A Twenty-First Century Guide to Aldersonian Marketing Thought, Ben Wooliscroft; Robert D. Tamilia; Stanley J. Sha
Автор: Wooliscroft Название: A Twenty-First Century Guide to Aldersonian Marketing Thought ISBN: 0387261753 ISBN-13(EAN): 9780387261751 Издательство: Springer Рейтинг: Цена: 204040.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Introduces readers to the life, the writings and the intellectual legacy of Wroe Alderson, the preeminent marketing thinker of the mid-twentieth century. This work features Alderson`s seminal contributions to marketing theory and his "best practices" articles in the areas of marketing management and ethics.
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