edition is a complete primer on how psychology informs and explains marketing strategies, and how consumers respond to them.
The book provides comprehensive coverage of:
Motivation: the human needs at the root of many consumer behaviors and marketing decisions.
Perception: the nature of perceptual selection, attention, and organization and how they relate to the evolving marketing landscape.
Decision making: how and under what circumstances it is possible to predict consumer choices, attitudes, and persuasion.
Personality and lifestyle: how insight into consumer personality can be used to formulate marketing plans.
Social behavior: the powerful role of social influence on consumption.
Now featuring case studies throughout to highlight how psychological research can be applied in the marketplace, and insightful analysis of the role of digital media and new technologies, this award-winning textbook is required reading for anyone interested in this fascinating and evolving subject.
Автор: Ben Wooliscroft; Robert D. Tamilia; Stanley J. Sha Название: A Twenty-First Century Guide to Aldersonian Marketing Thought ISBN: 1441938710 ISBN-13(EAN): 9781441938718 Издательство: Springer Рейтинг: Цена: 204040.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: A Twenty-First Century Guide to Aldersonian Marketing Thought introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century.
Автор: Richard Thomas Curtin Название: Consumer Expectations: Micro Foundations and Macro Impact ISBN: 0521181135 ISBN-13(EAN): 9780521181136 Издательство: Cambridge Academ Рейтинг: Цена: 45410.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Richard Curtin has directed the University of Michigan`s consumer sentiment surveys for more than four decades. His analyses of recent trends in consumer expectations are regularly covered in the worldwide press. In this book, Curtin presents a new theory of expectations, consistent with both micro data observations and macro environment.
Автор: Dejung Название: The Foundations of Worldwide Economic Integration ISBN: 1107436974 ISBN-13(EAN): 9781107436978 Издательство: Cambridge Academ Рейтинг: Цена: 30630.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The essays in this volume discuss worldwide economic integration between 1850 and 1930, challenging the popular description of the period after 1918 as one of deglobalisation. By showing that institutionalism altered its shape in circumstances that challenged international trade, and presenting case studies from various countries, this book offers a fresh perspective on economic globalisation.
Автор: Cook Название: The Intellectual Foundations of Alfred Marshall`s Economic Science ISBN: 1107514126 ISBN-13(EAN): 9781107514126 Издательство: Cambridge Academ Рейтинг: Цена: 40130.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Alfred Marshall (1842-1924) was one of the founders of modern economics. This book shows how Marshall`s distinctive contributions to modern economics grew out of his early development of a neo-Hegelian social philosophy, which itself was the product of a youthful crisis of religious faith.
Название: Marx, Veblen, and the Foundations of Heterodox Economics ISBN: 1138797790 ISBN-13(EAN): 9781138797796 Издательство: Taylor&Francis Рейтинг: Цена: 153120.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание:
John F. Henry is an eminent economist who has made important contributions to heterodox economics drawing on Adam Smith, Karl Marx, Thorstein Veblen, and John Maynard Keynes. His historical approach offers radical insights into the evolution of ideas (ideologies and theories) giving rise to and/or induced by the changes in capitalist society. Essays collected in this festschrift not only evaluate John Henry's contributions in connection to Marx's and Veblen's theories, but also apply them to the socio-economic issues in the 21st century.
In Part I leading heterodox economists in the traditions of Marxism, Post Keynesianism, and Institutionalism critically examine Marx's and Veblen's theoretical frameworks (and their connections to each other) that have become the foundations of heterodox economics. Chapters in Part II showcase alternative theoretical explanations inspired by Marx, Veblen, and Henry. Topics in this Part include financial crisis, financialization, capital accumulation, economics teaching, and the historical relationship between money and class society. Part III is devoted to John Henry's heterodox economics encapsulated in his "farewell" lecture, interview, and bibliography.
Essays in this book, individually and collectively, make an important point that the history of economic thought (or historical analysis of economic theory and policy) is an integral part of developing heterodox economics as an alternative theoretical framework. Anyone who is troubled by the recurring failure of capitalism as well as mainstream economics will find this book well worth reading.
Автор: Hamerow Theodore S. Название: Social Foundations of German Unification, 1858-1871, Volume II: Struggles and Accomplishments ISBN: 0691619697 ISBN-13(EAN): 9780691619699 Издательство: Wiley Рейтинг: Цена: 71810.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This volume, together with its predeccessor (Ideas and Institutions, 1969), is an examinataion of the social and economic foreces that helped shape Germany in the mid-nineteenth century. The previous volume established the ideological and institutional framework; in Struggles and Accomplishments Mr. Hamerow discussess, within that framework, the fo
Автор: Gelderblom Oscar Название: Cities of Commerce: The Institutional Foundations of International Trade in the Low Countries, 1250-1650 ISBN: 0691168202 ISBN-13(EAN): 9780691168203 Издательство: Wiley Рейтинг: Цена: 31680.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Cities of Commerce develops a model of institutional change in European commerce based on urban rivalry. Cities continuously competed with each other by adapting commercial, legal, and financial institutions to the evolving needs of merchants. Oscar Gelderblom traces the successive rise of Bruges, Antwerp, and Amsterdam to commercial primacy betwee
Автор: Dees Bowen C., Dees Bowen C. Название: The Allied Occupation and Japan`s Economic Miracle: Building the Foundations of Japanese Science and Technology 1945-52 ISBN: 1138966495 ISBN-13(EAN): 9781138966499 Издательство: Taylor&Francis Рейтинг: Цена: 46950.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: There is virtually nothing - until the arrival of this study - addressing the significance of the enormous contributions in science and technology towards the realization of Japan`s `economic miracle` during the occupation period.
Автор: Chermack, Thomas J. Название: Foundations of scenario planning ISBN: 1138190195 ISBN-13(EAN): 9781138190191 Издательство: Taylor&Francis Рейтинг: Цена: 163330.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Pierre Wack was head of scenario planning at Royal Dutch / Shell Oil in London for over ten years. He was a pioneer of what we know today as scenario planning. This new volume will cover his life timeline and attach it to the development of his thinking about scenario planning over the course of his career.
Автор: Yuji Aruka Название: Evolutionary Foundations of Economic Science ISBN: 4431548432 ISBN-13(EAN): 9784431548430 Издательство: Springer Рейтинг: Цена: 102480.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book discerns and distinguishes essential features of basic economic theories developed in the 1930s to 1950s, and compares them with theories that have arisen in recent years. Covers the advent of socioeconophysics, and many other contemporary trends.
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