Название: Cambridge IGCSE Mandarin as a Foreign Language, Paperback, 1 Ed ISBN: 1316629899 ISBN-13(EAN): 9781316629895 Издательство: Cambridge Education Рейтинг: Цена: 11250.00 T Наличие на складе: Есть Описание: A flexible suite of resources providing full coverage of the Cambridge IGCSE(R) Mandarin as a Foreign Language syllabus (0547) for first examination in 2015.
Автор: Harlan E. Spotts Название: Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty ISBN: 3319385747 ISBN-13(EAN): 9783319385747 Издательство: Springer Рейтинг: Цена: 121110.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: ГЇВїВЅ ГЇВїВЅ This volume includes the full proceedings from the 2004 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, entitled Assessing the Different Roles of Marketing Theory and Practice in the Jaws of Economic Uncertainty.
Автор: Bilgin Mehmet Huseyin, Danis Hakan, Demir Ender Название: Eurasian Business Perspectives: Proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences ISBN: 3030522962 ISBN-13(EAN): 9783030522964 Издательство: Springer Цена: 139750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents selected theoretical and empirical papers from the 26th and 27th Eurasia Business and Economics Society (EBES) Conferences, held in Prague, Czech Republic, and Bali, Indonesia.
Автор: Mart?nez-L?pez Название: Advances in Digital Marketing and eCommerce ISBN: 3030765229 ISBN-13(EAN): 9783030765224 Издательство: Springer Рейтинг: Цена: 149060.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.
Автор: Dheeraj Sharma Название: Cultural Perspectives in a Global Marketplace ISBN: 3319386948 ISBN-13(EAN): 9783319386942 Издательство: Springer Рейтинг: Цена: 111790.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This volume presents papers on various topics including marketing management, marketing strategy, and consumer behavior.Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice.
Автор: Vinay Kothari; Danny R. Arnold; Tamer Cavusgil; Ja Название: Proceedings of the 1982 Academy of Marketing Science (AMS) Annual Conference ISBN: 331938676X ISBN-13(EAN): 9783319386768 Издательство: Springer Рейтинг: Цена: 158380.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Foreword.- Preface.- Channels of Distribution.- Comparative Marketing.- Consumer Behavior.- Health Services Marketing.- Industrial Marketing.- International Marketing.- Marketing Education.- Marketing Management.- Marketing and Non-Profit Organizations.- Marketing Research.- Marketing and Society.- Physical Distribution and Logistics.- Promotions.- Public Policy.- Quantitative Analysis.- Small Business Management/Marketing.- Research in Progress.- Miscellaneous.
Автор: Camp, Gregory (University of Auckland, New Zealand) Название: Advances in Business, Management and Entrepreneurship ISBN: 0367674815 ISBN-13(EAN): 9780367674816 Издательство: Taylor&Francis Рейтинг: Цена: 91860.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: Covering major thematic groups, yet open to other relevant topics: Organizational Behavior, Innovation, Marketing Management, Financial Management and Accounting, Strategic Management, Entrepreneurship and Green Business. The year 2020 theme of book and conference is "Transforming Sustainable Business In The Era Of Society 5.0".
Автор: Semerбdovб Tereza, Weinlich Petr Название: Achieving Business Competitiveness in a Digital Environment: Opportunities in E-commerce and Online Marketing ISBN: 3030931307 ISBN-13(EAN): 9783030931308 Издательство: Springer Рейтинг: Цена: 139750.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.
Название: Inclusive Development of Society ISBN: 1138334766 ISBN-13(EAN): 9781138334762 Издательство: Taylor&Francis Рейтинг: Цена: 183750.00 T Наличие на складе: Невозможна поставка. Описание: These papers focus on such topics as language, cultural studies, economics, behavior studies, political sciences, media and communication, psychology and human development. Of interest to academics and professionals in the wider field of social sciences, including disciplines such as education, psychology, tourism and knowledge management.
Автор: Mart?nez-L?pez Название: Advances in National Brand and Private Label Marketing ISBN: 3319920839 ISBN-13(EAN): 9783319920832 Издательство: Springer Рейтинг: Цена: 93160.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book presents the latest research on national brand and private label marketing - in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona.
Автор: Jahankhani Название: Cybersecurity in the Age of Smart Societies ISBN: 3031201590 ISBN-13(EAN): 9783031201592 Издательство: Springer Рейтинг: Цена: 149060.00 T Наличие на складе: Есть у поставщика Поставка под заказ. Описание: This book provides an opportunity for researchers, scientists, government officials, strategist and operators and maintainers of large, complex and advanced systems and infrastructure to update their knowledge with the state of best practice in the challenging domains whilst networking with the leading representatives, researchers and solution providers. The ongoing pandemic has created a new level of threats which presents new challenges around privacy, data protection, malicious application, unprotected networks or networks with basic protection that are being used as a gateway to larger infrastructure with complicated architecture, and unintentional misuse such as those associated with algorithmic bias. All these have increased the number of attack vectors that can be used to attack such networks. Drawing on 13 years of successful events on information security, digital forensics and cyber-crime, the 14th ICGS3-22 conference aims to provide attendees with an information-packed agenda with representatives from across the industry and the globe. The challenges of complexity, rapid pace of change and risk/opportunity issues associated with modern products, systems, special events and infrastructures. In an era of unprecedented volatile, political and economic environment across the world, computer-based systems face ever more increasing challenges, disputes and responsibilities, and whilst the Internet has created a global platform for the exchange of ideas, goods and services, it has also created boundless opportunities for cyber-crime. This volume presents new materials and contribute to knowledge through the technological advances that are being made across artificial intelligence (AI), machine learning, blockchain and quantum computing. These technologies driven by a digital revolution are expected to be disruptive and provide major digital transformation in the way societies operate today. As result, although these advances provide social and economic benefits, but, also, provide new challenges that security industry need to raise their game to combat them.
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